Barfoot & Thompson vs Ray White:Which is more popular?
In September 2026, Ray White had more branded searches than Barfoot & Thompson among whangarei real estate agencies in New Zealand. Ray White had about 9,800 branded searches, while Barfoot & Thompson had 110. Ray White made up 91.2% of all whangarei real estate agency searches we track, and Barfoot & Thompson accounted for 1%. When we asked ChatGPT and Google AI Overviews about whangarei real estate agencies, Ray White appeared in all three answers and Barfoot & Thompson in one. Ray White was mentioned before Barfoot & Thompson in every answer.
Who do people search for more?
Ray White, about 89 searches for every 1 for Barfoot & Thompson
Who does AI mention more?
Ray White, mentioned in every answer we collected
Who does AI recommend more?
Ray White, named ahead of Barfoot & Thompson in every answer
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Top whangarei real estate agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions, Ray White appeared in all three answers. Barfoot & Thompson was mentioned in one out of three: in one of the three ChatGPT answers. Ray White was listed before Barfoot & Thompson in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Ray White1st
Harcourts2nd
Bayleys3rd
Barfoot & Thompson4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ray White3 of 3Named in 3 of 3 ChatGPT answers
- Bayleys3 of 3Named in 3 of 3 ChatGPT answers
- Harcourts3 of 3Named in 3 of 3 ChatGPT answers
- Barfoot & Thompson1 of 3Named in 1 of 3 ChatGPT answers
See every answer about whangarei real estate agencies
3 answers
Asked ChatGPT
“Which real estate agency should I hire in Whangārei, New Zealand?”
Asked ChatGPT
“What are the best real estate agencies in Whangārei, New Zealand?”
Asked ChatGPT
“What's the best real estate agency in Whangārei, New Zealand for a house sale?”
Searched Google, AI Overview
“whangarei real estate agent”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“real estate whangarei”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Barfoot & Thompson or Ray White more popular in search?
This chart shows how often people search Google for Barfoot & Thompson and Ray White by name. Each line represents a brand's share of searches for all four whangarei real estate agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Ray White, Barfoot & Thompson. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ray White | Bayleys | Harcourts | Barfoot & Thompson |
|---|---|---|---|---|
| Oct 2025 | 81.9% | 12.8% | 2.7% | 2.7% |
| Nov 2025 | 83.3% | 11.9% | 3.1% | 1.7% |
| Dec 2025 | 83% | 11.7% | 2.4% | 2.9% |
| Jan 2026 | 86.5% | 9.1% | 2.7% | 1.7% |
| Feb 2026 | 84.7% | 10.6% | 2.3% | 2.3% |
| Mar 2026 | 84.4% | 10.2% | 2.4% | 2.9% |
| Apr 2026 | 84.8% | 10.4% | 2.8% | 1.9% |
| May 2026 | 81.8% | 12.8% | 3.2% | 2.2% |
| Jun 2026 | 82.1% | 11.6% | 3.9% | 2.5% |
| Jul 2026 | 82.4% | 11.8% | 3.2% | 2.5% |
| Aug 2026 | 84.3% | 9.7% | 3.3% | 2.7% |
| Sep 2026 | 91.2% | 6% | 1.8% | 1% |
How has the Barfoot & Thompson and Ray White comparison changed over the last 12 months?
3 findings
- Ray White was ahead of Barfoot & Thompson in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Barfoot & Thompson’s share of searches among whangarei real estate agencies in New Zealand moved from 2.7% to 1%, and its estimated monthly branded searches moved from 210 to 110.
- Across the 12 months ending September 2026, Ray White’s share of searches among whangarei real estate agencies in New Zealand moved from 81.9% to 91.2%, and its estimated monthly branded searches moved from 6.5K to 9.8K.
How did search popularity change for New Zealand whangarei real estate agencies in September 2026?
2 changes
In September 2026, Ray White gained share of searches among whangarei real estate agencies in New Zealand, from 84.3% to 91.2%.
In September 2026, Barfoot & Thompson lost share of searches among whangarei real estate agencies in New Zealand, from 2.7% to 1%.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Barfoot & Thompson’s and Ray White’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Barfoot & Thompson
4 branded search terms
- barfoot & thompson
- barfoot and thompson
- barfoot thompson
- barfoot&thompson
Ray White
5 branded search terms
- ray white
- ray white agents
- ray white whangarei
- raywhite
- rwwhangarei
Other head-to-heads among whangarei real estate agencies
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