Mailgun vs SendGrid:Which is more popular in New Zealand?
In October 2026, SendGrid had more branded searches than Mailgun among transactional email services in New Zealand. SendGrid had about 1,010 branded searches, while Mailgun had 490. SendGrid made up 36.3% of all transactional email service searches we track, and Mailgun accounted for 17.6%. When we asked ChatGPT and Google AI Overviews about transactional email services, Mailgun and SendGrid each appeared in two of the five answers. Mailgun and SendGrid were each mentioned first in two of the four answers that named either.
Who do people search for more?
SendGrid, about 2 searches for every 1 for Mailgun
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top transactional email services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Mailgun was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. SendGrid was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Mailgun and SendGrid were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Resend5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Amazon SES5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Postmark5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- SendGrid2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SMTP2GO2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mailgun2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mailjet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about transactional email services
5 answers
Asked ChatGPT
“Which transactional email service should I use in New Zealand?”
Asked ChatGPT
“What are the best transactional email services in New Zealand?”
Asked ChatGPT
“What's the best transactional email service in New Zealand for app notifications?”
Searched Google, AI Overview
“best transactional email service”
Searched Google, AI Overview
“email sending api”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Mailgun or SendGrid more popular in search?
This chart shows how often people search Google for Mailgun and SendGrid by name. Each line represents a brand's share of searches for all seven transactional email services we track, month by month, from searches in New Zealand.
Share of searches by month for SendGrid, Mailgun. The figures are in the table below the chart.
View monthly share of searches table
| Month | SendGrid | SMTP2GO | Mailgun | Resend | Amazon SES | Mailjet | Postmark |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 41.5% | 22.8% | 19.6% | 3.8% | 5.4% | 5.7% | 1.3% |
| Dec 2025 | 42.8% | 20.3% | 16.9% | 4.2% | 5.9% | 8.1% | 1.7% |
| Jan 2026 | 43.2% | 19.5% | 20.1% | 4.3% | 5.3% | 5.9% | 1.7% |
| Feb 2026 | 42.7% | 19.1% | 20.1% | 5.2% | 7.1% | 4.9% | 0.97% |
| Mar 2026 | 37.5% | 25% | 17.6% | 6.8% | 6.8% | 5.4% | 0.85% |
| Apr 2026 | 41.1% | 22.4% | 19% | 5.9% | 6.9% | 3.4% | 1.2% |
| May 2026 | 42% | 22.9% | 16.2% | 6.7% | 6.1% | 4.8% | 1.3% |
| Jun 2026 | 35.3% | 24.9% | 17.3% | 8.3% | 7.6% | 4.8% | 1.7% |
| Jul 2026 | 35.1% | 24.7% | 17.2% | 10% | 6.9% | 4.8% | 1.4% |
| Aug 2026 | 38.2% | 25.3% | 17.2% | 7.8% | 6.3% | 4% | 1.1% |
| Sep 2026 | 35.6% | 25.4% | 17.6% | 7.4% | 7% | 4.9% | 2.1% |
| Oct 2026 | 36.3% | 25.9% | 17.6% | 7.6% | 6.1% | 5.4% | 1.1% |
How has branded search for Mailgun and SendGrid changed in New Zealand over the last 12 months?
3 findings
- SendGrid was ahead of Mailgun in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Mailgun’s share of searches among transactional email services in New Zealand moved from 19.6% to 17.6%, and its estimated monthly branded searches moved from 620 to 490.
- Across the 12 months ending October 2026, SendGrid’s share of searches among transactional email services in New Zealand moved from 41.5% to 36.3%, and its estimated monthly branded searches moved from 1.3K to 1K.
How did search popularity change for New Zealand transactional email services in October 2026?
2 changes
In October 2026, SendGrid gained share of searches among transactional email services in New Zealand, from 35.6% to 36.3%.
Estimated monthly branded searches for Mailgun in New Zealand fell 21% over 12 measured months, from 620 to 490 in October 2026.
How are Mailgun’s and SendGrid’s branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Mailgun’s and SendGrid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among transactional email services
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