Brandwave

Kea Trailers vs Trayla:Which is more popular?

In September 2026, Kea Trailers had more branded searches than Trayla among trailer brands in New Zealand. Kea Trailers had about 720 branded searches, while Trayla had 590. Kea Trailers made up 19.7% of all trailer brand searches we track, and Trayla accounted for 16.1%. When we asked ChatGPT and Google AI Overviews about trailer brands, Trayla appeared in one of the four answers and Kea Trailers in none.

Among trailer brands in New Zealand in September 2026

Who do people search for more?

Kea Trailers, about 22% more searches than Trayla

Kea Trailers 720 searchesTrayla 590 searches

Who does AI mention more?

Trayla, mentioned in 1 of 4 answers, Kea Trailers in 0

Trayla in 1 of 4Kea Trailers in 0 of 4

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Top trailer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Trayla was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Kea Trailers did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Briford Trailers1st
  2. Tuff Trailers2nd
  3. Trayla3rd
  4. Kea Trailers–
  5. Prescott Trailers–
  6. Hosking Trailers–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Briford Trailers2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tuff Trailers2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Trayla1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kea Trailers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Prescott Trailers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hosking Trailers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about trailer brands

4 answers

  • Asked ChatGPT

    “Which trailer brand should I buy in New Zealand?”

    1. 1Briford Trailers
    2. 2Trayla
    3. 3Tuff Trailers

  • Asked ChatGPT

    “What are the best trailer brands in New Zealand?”

    1. 1Briford Trailers
    2. 2Tuff Trailers

  • Asked ChatGPT

    “What's the best trailer brand in New Zealand for hauling heavy loads?”

    1. Searched Google, AI Overview

      “box trailer nz”

      1. Searched Google, AI Overview

        “trailer for sale nz”

        Google showed no AI Overview for this search.

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

      Is Kea Trailers or Trayla more popular in search?

      This chart shows how often people search Google for Kea Trailers and Trayla by name. Each line represents a brand's share of searches for all six trailer brands we track, month by month, from searches in New Zealand.

      Kea Trailers and Trayla among trailer brands in New Zealand, by month

      Share of searches by month for Kea Trailers, Trayla. The figures are in the table below the chart.

      View monthly share of searches table
      MonthBriford TrailersKea TrailersTuff TrailersTraylaPrescott TrailersHosking Trailers
      Oct 202524.2%21.4%18.8%14.1%12.6%8.8%
      Nov 202525.1%21.6%19%12.7%12.7%8.9%
      Dec 202524.2%24.2%17.4%10.4%14.3%9.7%
      Jan 202623.7%20.4%18%13.3%14.7%10%
      Feb 202623.3%23.3%16.7%13.7%13.7%9.3%
      Mar 202622.4%22%15.8%16.7%15.8%7.3%
      Apr 202625%22%18%16.3%12%6.8%
      May 202623.8%21.2%17.3%15.6%14.2%7.9%
      Jun 202622.8%19.6%19.6%14.5%16.1%7.4%
      Jul 202623.3%20.1%20.1%16.7%13.5%6.2%
      Aug 202624.7%21.5%17.6%15.2%14.4%6.6%
      Sep 202622.4%19.7%19.7%16.1%13.1%9%

      How has the Kea Trailers and Trayla comparison changed over the last 12 months?

      3 findings
      • Kea Trailers was ahead of Trayla in every measured month of the 12 months ending September 2026.
      • Across the 12 months ending September 2026, Kea Trailers’ share of searches among trailer brands in New Zealand moved from 21.4% to 19.7%, and its estimated monthly branded searches moved from 1K to 720.
      • Across the 12 months ending September 2026, Trayla’s share of searches among trailer brands in New Zealand moved from 14.1% to 16.1%, and its estimated monthly branded searches moved from 660 to 590.

      How did search popularity change for New Zealand trailer brands in September 2026?

      2 changes

      1. In September 2026, Trayla gained share of searches among trailer brands in New Zealand, from 15.2% to 16.1%.

      2. In September 2026, Kea Trailers lost share of searches among trailer brands in New Zealand, from 21.5% to 19.7%.

      How are branded searches counted?

      4 search terms

      Brandwave collects information about searches that people make online using Kea Trailers’ and Trayla’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Kea Trailers

      2 branded search terms

      • kea trailers
      • keatrailers

      Trayla

      2 branded search terms

      • trayla
      • trayla trailer

      How the Brand Demand Index is measured

      Other head-to-heads among trailer brands

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