Trayla vs Tuff Trailers:Which is more popular?
In September 2026, Tuff Trailers had more branded searches than Trayla among trailer brands in New Zealand. Tuff Trailers had about 720 branded searches, while Trayla had 590. Tuff Trailers made up 19.7% of all trailer brand searches we track, and Trayla accounted for 16.1%. When we asked ChatGPT and Google AI Overviews about trailer brands, Tuff Trailers appeared in two of the four answers and Trayla in one. Trayla and Tuff Trailers were each mentioned first in one of the two answers.
Who do people search for more?
Tuff Trailers, about 22% more searches than Trayla
Who does AI mention more?
Tuff Trailers, mentioned in 2 of 4 answers, Trayla in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top trailer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Tuff Trailers was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Trayla was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Trayla and Tuff Trailers were each listed first in one of the two answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Briford Trailers2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Tuff Trailers2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Trayla1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Kea Trailers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Prescott Trailers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Hosking Trailers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about trailer brands
4 answers
Asked ChatGPT
“Which trailer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best trailer brands in New Zealand?”
Asked ChatGPT
“What's the best trailer brand in New Zealand for hauling heavy loads?”
Searched Google, AI Overview
“box trailer nz”
Searched Google, AI Overview
“trailer for sale nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Trayla or Tuff Trailers more popular in search?
This chart shows how often people search Google for Trayla and Tuff Trailers by name. Each line represents a brand's share of searches for all six trailer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Tuff Trailers, Trayla. The figures are in the table below the chart.
View monthly share of searches table
| Month | Briford Trailers | Kea Trailers | Tuff Trailers | Trayla | Prescott Trailers | Hosking Trailers |
|---|---|---|---|---|---|---|
| Oct 2025 | 24.2% | 21.4% | 18.8% | 14.1% | 12.6% | 8.8% |
| Nov 2025 | 25.1% | 21.6% | 19% | 12.7% | 12.7% | 8.9% |
| Dec 2025 | 24.2% | 24.2% | 17.4% | 10.4% | 14.3% | 9.7% |
| Jan 2026 | 23.7% | 20.4% | 18% | 13.3% | 14.7% | 10% |
| Feb 2026 | 23.3% | 23.3% | 16.7% | 13.7% | 13.7% | 9.3% |
| Mar 2026 | 22.4% | 22% | 15.8% | 16.7% | 15.8% | 7.3% |
| Apr 2026 | 25% | 22% | 18% | 16.3% | 12% | 6.8% |
| May 2026 | 23.8% | 21.2% | 17.3% | 15.6% | 14.2% | 7.9% |
| Jun 2026 | 22.8% | 19.6% | 19.6% | 14.5% | 16.1% | 7.4% |
| Jul 2026 | 23.3% | 20.1% | 20.1% | 16.7% | 13.5% | 6.2% |
| Aug 2026 | 24.7% | 21.5% | 17.6% | 15.2% | 14.4% | 6.6% |
| Sep 2026 | 22.4% | 19.7% | 19.7% | 16.1% | 13.1% | 9% |
How has the Trayla and Tuff Trailers comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Trayla took it in March 2026, Tuff Trailers took it in April 2026.
- Across the 12 months ending September 2026, Trayla’s share of searches among trailer brands in New Zealand moved from 14.1% to 16.1%, and its estimated monthly branded searches moved from 660 to 590.
- Across the 12 months ending September 2026, Tuff Trailers’ share of searches among trailer brands in New Zealand moved from 18.8% to 19.7%, and its estimated monthly branded searches moved from 880 to 720.
How did search popularity change for New Zealand trailer brands in September 2026?
2 changes
In September 2026, Tuff Trailers gained share of searches among trailer brands in New Zealand, from 17.6% to 19.7%.
In September 2026, Trayla gained share of searches among trailer brands in New Zealand, from 15.2% to 16.1%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Trayla’s and Tuff Trailers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Trayla
2 branded search terms
- trayla
- trayla trailer
Tuff Trailers
1 branded search term
- tuff trailers
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