Roxy vs Seventhwave:Which is more popular?

Name: Roxy vs Seventhwave: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Roxy had more branded searches than Seventhwave among wetsuit brands in New Zealand. Roxy had about 320 branded searches, while Seventhwave had 210. Roxy made up 2.4% of all wetsuit brand searches we track, and Seventhwave accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about wetsuit brands, Seventhwave appeared in four of the five answers and Roxy in one. Seventhwave was mentioned before Roxy in four out of five answers.

Among wetsuit brands in New Zealand in September 2026

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Top wetsuit brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Seventhwave was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Roxy was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Seventhwave was listed before Roxy in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Rip Curl	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
O'Neill	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Xcel	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Seventhwave	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Billabong	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Quiksilver	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Roxy	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Cressi	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5

Rip Curl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
O'Neill5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Xcel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Seventhwave4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Billabong2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Quiksilver1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Roxy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cressi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about wetsuit brands

5 answers

Asked ChatGPT
“Which wetsuit brand should I buy in New Zealand?”
1. 1O'Neill
2. 2Rip Curl
3. 3Xcel
4. 4Seventhwave
Asked ChatGPT
“What are the best wetsuit brands in New Zealand?”
1. 1O'Neill
2. 2Rip Curl
3. 3Xcel
4. 4Billabong
5. 5Quiksilver
6. 6Seventhwave
Asked ChatGPT
“What's the best wetsuit brand in New Zealand for cold water surfing?”
1. 1O'Neill
2. 2Rip Curl
3. 3Xcel
4. 4Seventhwave
Searched Google, AI Overview
“women's wetsuit nz”
1. 1Rip Curl
2. 2Roxy
3. 3Xcel
4. 4O'Neill
Searched Google, AI Overview
“wetsuit brands”
1. 1Rip Curl
2. 2O'Neill
3. 3Billabong
4. 4Seventhwave
5. 5Xcel
6. 6Cressi

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Roxy or Seventhwave more popular in search?

This chart shows how often people search Google for Roxy and Seventhwave by name. Each line represents a brand's share of searches for all eight wetsuit brands we track, month by month, from searches in New Zealand.

Roxy and Seventhwave among wetsuit brands in New Zealand, by month

Month	Billabong	Rip Curl	O'Neill	Quiksilver	Roxy	Seventhwave	Cressi	Xcel
Oct 2025	37.5%	46%	4.8%	4.6%	2.6%	2.1%	1.8%	0.59%
Nov 2025	38.3%	46.2%	4%	3.9%	3.1%	2.1%	1.7%	0.74%
Dec 2025	35.1%	49.2%	4.1%	3.5%	2.7%	2.7%	2%	0.64%
Jan 2026	36.3%	47.2%	5%	3.4%	2.6%	2.6%	2.1%	0.77%
Feb 2026	37.5%	44.6%	5.8%	4.3%	2.5%	2.5%	1.7%	1.1%
Mar 2026	37.7%	45.7%	5.8%	4.1%	1.7%	2.5%	1.1%	1.4%
Apr 2026	41.8%	42.4%	5.5%	3.7%	1.6%	2.9%	0.74%	1.6%
May 2026	41.3%	40.4%	6.3%	4.5%	1.8%	2.7%	1.2%	1.8%
Jun 2026	36.5%	45.2%	6.9%	4.9%	2%	2.4%	1.1%	1%
Jul 2026	37%	44.6%	6.9%	4.7%	2.4%	2.4%	1.1%	0.84%
Aug 2026	41.6%	40.5%	6.2%	4.5%	2.7%	2.2%	1.5%	0.77%
Sep 2026	43.2%	42.6%	5.4%	3.1%	2.4%	1.5%	1.3%	0.52%

How has the Roxy and Seventhwave comparison changed over the last 12 months?

3 findings

The lead changed hands 2 times in the 12 months ending September 2026: Seventhwave took it in March 2026, Roxy took it in August 2026.
Across the 12 months ending September 2026, Roxy’s share of searches among wetsuit brands in New Zealand moved from 2.6% to 2.4%, and its estimated monthly branded searches moved from 390 to 320.
Across the 12 months ending September 2026, Seventhwave’s share of searches among wetsuit brands in New Zealand moved from 2.1% to 1.5%, and its estimated monthly branded searches moved from 320 to 210.

How did search popularity change for New Zealand wetsuit brands in September 2026?

2 changes

In September 2026, Seventhwave lost share of searches among wetsuit brands in New Zealand, from 2.2% to 1.5%.
Estimated monthly branded searches for Roxy in New Zealand fell 17.9% over 12 measured months, from 390 to 320 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Roxy’s and Seventhwave’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.