How popular isTantalus Estate in search?
In August 2026, there were an estimated 4.5K branded searches for Tantalus Estate in New Zealand which is down 46.5% over the last 11 months. Tantalus Estate holds 11.1% estimated Share of Search among New Zealand waiheke island wineries and is ranked 4th of 6 competitors for search popularity.
Mudbrick34.9%
Cable Bay22.1%
Man O' War13.3%
Tantalus Estate11.1%
Stonyridge11%
Te Motu7.6%
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Which waiheke island wineries compete with Tantalus Estate?
Share of Search by month for Mudbrick, Cable Bay, Man O' War, Tantalus Estate, Stonyridge, Te Motu. The figures are in the table below the chart.
View monthly share of search table
| Month | Mudbrick | Cable Bay | Man O' War | Tantalus Estate | Stonyridge | Te Motu |
|---|---|---|---|---|---|---|
| Oct 2025 | 29% | 24.7% | 13.6% | 13.9% | 11.2% | 7.7% |
| Nov 2025 | 29.7% | 21.5% | 14.5% | 14.7% | 11.8% | 7.7% |
| Dec 2025 | 28.2% | 22.7% | 16.7% | 13.9% | 11.1% | 7.4% |
| Jan 2026 | 30.2% | 22.8% | 14.8% | 12.3% | 12% | 7.8% |
| Feb 2026 | 29.9% | 21.7% | 14.1% | 12.1% | 14.6% | 7.6% |
| Mar 2026 | 30.6% | 22.3% | 14.4% | 12.5% | 12.2% | 8% |
| Apr 2026 | 32% | 23% | 14.9% | 10.6% | 12.6% | 6.9% |
| May 2026 | 35.2% | 20.7% | 13.3% | 11.6% | 11.4% | 7.7% |
| Jun 2026 | 33.8% | 22.4% | 12.3% | 15.3% | 10.1% | 6% |
| Jul 2026 | 33.2% | 22.6% | 12% | 12.7% | 12.5% | 7% |
| Aug 2026 | 34.9% | 22.1% | 13.3% | 11.1% | 11% | 7.6% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34.9% | 14.2K | -2.8% | +1.7 points | |
| 2, held 2nd | 22.1% | 9K | -9.6% | -0.5 points | |
| 3, moved from 5th to 3rd | 13.3% | 5.4K | +2.1% | +1.3 pointsmoved from 5th to 3rd | |
| 4, moved from 3rd to 4th | 11.1% | 4.5K | -19.3% | -1.6 pointsmoved from 3rd to 4th | |
| 5, moved from 4th to 5th | 11% | 4.5K | -18.5% | -1.5 pointsmoved from 4th to 5th | |
| 6, held 6th | 7.6% | 3.1K | -0.64% | +0.5 points |
1.
Mudbrick34.9%
held 1st · 14.2K estimated branded searches · -2.8% vs prior month · +1.7 points
22.1%
held 2nd · 9K estimated branded searches · -9.6% vs prior month · -0.5 points
13.3%
moved from 5th to 3rd · 5.4K estimated branded searches · +2.1% vs prior month · +1.3 points
11.1%
moved from 3rd to 4th · 4.5K estimated branded searches · -19.3% vs prior month · -1.6 points
11%
moved from 4th to 5th · 4.5K estimated branded searches · -18.5% vs prior month · -1.5 points
6.
Te Motu7.6%
held 6th · 3.1K estimated branded searches · -0.64% vs prior month · +0.5 points
Compare search popularity between Tantalus Estate and its closest rivals
- Tantalus Estate vs Mudbrick: compare search popularity
- Tantalus Estate vs Cable Bay: compare search popularity
- Tantalus Estate vs Man O' War: compare search popularity
- Tantalus Estate vs Stonyridge: compare search popularity
- Tantalus Estate vs Te Motu: compare search popularity
- Compare Tantalus Estate with any brand
How has branded search demand for Tantalus Estate changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Tantalus Estate in New Zealand fell from 8.4K to 4.5K.
- Across the 11 months ending August 2026, Tantalus Estate’s estimated Share of Search among waiheke island wineries in New Zealand decreased from 13.9% to 11.1%.
- Across the 11 months ending August 2026, Tantalus Estate’s estimated Share of Search among waiheke island wineries in New Zealand peaked at 15.3% in June 2026 and was lowest at 10.6% in April 2026.
- Across the 11 months ending August 2026, Tantalus Estate fell from 3rd to 4th among waiheke island wineries in New Zealand.
How did search popularity change for New Zealand waiheke island wineries in August 2026?
6 changes
In August 2026, Man O' War overtook Stonyridge to rank 3rd among waiheke island wineries in New Zealand, at 13.3%.
In August 2026, Mudbrick gained estimated Share of Search among waiheke island wineries in New Zealand, from 33.2% to 34.9%.
In August 2026, Te Motu gained estimated Share of Search among waiheke island wineries in New Zealand, from 7% to 7.6%.
In August 2026, Tantalus Estate lost estimated Share of Search among waiheke island wineries in New Zealand, from 12.7% to 11.1%.
In August 2026, Stonyridge lost estimated Share of Search among waiheke island wineries in New Zealand, from 12.5% to 11%.
Estimated monthly branded searches for Cable Bay in New Zealand fell 39.7% over 11 measured months, from 15K to 9K in August 2026.
How is Tantalus Estate measured?
Brandwave collects information about searches that people make online using Tantalus Estate’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- tantalus estate
- tantalus estate menu
- tantalus estate near me
- tantalus estate reviews
- tantalus estate vineyard
- tantalus estate wine tasting
- tantalus estate winery
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Is Tantalus Estate your brand?
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