Brandwave

Bridgestone vs Yokohama:Which is more popular in New Zealand?

In October 2026, Bridgestone had more branded searches than Yokohama among tyre brands in New Zealand. Bridgestone had about 18,000 branded searches, while Yokohama had 1,690. Bridgestone made up 59.1% of all tyre brand searches we track, and Yokohama accounted for 5.5%. When we asked ChatGPT and Google AI Overviews about tyre brands, Bridgestone appeared in all five answers and Yokohama in two. Bridgestone was mentioned before Yokohama in every answer.

Among tyre brands in New Zealand in October 2026

Who do people search for more?

Bridgestone, about 11 searches for every 1 for Yokohama

Bridgestone 18K searchesYokohama 1.7K searches

Who does AI mention more?

Bridgestone, mentioned in every answer we collected

Bridgestone in 5 of 5Yokohama in 2 of 5

Who does AI recommend more?

Bridgestone, named ahead of Yokohama in every answer

Bridgestone first in 5Yokohama never first

Follow Bridgestone vs Yokohama and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top tyre brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bridgestone appeared in all five answers. Yokohama was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Bridgestone was listed before Yokohama in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Michelin1st
  2. Bridgestone2nd
  3. Continental3rd
  4. Goodyear4th
  5. Hankook5th
  6. Pirelli6th
  7. Yokohama7th
  8. Dunlop8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bridgestone5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Michelin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Continental5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hankook4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Goodyear4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pirelli3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Yokohama2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dunlop2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about tyre brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bridgestone or Yokohama more popular in search?

This chart shows how often people search Google for Bridgestone and Yokohama by name. Each line represents a brand's share of searches for all eight tyre brands we track, month by month, from searches in New Zealand.

Bridgestone and Yokohama among tyre brands in New Zealand, by month

Share of searches by month for Bridgestone, Yokohama. The figures are in the table below the chart.

View monthly share of searches table
MonthBridgestoneMichelinPirelliYokohamaHankookGoodyearContinentalDunlop
Nov 202568%11.7%6.8%2.3%3.3%4%2.6%1.4%
Dec 202572.3%8.5%6%2.3%2.8%4.1%2.6%1.4%
Jan 202670.1%9.8%5.9%2.7%3.4%4%2.5%1.7%
Feb 202669.1%9.4%6.1%2.9%3.6%4.6%2.7%1.6%
Mar 202669.1%9.7%6.1%3.1%4.1%4%2.6%1.3%
Apr 202667.4%10.9%6.4%3.1%4.1%4.3%2.5%1.4%
May 202666.3%11.6%6.1%3.5%4.1%4.4%2.5%1.6%
Jun 202658.8%20.5%6.4%2.8%4.1%3.7%2.5%1.4%
Jul 202654.1%27.7%5.4%3%3.2%3.4%2%1.1%
Aug 202661.1%16.5%6.4%4%3.7%3.9%2.9%1.5%
Sep 202661.7%13.3%7.9%4.4%4.2%3.9%3%1.6%
Oct 202659.1%11.5%10.9%5.5%4.4%3.8%3.1%1.5%

How has branded search for Bridgestone and Yokohama changed in New Zealand over the last 12 months?

3 findings
  • Bridgestone was ahead of Yokohama in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Bridgestone’s share of searches among tyre brands in New Zealand moved from 68% to 59.1%, and its estimated monthly branded searches moved from 23.1K to 18K.
  • Across the 12 months ending October 2026, Yokohama’s share of searches among tyre brands in New Zealand moved from 2.3% to 5.5%, and its estimated monthly branded searches moved from 780 to 1.7K.

How did search popularity change for New Zealand tyre brands in October 2026?

2 changes

  1. In October 2026, Yokohama gained share of searches among tyre brands in New Zealand, from 4.4% to 5.5%.

  2. In October 2026, Bridgestone lost share of searches among tyre brands in New Zealand, from 61.7% to 59.1%.

How are Bridgestone’s and Yokohama’s branded searches counted?

21 search terms

Brandwave collects information about searches that people make online using Bridgestone’s and Yokohama’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bridgestone

18 branded search terms

  • bridgestone
  • bridgestone adelaide road
  • bridgestone dueler
  • bridgestone ecopia
  • bridgestone ecopia tires
  • bridgestone ecopia tyres
  • bridgestone moorhouse
  • bridgestone potenza
  • bridgestone potenza sport
  • bridgestone potenza tires
  • bridgestone potenza tyres
  • bridgestone select
  • bridgestone st lukes
  • bridgestone tires
  • bridgestone turanza
  • bridgestone turanza 6
  • bridgestone tyre
  • bridgestone wairakei road

Yokohama

3 branded search terms

  • geolandar yokohama tires
  • yokohama tires
  • yokohama tyre

How the Brand Demand Index is measured

Other head-to-heads among tyre brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free