Brandwave

Waiheke island wineries in New Zealand:Which brands are most popular in search?

In August 2026, Mudbrick was the most searched among waiheke island wineries in New Zealand, with an estimated 14.2K branded searches and 34.9% estimated Share of Search within this set.

Share of Search, August 2026
  1. Mudbrick34.9%
  2. Cable Bay22.1%
  3. Man O' War13.3%
  4. Tantalus Estate11.1%
  5. Stonyridge11%
  6. Te Motu7.6%

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Share of SearchLeaderboard

Compare the Waiheke Island wineries and cellar doors visitors book lunches and tastings at. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among waiheke island wineries in New Zealand, by month

Share of Search by month for Mudbrick, Cable Bay, Man O' War, Tantalus Estate, Stonyridge, Te Motu. The figures are in the table below the chart.

View monthly share of search table
MonthMudbrickCable BayMan O' WarTantalus EstateStonyridgeTe Motu
Oct 202529%24.7%13.6%13.9%11.2%7.7%
Nov 202529.7%21.5%14.5%14.7%11.8%7.7%
Dec 202528.2%22.7%16.7%13.9%11.1%7.4%
Jan 202630.2%22.8%14.8%12.3%12%7.8%
Feb 202629.9%21.7%14.1%12.1%14.6%7.6%
Mar 202630.6%22.3%14.4%12.5%12.2%8%
Apr 202632%23%14.9%10.6%12.6%6.9%
May 202635.2%20.7%13.3%11.6%11.4%7.7%
Jun 202633.8%22.4%12.3%15.3%10.1%6%
Jul 202633.2%22.6%12%12.7%12.5%7%
Aug 202634.9%22.1%13.3%11.1%11%7.6%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Mudbrick

    34.9%

    held 1st · 14.2K estimated branded searches · -2.8% vs prior month · +1.7 points

  2. 2.Cable Bay

    22.1%

    held 2nd · 9K estimated branded searches · -9.6% vs prior month · -0.5 points

  3. 3.Man O' War

    13.3%

    moved from 5th to 3rd · 5.4K estimated branded searches · +2.1% vs prior month · +1.3 points

  4. moved from 3rd to 4th · 4.5K estimated branded searches · -19.3% vs prior month · -1.6 points

  5. moved from 4th to 5th · 4.5K estimated branded searches · -18.5% vs prior month · -1.5 points

  6. 6.Te Motu

    7.6%

    held 6th · 3.1K estimated branded searches · -0.64% vs prior month · +0.5 points

Compare search popularity between leading brands

Which brand is most popular in search among waiheke island wineries in New Zealand?

In August 2026, Mudbrick was the most searched among waiheke island wineries in New Zealand, with an estimated 14.2K branded searches and 34.9% estimated Share of Search within this set. Cable Bay is in 2nd place, 12.8 percentage points behind at 22.1% Share of Search.

New Zealand waiheke island wineries, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Mudbrick29% → 34.9%35.2%May 202628.2%Dec 20251st
Cable Bay24.7% → 22.1%24.7%Oct 202520.7%May 20262nd
Man O' War13.6% → 13.3%16.7%Dec 202512%Jul 20264th → 3rd
Tantalus Estate13.9% → 11.1%15.3%Jun 202610.6%Apr 20263rd → 4th
Stonyridge11.2% → 11%14.6%Feb 202610.1%Jun 20265th
Te Motu7.7% → 7.6%8%Mar 20266%Jun 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Mudbrick’s estimated Share of Search among waiheke island wineries in New Zealand increased from 29% to 34.9%.
  • Across the 11 months ending August 2026, Cable Bay’s estimated Share of Search among waiheke island wineries in New Zealand decreased from 24.7% to 22.1%.
  • Across the 11 months ending August 2026, Tantalus Estate’s estimated Share of Search among waiheke island wineries in New Zealand decreased from 13.9% to 11.1%.
  • Across the 11 months ending August 2026, Mudbrick’s estimated Share of Search among waiheke island wineries in New Zealand peaked at 35.2% in May 2026 and was lowest at 28.2% in December 2025.
  • Across the 11 months ending August 2026, Cable Bay’s estimated Share of Search among waiheke island wineries in New Zealand peaked at 24.7% in October 2025 and was lowest at 20.7% in May 2026.
  • Across the 11 months ending August 2026, Man O' War’s estimated Share of Search among waiheke island wineries in New Zealand peaked at 16.7% in December 2025 and was lowest at 12% in July 2026.
  • Across the 11 months ending August 2026, Tantalus Estate’s estimated Share of Search among waiheke island wineries in New Zealand peaked at 15.3% in June 2026 and was lowest at 10.6% in April 2026.
  • Across the 11 months ending August 2026, Stonyridge’s estimated Share of Search among waiheke island wineries in New Zealand peaked at 14.6% in February 2026 and was lowest at 10.1% in June 2026.
  • Across the 11 months ending August 2026, Te Motu’s estimated Share of Search among waiheke island wineries in New Zealand peaked at 8% in March 2026 and was lowest at 6% in June 2026.
  • Across the 11 months ending August 2026, Man O' War rose from 4th to 3rd among waiheke island wineries in New Zealand.
  • Across the 11 months ending August 2026, Tantalus Estate fell from 3rd to 4th among waiheke island wineries in New Zealand.
  • Across the 11 months ending August 2026, Stonyridge and Te Motu held steady: their estimated Share of Search among waiheke island wineries in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand waiheke island wineries in August 2026?

  1. In August 2026, Man O' War overtook Stonyridge to rank 3rd among waiheke island wineries in New Zealand, at 13.3%.

  2. In August 2026, Mudbrick gained estimated Share of Search among waiheke island wineries in New Zealand, from 33.2% to 34.9%.

  3. In August 2026, Te Motu gained estimated Share of Search among waiheke island wineries in New Zealand, from 7% to 7.6%.

  4. In August 2026, Tantalus Estate lost estimated Share of Search among waiheke island wineries in New Zealand, from 12.7% to 11.1%.

  5. In August 2026, Stonyridge lost estimated Share of Search among waiheke island wineries in New Zealand, from 12.5% to 11%.

  6. Estimated monthly branded searches for Cable Bay in New Zealand fell 39.7% over 11 measured months, from 15K to 9K in August 2026.

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