How popular isCable Bay in search?
In August 2026, there were an estimated 9K branded searches for Cable Bay in New Zealand which is down 39.7% over the last 11 months. Cable Bay holds 22.1% estimated Share of Search among New Zealand waiheke island wineries and is ranked 2nd of 6 competitors for search popularity.
Mudbrick34.9%
Cable Bay22.1%
Man O' War13.3%
Tantalus Estate11.1%
Stonyridge11%
Te Motu7.6%
Follow Cable Bay and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which waiheke island wineries compete with Cable Bay?
Share of Search by month for Mudbrick, Cable Bay, Man O' War, Tantalus Estate, Stonyridge, Te Motu. The figures are in the table below the chart.
View monthly share of search table
| Month | Mudbrick | Cable Bay | Man O' War | Tantalus Estate | Stonyridge | Te Motu |
|---|---|---|---|---|---|---|
| Oct 2025 | 29% | 24.7% | 13.6% | 13.9% | 11.2% | 7.7% |
| Nov 2025 | 29.7% | 21.5% | 14.5% | 14.7% | 11.8% | 7.7% |
| Dec 2025 | 28.2% | 22.7% | 16.7% | 13.9% | 11.1% | 7.4% |
| Jan 2026 | 30.2% | 22.8% | 14.8% | 12.3% | 12% | 7.8% |
| Feb 2026 | 29.9% | 21.7% | 14.1% | 12.1% | 14.6% | 7.6% |
| Mar 2026 | 30.6% | 22.3% | 14.4% | 12.5% | 12.2% | 8% |
| Apr 2026 | 32% | 23% | 14.9% | 10.6% | 12.6% | 6.9% |
| May 2026 | 35.2% | 20.7% | 13.3% | 11.6% | 11.4% | 7.7% |
| Jun 2026 | 33.8% | 22.4% | 12.3% | 15.3% | 10.1% | 6% |
| Jul 2026 | 33.2% | 22.6% | 12% | 12.7% | 12.5% | 7% |
| Aug 2026 | 34.9% | 22.1% | 13.3% | 11.1% | 11% | 7.6% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34.9% | 14.2K | -2.8% | +1.7 points | |
| 2, held 2nd | 22.1% | 9K | -9.6% | -0.5 points | |
| 3, moved from 5th to 3rd | 13.3% | 5.4K | +2.1% | +1.3 pointsmoved from 5th to 3rd | |
| 4, moved from 3rd to 4th | 11.1% | 4.5K | -19.3% | -1.6 pointsmoved from 3rd to 4th | |
| 5, moved from 4th to 5th | 11% | 4.5K | -18.5% | -1.5 pointsmoved from 4th to 5th | |
| 6, held 6th | 7.6% | 3.1K | -0.64% | +0.5 points |
1.
Mudbrick34.9%
held 1st · 14.2K estimated branded searches · -2.8% vs prior month · +1.7 points
22.1%
held 2nd · 9K estimated branded searches · -9.6% vs prior month · -0.5 points
13.3%
moved from 5th to 3rd · 5.4K estimated branded searches · +2.1% vs prior month · +1.3 points
11.1%
moved from 3rd to 4th · 4.5K estimated branded searches · -19.3% vs prior month · -1.6 points
11%
moved from 4th to 5th · 4.5K estimated branded searches · -18.5% vs prior month · -1.5 points
6.
Te Motu7.6%
held 6th · 3.1K estimated branded searches · -0.64% vs prior month · +0.5 points
Compare search popularity between Cable Bay and its closest rivals
How has branded search demand for Cable Bay changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Cable Bay in New Zealand fell from 15K to 9K.
- Across the 11 months ending August 2026, Cable Bay’s estimated Share of Search among waiheke island wineries in New Zealand decreased from 24.7% to 22.1%.
- Across the 11 months ending August 2026, Cable Bay’s estimated Share of Search among waiheke island wineries in New Zealand peaked at 24.7% in October 2025 and was lowest at 20.7% in May 2026.
How did search popularity change for New Zealand waiheke island wineries in August 2026?
6 changes
In August 2026, Man O' War overtook Stonyridge to rank 3rd among waiheke island wineries in New Zealand, at 13.3%.
In August 2026, Mudbrick gained estimated Share of Search among waiheke island wineries in New Zealand, from 33.2% to 34.9%.
In August 2026, Te Motu gained estimated Share of Search among waiheke island wineries in New Zealand, from 7% to 7.6%.
In August 2026, Tantalus Estate lost estimated Share of Search among waiheke island wineries in New Zealand, from 12.7% to 11.1%.
In August 2026, Stonyridge lost estimated Share of Search among waiheke island wineries in New Zealand, from 12.5% to 11%.
Estimated monthly branded searches for Cable Bay in New Zealand fell 39.7% over 11 measured months, from 15K to 9K in August 2026.
How is Cable Bay measured?
Brandwave collects information about searches that people make online using Cable Bay’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- cable bay vineyard
- cable bay waiheke
- cable bay wine tasting
- cable bay winery
Do you work for Cable Bay? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Cable Bay your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.