Wellington mortgage advisers in New Zealand:Which brands are most popular in search?
In August 2026, NZHL was the most searched among wellington mortgage advisers in New Zealand, with an estimated 6.4K branded searches and 80.5% estimated Share of Search within this set.
NZHL80.5%
Lendal Mortgages16.4%
The Mortgage Advice Company2.7%
Capital Advice0.38%
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Share of SearchLeaderboard
Compare Wellington mortgage advisers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for NZHL, Lendal Mortgages, The Mortgage Advice Company. The figures are in the table below the chart.
View monthly share of search table
| Month | NZHL | Lendal Mortgages | The Mortgage Advice Company | Capital Advice |
|---|---|---|---|---|
| Oct 2025 | 88.4% | 8.9% | 1.7% | 0.87% |
| Nov 2025 | 90% | 7.4% | 2% | 0.63% |
| Dec 2025 | 87.2% | 9.8% | 2.7% | 0.33% |
| Jan 2026 | 87.9% | 9.7% | 1.9% | 0.54% |
| Feb 2026 | 90% | 7.5% | 2% | 0.51% |
| Mar 2026 | 87.4% | 8.9% | 2.6% | 1.1% |
| Apr 2026 | 87.5% | 9% | 2.7% | 0.76% |
| May 2026 | 84.2% | 12.9% | 2.3% | 0.64% |
| Jun 2026 | 82.4% | 13% | 3.8% | 0.74% |
| Jul 2026 | 79.4% | 16.1% | 4% | 0.5% |
| Aug 2026 | 80.5% | 16.4% | 2.7% | 0.38% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 80.5% | 6.4K | -0.47% | +1.1 points | |
| 2, held 2nd | 16.4% | 1.3K | 0% | +0.3 points | |
| 3, held 3rd | 2.7% | 210 | -34.4% | -1.3 points | |
| 4, held 4th | 0.38% | 30 | -25% | -0.1 points |
1.
NZHL80.5%
held 1st · 6.4K estimated branded searches · -0.47% vs prior month · +1.1 points
16.4%
held 2nd · 1.3K estimated branded searches · 0% vs prior month · +0.3 points
held 3rd · 210 estimated branded searches · -34.4% vs prior month · -1.3 points
0.38%
held 4th · 30 estimated branded searches · -25% vs prior month · -0.1 points
Compare search popularity between leading brands
Which brand is most popular in search among wellington mortgage advisers in New Zealand?
4 brands
In August 2026, NZHL was the most searched among wellington mortgage advisers in New Zealand, with an estimated 6.4K branded searches and 80.5% estimated Share of Search within this set. Lendal Mortgages is in 2nd place, 64.1 percentage points behind at 16.4% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| NZHL | 88.4% → 80.5% | 90%Feb 2026 | 79.4%Jul 2026 | 1st |
| Lendal Mortgages | 8.9% → 16.4% | 16.4%Aug 2026 | 7.4%Nov 2025 | 2nd |
| The Mortgage Advice Company | 1.7% → 2.7% | 4%Jul 2026 | 1.7%Oct 2025 | 3rd |
| Capital Advice | 0.87% → 0.38% | 1.1%Mar 2026 | 0.33%Dec 2025 | 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, NZHL’s estimated Share of Search among wellington mortgage advisers in New Zealand decreased from 88.4% to 80.5%.
- Across the 11 months ending August 2026, Lendal Mortgages’ estimated Share of Search among wellington mortgage advisers in New Zealand increased from 8.9% to 16.4%.
- Across the 11 months ending August 2026, The Mortgage Advice Company’s estimated Share of Search among wellington mortgage advisers in New Zealand increased from 1.7% to 2.7%.
- Across the 11 months ending August 2026, NZHL’s estimated Share of Search among wellington mortgage advisers in New Zealand peaked at 90% in February 2026 and was lowest at 79.4% in July 2026.
- Across the 11 months ending August 2026, Lendal Mortgages’ estimated Share of Search among wellington mortgage advisers in New Zealand peaked at 16.4% in August 2026 and was lowest at 7.4% in November 2025.
- Across the 11 months ending August 2026, The Mortgage Advice Company’s estimated Share of Search among wellington mortgage advisers in New Zealand peaked at 4% in July 2026 and was lowest at 1.7% in October 2025.
- Across the 11 months ending August 2026, Capital Advice held steady: its estimated Share of Search among wellington mortgage advisers in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand wellington mortgage advisers in August 2026?
4 changes
In August 2026, NZHL gained estimated Share of Search among wellington mortgage advisers in New Zealand, from 79.4% to 80.5%.
In August 2026, The Mortgage Advice Company lost estimated Share of Search among wellington mortgage advisers in New Zealand, from 4% to 2.7%.
Lendal Mortgages’ estimated Share of Search among wellington mortgage advisers in New Zealand has gained ground for 3 months in a row, from 12.9% to 16.4% in August 2026.
Estimated monthly branded searches for Capital Advice in New Zealand fell 57.1% over 11 measured months, from 70 to 30 in August 2026.
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