Cable Bay vs Mudbrick:Which is more popular by branded search in New Zealand?
In August 2026, Mudbrick had more branded searches than Cable Bay among waiheke island wineries in New Zealand. Mudbrick was estimated to have 14.2K branded searches compared to Cable Bay’s 9K, and held a 34.9% Share of Search versus Cable Bay’s 22.1%.
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Which is more popular in search, Cable Bay or Mudbrick?
Compare the Waiheke Island wineries and cellar doors visitors book lunches and tastings at. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mudbrick, Cable Bay. The figures are in the table below the chart.
View monthly share of search table
| Month | Mudbrick | Cable Bay | Man O' War | Tantalus Estate | Stonyridge | Te Motu |
|---|---|---|---|---|---|---|
| Oct 2025 | 29% | 24.7% | 13.6% | 13.9% | 11.2% | 7.7% |
| Nov 2025 | 29.7% | 21.5% | 14.5% | 14.7% | 11.8% | 7.7% |
| Dec 2025 | 28.2% | 22.7% | 16.7% | 13.9% | 11.1% | 7.4% |
| Jan 2026 | 30.2% | 22.8% | 14.8% | 12.3% | 12% | 7.8% |
| Feb 2026 | 29.9% | 21.7% | 14.1% | 12.1% | 14.6% | 7.6% |
| Mar 2026 | 30.6% | 22.3% | 14.4% | 12.5% | 12.2% | 8% |
| Apr 2026 | 32% | 23% | 14.9% | 10.6% | 12.6% | 6.9% |
| May 2026 | 35.2% | 20.7% | 13.3% | 11.6% | 11.4% | 7.7% |
| Jun 2026 | 33.8% | 22.4% | 12.3% | 15.3% | 10.1% | 6% |
| Jul 2026 | 33.2% | 22.6% | 12% | 12.7% | 12.5% | 7% |
| Aug 2026 | 34.9% | 22.1% | 13.3% | 11.1% | 11% | 7.6% |
| Sep 2026 | — | — | — | — | — | — |
How has the Cable Bay and Mudbrick comparison changed over the last 12 months?
3 findings
- Mudbrick was ahead of Cable Bay in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cable Bay’s estimated Share of Search among waiheke island wineries in New Zealand moved from 24.7% to 22.1%, and its estimated monthly branded searches moved from 15K to 9K.
- Across the 11 months ending August 2026, Mudbrick’s estimated Share of Search among waiheke island wineries in New Zealand moved from 29% to 34.9%, and its estimated monthly branded searches moved from 17.6K to 14.2K.
How did search popularity change for New Zealand waiheke island wineries in August 2026?
2 changes
In August 2026, Mudbrick gained estimated Share of Search among waiheke island wineries in New Zealand, from 33.2% to 34.9%.
Estimated monthly branded searches for Cable Bay in New Zealand fell 39.7% over 11 measured months, from 15K to 9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Cable Bay’s and Mudbrick’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.