Amazon SES vs SendGrid:Which is more popular in New Zealand?
In October 2026, SendGrid had more branded searches than Amazon SES among transactional email services in New Zealand. SendGrid had about 1,010 branded searches, while Amazon SES had 170. SendGrid made up 36.3% of all transactional email service searches we track, and Amazon SES accounted for 6.1%. When we asked ChatGPT and Google AI Overviews about transactional email services, Amazon SES appeared in all five answers and SendGrid in two. Amazon SES was mentioned before SendGrid in every answer.
Who do people search for more?
SendGrid, about 6 searches for every 1 for Amazon SES
Who does AI mention more?
Amazon SES, mentioned in every answer we collected
Who does AI recommend more?
Amazon SES, named ahead of SendGrid in every answer
Follow Amazon SES vs SendGrid and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top transactional email services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Amazon SES appeared in all five answers. SendGrid was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Amazon SES was listed before SendGrid in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Resend5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Amazon SES5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Postmark5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- SendGrid2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SMTP2GO2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mailgun2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mailjet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about transactional email services
5 answers
Asked ChatGPT
“Which transactional email service should I use in New Zealand?”
Asked ChatGPT
“What are the best transactional email services in New Zealand?”
Asked ChatGPT
“What's the best transactional email service in New Zealand for app notifications?”
Searched Google, AI Overview
“best transactional email service”
Searched Google, AI Overview
“email sending api”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Amazon SES or SendGrid more popular in search?
This chart shows how often people search Google for Amazon SES and SendGrid by name. Each line represents a brand's share of searches for all seven transactional email services we track, month by month, from searches in New Zealand.
Share of searches by month for SendGrid, Amazon SES. The figures are in the table below the chart.
View monthly share of searches table
| Month | SendGrid | SMTP2GO | Mailgun | Resend | Amazon SES | Mailjet | Postmark |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 41.5% | 22.8% | 19.6% | 3.8% | 5.4% | 5.7% | 1.3% |
| Dec 2025 | 42.8% | 20.3% | 16.9% | 4.2% | 5.9% | 8.1% | 1.7% |
| Jan 2026 | 43.2% | 19.5% | 20.1% | 4.3% | 5.3% | 5.9% | 1.7% |
| Feb 2026 | 42.7% | 19.1% | 20.1% | 5.2% | 7.1% | 4.9% | 0.97% |
| Mar 2026 | 37.5% | 25% | 17.6% | 6.8% | 6.8% | 5.4% | 0.85% |
| Apr 2026 | 41.1% | 22.4% | 19% | 5.9% | 6.9% | 3.4% | 1.2% |
| May 2026 | 42% | 22.9% | 16.2% | 6.7% | 6.1% | 4.8% | 1.3% |
| Jun 2026 | 35.3% | 24.9% | 17.3% | 8.3% | 7.6% | 4.8% | 1.7% |
| Jul 2026 | 35.1% | 24.7% | 17.2% | 10% | 6.9% | 4.8% | 1.4% |
| Aug 2026 | 38.2% | 25.3% | 17.2% | 7.8% | 6.3% | 4% | 1.1% |
| Sep 2026 | 35.6% | 25.4% | 17.6% | 7.4% | 7% | 4.9% | 2.1% |
| Oct 2026 | 36.3% | 25.9% | 17.6% | 7.6% | 6.1% | 5.4% | 1.1% |
How has branded search for Amazon SES and SendGrid changed in New Zealand over the last 12 months?
3 findings
- SendGrid was ahead of Amazon SES in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Amazon SES’s share of searches among transactional email services in New Zealand moved from 5.4% to 6.1%, and its estimated monthly branded searches held steady at 170.
- Across the 12 months ending October 2026, SendGrid’s share of searches among transactional email services in New Zealand moved from 41.5% to 36.3%, and its estimated monthly branded searches moved from 1.3K to 1K.
How did search popularity change for New Zealand transactional email services in October 2026?
2 changes
In October 2026, SendGrid gained share of searches among transactional email services in New Zealand, from 35.6% to 36.3%.
In October 2026, Amazon SES lost share of searches among transactional email services in New Zealand, from 7% to 6.1%.
How are Amazon SES’s and SendGrid’s branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Amazon SES’s and SendGrid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon SES
5 branded search terms
- amazon ses
- amazon ses smtp
- amazonses
- amazonses smtp
- aws ses
SendGrid
4 branded search terms
- sendgrid
- sendgrid email sending
- sendgrid smtp
- sendgrid transactional email
Other head-to-heads among transactional email services
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.