Brandwave

Hello Molly vs Postie:Which is more popular?

In September 2026, Postie had more branded searches than Hello Molly among online fashion retailers in New Zealand. Postie had about 90,500 branded searches, while Hello Molly had 6,960. Postie made up 14.2% of all online fashion retailer searches we track, and Hello Molly accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about online fashion retailers, Postie appeared in two of the five answers and Hello Molly in none.

Among online fashion retailers in New Zealand in September 2026

Who do people search for more?

Postie, about 13 searches for every 1 for Hello Molly

Postie 90.5K searchesHello Molly 7K searches

Who does AI mention more?

Postie, mentioned in 2 of 5 answers, Hello Molly in 0

Postie in 2 of 5Hello Molly in 0 of 5

Who does AI recommend more?

Postie, the only one of the two named

Postie first in 2Hello Molly never named

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Top online fashion retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Postie was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hello Molly did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Iconic1st
  2. Glassons2nd
  3. ASOS3rd
  4. Max4th
  5. Flo & Frankie5th
  6. Moochi6th
  7. Postie7th
  8. Shein–
  9. Princess Polly–
  10. +2 more
  11. Hello Molly–
  12. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Iconic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Glassons3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Max3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ASOS3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Postie2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Moochi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Flo & Frankie2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shein0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Princess Polly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hello Molly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about online fashion retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Hello Molly or Postie more popular in search?

This chart shows how often people search Google for Hello Molly and Postie by name. Each line represents a brand's share of searches for all 14 online fashion retailers we track, month by month, from searches in New Zealand.

Hello Molly and Postie among online fashion retailers in New Zealand, by month

Share of searches by month for Postie, Hello Molly. The figures are in the table below the chart.

View monthly share of searches table
MonthSheinGlassonsPostiePrincess PollyThe IconicMaxASOSShowpoMoochiStylerunnerHello MollyBoohooFlo & FrankieWhite Fox Boutique
Oct 202538.3%22.3%13.9%6.3%3.5%3.3%3.6%2.4%1.5%1.2%1.1%1.6%0.55%0.3%
Nov 202529.8%25.7%15.9%7.3%5%3.4%3.4%2.3%1.4%1.8%1.1%1.8%0.64%0.35%
Dec 202528%29.8%18.4%5.6%3.9%3.8%2.6%1.5%1.7%1.7%0.8%1.2%0.73%0.32%
Jan 202632.4%28%14.3%5.3%3.7%3.5%3.8%2.1%1.6%1.6%1.4%1.5%0.69%0.26%
Feb 202632.4%28%14.3%5.4%3.6%3%3.8%2.1%1.9%1.6%1.7%1.5%0.56%0.26%
Mar 202632.3%28.1%14.4%5.4%3.7%3.7%3.1%2.1%1.9%1.6%1.7%1.2%0.46%0.31%
Apr 202631.4%27.4%16.9%5.2%3.5%3.8%3.6%1.6%1.5%1.5%1.6%1.2%0.45%0.25%
May 202631.6%27.4%17%5.3%3.6%3.6%3.1%1.7%1.9%1.3%1.6%1.2%0.45%0.26%
Jun 202639.1%23%14.2%5.3%3.6%3.7%3.2%1.7%1.3%1.6%1.3%1.2%0.38%0.34%
Jul 202635.3%25.3%15.7%4.8%3.3%3.5%4.2%1.9%1.4%1.4%1.2%1.1%0.5%0.31%
Aug 202638.8%22.9%14.1%5.3%3.6%3.7%3.7%2.1%1.5%1.3%1.1%1.2%0.45%0.3%
Sep 202639.1%23%14.2%5.3%4.4%3.7%3.1%1.7%1.6%1.3%1.1%1.1%0.45%0.21%

How has the Hello Molly and Postie comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand online fashion retailers in September 2026?

1 change

  1. In September 2026, Hello Molly rose from 12th to 11th among online fashion retailers in New Zealand.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Hello Molly’s and Postie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hello Molly

7 branded search terms

  • hello molly
  • hello molly clothing
  • hello molly dresses
  • hello molly sydney
  • hellomolly
  • hellomolly clothing
  • hellomolly dresses

Postie

1 branded search term

  • postie plus

How the Brand Demand Index is measured

Other head-to-heads among online fashion retailers

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