Mudbrick vs Tantalus Estate:Which is more popular by branded search in New Zealand?
In August 2026, Mudbrick had more branded searches than Tantalus Estate among waiheke island wineries in New Zealand. Mudbrick was estimated to have 14.2K branded searches compared to Tantalus Estate’s 4.5K, and held a 34.9% Share of Search versus Tantalus Estate’s 11.1%.
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Which is more popular in search, Mudbrick or Tantalus Estate?
Compare the Waiheke Island wineries and cellar doors visitors book lunches and tastings at. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mudbrick, Tantalus Estate. The figures are in the table below the chart.
View monthly share of search table
| Month | Mudbrick | Cable Bay | Man O' War | Tantalus Estate | Stonyridge | Te Motu |
|---|---|---|---|---|---|---|
| Oct 2025 | 29% | 24.7% | 13.6% | 13.9% | 11.2% | 7.7% |
| Nov 2025 | 29.7% | 21.5% | 14.5% | 14.7% | 11.8% | 7.7% |
| Dec 2025 | 28.2% | 22.7% | 16.7% | 13.9% | 11.1% | 7.4% |
| Jan 2026 | 30.2% | 22.8% | 14.8% | 12.3% | 12% | 7.8% |
| Feb 2026 | 29.9% | 21.7% | 14.1% | 12.1% | 14.6% | 7.6% |
| Mar 2026 | 30.6% | 22.3% | 14.4% | 12.5% | 12.2% | 8% |
| Apr 2026 | 32% | 23% | 14.9% | 10.6% | 12.6% | 6.9% |
| May 2026 | 35.2% | 20.7% | 13.3% | 11.6% | 11.4% | 7.7% |
| Jun 2026 | 33.8% | 22.4% | 12.3% | 15.3% | 10.1% | 6% |
| Jul 2026 | 33.2% | 22.6% | 12% | 12.7% | 12.5% | 7% |
| Aug 2026 | 34.9% | 22.1% | 13.3% | 11.1% | 11% | 7.6% |
| Sep 2026 | — | — | — | — | — | — |
How has the Mudbrick and Tantalus Estate comparison changed over the last 12 months?
3 findings
- Mudbrick was ahead of Tantalus Estate in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mudbrick’s estimated Share of Search among waiheke island wineries in New Zealand moved from 29% to 34.9%, and its estimated monthly branded searches moved from 17.6K to 14.2K.
- Across the 11 months ending August 2026, Tantalus Estate’s estimated Share of Search among waiheke island wineries in New Zealand moved from 13.9% to 11.1%, and its estimated monthly branded searches moved from 8.4K to 4.5K.
How did search popularity change for New Zealand waiheke island wineries in August 2026?
3 changes
In August 2026, Man O' War overtook Tantalus Estate to rank 3rd among waiheke island wineries in New Zealand, at 13.3%.
In August 2026, Mudbrick gained estimated Share of Search among waiheke island wineries in New Zealand, from 33.2% to 34.9%.
In August 2026, Tantalus Estate lost estimated Share of Search among waiheke island wineries in New Zealand, from 12.7% to 11.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Mudbrick’s and Tantalus Estate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mudbrick
6 branded search terms
- mudbrick cellar door
- mudbrick vineyard
- mudbrick vineyard and restaurant church bay road oneroa waiheke island
- mudbrick waiheke
- mudbrick wine tasting
- mudbrick winery
Tantalus Estate
7 branded search terms
- tantalus estate
- tantalus estate menu
- tantalus estate near me
- tantalus estate reviews
- tantalus estate vineyard
- tantalus estate wine tasting
- tantalus estate winery
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.