Brandwave

Barfoot & Thompson vs Bayleys:Which is more popular?

In September 2026, Bayleys had more branded searches than Barfoot & Thompson among whangarei real estate agencies in New Zealand. Bayleys had about 640 branded searches, while Barfoot & Thompson had 110. Bayleys made up 6% of all whangarei real estate agency searches we track, and Barfoot & Thompson accounted for 1%. When we asked ChatGPT and Google AI Overviews about whangarei real estate agencies, Bayleys appeared in all three answers and Barfoot & Thompson in one. Bayleys was mentioned before Barfoot & Thompson in every answer.

Among whangarei real estate agencies in New Zealand in September 2026

Who do people search for more?

Bayleys, about 6 searches for every 1 for Barfoot & Thompson

Bayleys 640 searchesBarfoot & Thompson 110 searches

Who does AI mention more?

Bayleys, mentioned in every answer we collected

Bayleys in 3 of 3Barfoot & Thompson in 1 of 3

Who does AI recommend more?

Bayleys, named ahead of Barfoot & Thompson in every answer

Bayleys first in 3Barfoot & Thompson never first

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Top whangarei real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Bayleys appeared in all three answers. Barfoot & Thompson was mentioned in one out of three: in one of the three ChatGPT answers. Bayleys was listed before Barfoot & Thompson in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ray White1st
  2. Harcourts2nd
  3. Bayleys3rd
  4. Barfoot & Thompson4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ray White3 of 3Named in 3 of 3 ChatGPT answers
  • Bayleys3 of 3Named in 3 of 3 ChatGPT answers
  • Harcourts3 of 3Named in 3 of 3 ChatGPT answers
  • Barfoot & Thompson1 of 3Named in 1 of 3 ChatGPT answers

See every answer about whangarei real estate agencies

3 answers

  • Asked ChatGPT

    “Which real estate agency should I hire in Whangārei, New Zealand?”

    1. 1Ray White
    2. 2Harcourts
    3. 3Bayleys

  • Asked ChatGPT

    “What are the best real estate agencies in Whangārei, New Zealand?”

    1. 1Ray White
    2. 2Harcourts
    3. 3Bayleys
    4. 4Barfoot & Thompson

  • Asked ChatGPT

    “What's the best real estate agency in Whangārei, New Zealand for a house sale?”

    1. 1Ray White
    2. 2Bayleys
    3. 3Harcourts

  • Searched Google, AI Overview

    “whangarei real estate agent”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “real estate whangarei”

    Google showed no AI Overview for this search.

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Barfoot & Thompson or Bayleys more popular in search?

This chart shows how often people search Google for Barfoot & Thompson and Bayleys by name. Each line represents a brand's share of searches for all four whangarei real estate agencies we track, month by month, from searches in New Zealand.

Barfoot & Thompson and Bayleys among whangarei real estate agencies in New Zealand, by month

Share of searches by month for Bayleys, Barfoot & Thompson. The figures are in the table below the chart.

View monthly share of searches table
MonthRay WhiteBayleysHarcourtsBarfoot & Thompson
Oct 202581.9%12.8%2.7%2.7%
Nov 202583.3%11.9%3.1%1.7%
Dec 202583%11.7%2.4%2.9%
Jan 202686.5%9.1%2.7%1.7%
Feb 202684.7%10.6%2.3%2.3%
Mar 202684.4%10.2%2.4%2.9%
Apr 202684.8%10.4%2.8%1.9%
May 202681.8%12.8%3.2%2.2%
Jun 202682.1%11.6%3.9%2.5%
Jul 202682.4%11.8%3.2%2.5%
Aug 202684.3%9.7%3.3%2.7%
Sep 202691.2%6%1.8%1%

How has the Barfoot & Thompson and Bayleys comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand whangarei real estate agencies in September 2026?

2 changes

  1. In September 2026, Bayleys lost share of searches among whangarei real estate agencies in New Zealand, from 9.7% to 6%.

  2. In September 2026, Barfoot & Thompson lost share of searches among whangarei real estate agencies in New Zealand, from 2.7% to 1%.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Barfoot & Thompson’s and Bayleys’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Barfoot & Thompson

4 branded search terms

  • barfoot & thompson
  • barfoot and thompson
  • barfoot thompson
  • barfoot&thompson

Bayleys

6 branded search terms

  • bayley's real estate
  • bayleys
  • bayleys property management
  • bayleys real estate
  • bayleys realestate
  • bayleys whangarei

How the Brand Demand Index is measured

Other head-to-heads among whangarei real estate agencies

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