Barfoot & Thompson vs Harcourts:Which is more popular?
In September 2026, Harcourts had more branded searches than Barfoot & Thompson among whangarei real estate agencies in New Zealand. Harcourts had about 190 branded searches, while Barfoot & Thompson had 110. Harcourts made up 1.8% of all whangarei real estate agency searches we track, and Barfoot & Thompson accounted for 1%. When we asked ChatGPT and Google AI Overviews about whangarei real estate agencies, Harcourts appeared in all three answers and Barfoot & Thompson in one. Harcourts was mentioned before Barfoot & Thompson in every answer.
Who do people search for more?
Harcourts, about 73% more searches than Barfoot & Thompson
Who does AI mention more?
Harcourts, mentioned in every answer we collected
Who does AI recommend more?
Harcourts, named ahead of Barfoot & Thompson in every answer
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Top whangarei real estate agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions, Harcourts appeared in all three answers. Barfoot & Thompson was mentioned in one out of three: in one of the three ChatGPT answers. Harcourts was listed before Barfoot & Thompson in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Ray White1st- Harcourts2nd
Bayleys3rd
Barfoot & Thompson4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ray White3 of 3Named in 3 of 3 ChatGPT answers
- Bayleys3 of 3Named in 3 of 3 ChatGPT answers
- Harcourts3 of 3Named in 3 of 3 ChatGPT answers
- Barfoot & Thompson1 of 3Named in 1 of 3 ChatGPT answers
See every answer about whangarei real estate agencies
3 answers
Asked ChatGPT
“Which real estate agency should I hire in Whangārei, New Zealand?”
Asked ChatGPT
“What are the best real estate agencies in Whangārei, New Zealand?”
Asked ChatGPT
“What's the best real estate agency in Whangārei, New Zealand for a house sale?”
Searched Google, AI Overview
“whangarei real estate agent”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“real estate whangarei”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Barfoot & Thompson or Harcourts more popular in search?
This chart shows how often people search Google for Barfoot & Thompson and Harcourts by name. Each line represents a brand's share of searches for all four whangarei real estate agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Harcourts, Barfoot & Thompson. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ray White | Bayleys | Harcourts | Barfoot & Thompson |
|---|---|---|---|---|
| Oct 2025 | 81.9% | 12.8% | 2.7% | 2.7% |
| Nov 2025 | 83.3% | 11.9% | 3.1% | 1.7% |
| Dec 2025 | 83% | 11.7% | 2.4% | 2.9% |
| Jan 2026 | 86.5% | 9.1% | 2.7% | 1.7% |
| Feb 2026 | 84.7% | 10.6% | 2.3% | 2.3% |
| Mar 2026 | 84.4% | 10.2% | 2.4% | 2.9% |
| Apr 2026 | 84.8% | 10.4% | 2.8% | 1.9% |
| May 2026 | 81.8% | 12.8% | 3.2% | 2.2% |
| Jun 2026 | 82.1% | 11.6% | 3.9% | 2.5% |
| Jul 2026 | 82.4% | 11.8% | 3.2% | 2.5% |
| Aug 2026 | 84.3% | 9.7% | 3.3% | 2.7% |
| Sep 2026 | 91.2% | 6% | 1.8% | 1% |
How has the Barfoot & Thompson and Harcourts comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Barfoot & Thompson took it in December 2025, Harcourts took it in January 2026, Barfoot & Thompson took it in March 2026, Harcourts took it in April 2026.
- Across the 12 months ending September 2026, Barfoot & Thompson’s share of searches among whangarei real estate agencies in New Zealand moved from 2.7% to 1%, and its estimated monthly branded searches moved from 210 to 110.
- Across the 12 months ending September 2026, Harcourts’ share of searches among whangarei real estate agencies in New Zealand moved from 2.7% to 1.8%, and its estimated monthly branded searches moved from 210 to 190.
How did search popularity change for New Zealand whangarei real estate agencies in September 2026?
2 changes
In September 2026, Barfoot & Thompson lost share of searches among whangarei real estate agencies in New Zealand, from 2.7% to 1%.
In September 2026, Harcourts lost share of searches among whangarei real estate agencies in New Zealand, from 3.3% to 1.8%.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Barfoot & Thompson’s and Harcourts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Barfoot & Thompson
4 branded search terms
- barfoot & thompson
- barfoot and thompson
- barfoot thompson
- barfoot&thompson
Harcourts
8 branded search terms
- harcourts
- harcourts agents
- harcourts nz
- harcourts property management
- harcourts real estate
- harcourts rentals
- harcourts whangarei
- harcourtswhangarei
Other head-to-heads among whangarei real estate agencies
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