Brandwave

How popular isTuff Trailers?

In September 2026, people searched for Tuff Trailers by name about 720 times in New Zealand, an 18.2% decrease from the previous year. These searches made up 19.7% of all New Zealand trailer brand searches, placing Tuff Trailers third out of six brands. When we asked both ChatGPT and Google AI Overviews about trailer brands, Tuff Trailers appeared in two of the four answers and was the second most recommended of the six.

Search and AI answers in September 2026

Tuff Trailers is the third most searched of 6 competitors and the second most recommended in AI answers.

  1. Briford TrailersShare of searches 22.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 1st
  2. Kea TrailersShare of searches 19.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. Tuff TrailersShare of searches 19.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
  4. TraylaShare of searches 16.1%Mentioned in 1 of 4 AI answersPlace in AI recommendations 3rd
  5. Prescott TrailersShare of searches 13.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

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Top trailer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Tuff Trailers was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Tuff Trailers is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Briford Trailers1st
  2. Tuff Trailers2nd
  3. Trayla3rd
  4. Kea Trailers–
  5. Prescott Trailers–
  6. Hosking Trailers–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Briford Trailers2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tuff Trailers2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Trayla1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kea Trailers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Prescott Trailers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hosking Trailers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about trailer brands

4 answers

  • Asked ChatGPT

    “Which trailer brand should I buy in New Zealand?”

    1. 1Briford Trailers
    2. 2Trayla
    3. 3Tuff Trailers

  • Asked ChatGPT

    “What are the best trailer brands in New Zealand?”

    1. 1Briford Trailers
    2. 2Tuff Trailers

  • Asked ChatGPT

    “What's the best trailer brand in New Zealand for hauling heavy loads?”

    1. Searched Google, AI Overview

      “box trailer nz”

      1. Searched Google, AI Overview

        “trailer for sale nz”

        Google showed no AI Overview for this search.

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

      Which trailer brands compete with Tuff Trailers?

      Tuff Trailers against trailer brands in New Zealand, by month

      Share of searches by month for Briford Trailers, Kea Trailers, Tuff Trailers, Trayla, Prescott Trailers, Hosking Trailers. The figures are in the table below the chart.

      View monthly share of searches table
      MonthBriford TrailersKea TrailersTuff TrailersTraylaPrescott TrailersHosking Trailers
      Oct 202524.2%21.4%18.8%14.1%12.6%8.8%
      Nov 202525.1%21.6%19%12.7%12.7%8.9%
      Dec 202524.2%24.2%17.4%10.4%14.3%9.7%
      Jan 202623.7%20.4%18%13.3%14.7%10%
      Feb 202623.3%23.3%16.7%13.7%13.7%9.3%
      Mar 202622.4%22%15.8%16.7%15.8%7.3%
      Apr 202625%22%18%16.3%12%6.8%
      May 202623.8%21.2%17.3%15.6%14.2%7.9%
      Jun 202622.8%19.6%19.6%14.5%16.1%7.4%
      Jul 202623.3%20.1%20.1%16.7%13.5%6.2%
      Aug 202624.7%21.5%17.6%15.2%14.4%6.6%
      Sep 202622.4%19.7%19.7%16.1%13.1%9%

      1. 1.Briford Trailers

        22.4%

        Held 1st. 820 estimated branded searches, -18.8% vs prior month. Share -2.3 points.

      2. 2.Kea Trailers

        19.7%

        Held 2nd. 720 estimated branded searches, -18.2% vs prior month. Share -1.8 points.

      3. 3.Tuff Trailers

        19.7%

        Held 3rd. 720 estimated branded searches, 0% vs prior month. Share +2.1 points.

      4. 4.Trayla

        16.1%

        Held 4th. 590 estimated branded searches, -4.8% vs prior month. Share +1 points.

      5. 5.Prescott Trailers

        13.1%

        Held 5th. 480 estimated branded searches, -18.6% vs prior month. Share -1.3 points.

      6. 6.Hosking Trailers

        9%

        Held 6th. 330 estimated branded searches, +22.2% vs prior month. Share +2.4 points.

      Compare popularity between Tuff Trailers and its closest rivals

      Every comparison with Tuff Trailers

      5 comparisons

      How has branded search demand for Tuff Trailers changed in New Zealand over the last 12 months?

      3 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for Tuff Trailers in New Zealand fell from 880 to 720.
      • Across the 12 months ending September 2026, Tuff Trailers’ share of searches among trailer brands in New Zealand increased from 18.8% to 19.7%.
      • Across the 12 months ending September 2026, Tuff Trailers’ share of searches among trailer brands in New Zealand peaked at 20.1% in July 2026 and was lowest at 15.8% in March 2026.

      How did search popularity change for New Zealand trailer brands in September 2026?

      6 changes

      1. In September 2026, Hosking Trailers gained share of searches among trailer brands in New Zealand, from 6.6% to 9%.

      2. In September 2026, Tuff Trailers gained share of searches among trailer brands in New Zealand, from 17.6% to 19.7%.

      3. In September 2026, Trayla gained share of searches among trailer brands in New Zealand, from 15.2% to 16.1%.

      4. In September 2026, Briford Trailers lost share of searches among trailer brands in New Zealand, from 24.7% to 22.4%.

      5. In September 2026, Kea Trailers lost share of searches among trailer brands in New Zealand, from 21.5% to 19.7%.

      6. In September 2026, Prescott Trailers lost share of searches among trailer brands in New Zealand, from 14.4% to 13.1%.

      How are Tuff Trailers’ branded searches counted?

      1 search term

      Brandwave collects information about searches that people make online using Tuff Trailers’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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      How the Brand Demand Index is measured

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