Brandwave

Kea Trailers vs Prescott Trailers:Which is more popular?

In September 2026, Kea Trailers had more branded searches than Prescott Trailers among trailer brands in New Zealand. Kea Trailers had about 720 branded searches, while Prescott Trailers had 480. Kea Trailers made up 19.7% of all trailer brand searches we track, and Prescott Trailers accounted for 13.1%. When we asked ChatGPT and Google AI Overviews about trailer brands, neither Kea Trailers nor Prescott Trailers appeared in any of the four answers.

Among trailer brands in New Zealand in September 2026

Who do people search for more?

Kea Trailers, about 50% more searches than Prescott Trailers

Kea Trailers 720 searchesPrescott Trailers 480 searches

Who does AI mention more?

Both were mentioned in 0 of 4 answers.

Kea Trailers in 0 of 4Prescott Trailers in 0 of 4

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Top trailer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, neither Kea Trailers nor Prescott Trailers showed up in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Briford Trailers1st
  2. Tuff Trailers2nd
  3. Trayla3rd
  4. Kea Trailers–
  5. Prescott Trailers–
  6. Hosking Trailers–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Briford Trailers2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tuff Trailers2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Trayla1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kea Trailers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Prescott Trailers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hosking Trailers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about trailer brands

4 answers

  • Asked ChatGPT

    “Which trailer brand should I buy in New Zealand?”

    1. 1Briford Trailers
    2. 2Trayla
    3. 3Tuff Trailers

  • Asked ChatGPT

    “What are the best trailer brands in New Zealand?”

    1. 1Briford Trailers
    2. 2Tuff Trailers

  • Asked ChatGPT

    “What's the best trailer brand in New Zealand for hauling heavy loads?”

    1. Searched Google, AI Overview

      “box trailer nz”

      1. Searched Google, AI Overview

        “trailer for sale nz”

        Google showed no AI Overview for this search.

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

      Is Kea Trailers or Prescott Trailers more popular in search?

      This chart shows how often people search Google for Kea Trailers and Prescott Trailers by name. Each line represents a brand's share of searches for all six trailer brands we track, month by month, from searches in New Zealand.

      Kea Trailers and Prescott Trailers among trailer brands in New Zealand, by month

      Share of searches by month for Kea Trailers, Prescott Trailers. The figures are in the table below the chart.

      View monthly share of searches table
      MonthBriford TrailersKea TrailersTuff TrailersTraylaPrescott TrailersHosking Trailers
      Oct 202524.2%21.4%18.8%14.1%12.6%8.8%
      Nov 202525.1%21.6%19%12.7%12.7%8.9%
      Dec 202524.2%24.2%17.4%10.4%14.3%9.7%
      Jan 202623.7%20.4%18%13.3%14.7%10%
      Feb 202623.3%23.3%16.7%13.7%13.7%9.3%
      Mar 202622.4%22%15.8%16.7%15.8%7.3%
      Apr 202625%22%18%16.3%12%6.8%
      May 202623.8%21.2%17.3%15.6%14.2%7.9%
      Jun 202622.8%19.6%19.6%14.5%16.1%7.4%
      Jul 202623.3%20.1%20.1%16.7%13.5%6.2%
      Aug 202624.7%21.5%17.6%15.2%14.4%6.6%
      Sep 202622.4%19.7%19.7%16.1%13.1%9%

      How has the Kea Trailers and Prescott Trailers comparison changed over the last 12 months?

      3 findings

      How did search popularity change for New Zealand trailer brands in September 2026?

      2 changes

      1. In September 2026, Kea Trailers lost share of searches among trailer brands in New Zealand, from 21.5% to 19.7%.

      2. In September 2026, Prescott Trailers lost share of searches among trailer brands in New Zealand, from 14.4% to 13.1%.

      How are branded searches counted?

      4 search terms

      Brandwave collects information about searches that people make online using Kea Trailers’ and Prescott Trailers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Kea Trailers

      2 branded search terms

      • kea trailers
      • keatrailers

      Prescott Trailers

      2 branded search terms

      • prescott trailers
      • prescotttrailers

      How the Brand Demand Index is measured

      Other head-to-heads among trailer brands

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