John Deere vs Kubota:Which is more popular?
In September 2026, John Deere had more branded searches than Kubota among tractor brands in New Zealand. John Deere had about 4,420 branded searches, while Kubota had 2,130. John Deere made up 33.6% of all tractor brand searches we track, and Kubota accounted for 16.2%. When we asked ChatGPT and Google AI Overviews about tractor brands, John Deere and Kubota each appeared in four of the five answers. John Deere was mentioned before Kubota in three out of four answers that named either.
Who do people search for more?
John Deere, about 2 searches for every 1 for Kubota
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
John Deere, named ahead of Kubota in 3 of 4 answers
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Top tractor brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, John Deere and Kubota were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. John Deere was listed before Kubota in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Massey Ferguson1st- John Deere2nd
New Holland3rd
Kubota4th
Fendt5th
Case IH6th
CLAAS–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Massey Ferguson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- John Deere4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kubota4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- New Holland4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fendt4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Case IH2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- CLAAS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tractor brands
5 answers
Asked ChatGPT
“Which tractor brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best tractor brands in New Zealand?”
Asked ChatGPT
“What's the best tractor brand in New Zealand for a mixed farm?”
Searched Google, AI Overview
“tractor brands nz”
Searched Google, AI Overview
“tractor for sale nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is John Deere or Kubota more popular in search?
This chart shows how often people search Google for John Deere and Kubota by name. Each line represents a brand's share of searches for all seven tractor brands we track, month by month, from searches in New Zealand.
Share of searches by month for John Deere, Kubota. The figures are in the table below the chart.
View monthly share of searches table
| Month | John Deere | Massey Ferguson | Kubota | New Holland | CLAAS | Fendt | Case IH |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.6% | 22.9% | 13.5% | 7.4% | 8.1% | 5.5% | 5.1% |
| Nov 2025 | 35.3% | 23.4% | 15.6% | 7.1% | 7.7% | 6.6% | 4.3% |
| Dec 2025 | 40.3% | 22.6% | 15.2% | 5.7% | 6.8% | 5% | 4.3% |
| Jan 2026 | 35.2% | 25.2% | 16% | 6.9% | 7.4% | 4.7% | 4.6% |
| Feb 2026 | 33.1% | 22.5% | 17.7% | 7.4% | 8.3% | 5.9% | 5% |
| Mar 2026 | 32.6% | 21.8% | 21.4% | 6.7% | 7.6% | 5.9% | 4.1% |
| Apr 2026 | 34.6% | 24.3% | 18.9% | 6.3% | 6.5% | 5% | 4.4% |
| May 2026 | 35.3% | 22.9% | 17.7% | 7.4% | 7.1% | 4.4% | 5.1% |
| Jun 2026 | 32.2% | 20.3% | 18.9% | 9% | 6.6% | 7.3% | 5.7% |
| Jul 2026 | 34.7% | 22.2% | 15% | 9.6% | 6.7% | 6.4% | 5.4% |
| Aug 2026 | 36.3% | 21.5% | 15.8% | 10.2% | 7% | 4.5% | 4.7% |
| Sep 2026 | 33.6% | 24.5% | 16.2% | 8.4% | 6.9% | 6.1% | 4.3% |
How has the John Deere and Kubota comparison changed over the last 12 months?
3 findings
- John Deere was ahead of Kubota in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, John Deere’s share of searches among tractor brands in New Zealand moved from 37.6% to 33.6%, and its estimated monthly branded searches moved from 5.3K to 4.4K.
- Across the 12 months ending September 2026, Kubota’s share of searches among tractor brands in New Zealand moved from 13.5% to 16.2%, and its estimated monthly branded searches moved from 1.9K to 2.1K.
How did search popularity change for New Zealand tractor brands in September 2026?
2 changes
In September 2026, John Deere lost share of searches among tractor brands in New Zealand, from 36.3% to 33.6%.
Estimated monthly branded searches for Kubota in New Zealand rose 11.5% over 12 measured months, from 1.9K to 2.1K in September 2026.
How are branded searches counted?
15 search terms
Brandwave collects information about searches that people make online using John Deere’s and Kubota’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
John Deere
8 branded search terms
- brandt john deere
- john deere
- john deere caps
- john deere excavators
- john deere gator
- john deere tractor
- johndeere
- johndeere tractor
Kubota
7 branded search terms
- kubota
- kubota digger
- kubota farm machinery
- kubota rtv
- kubota skid steer
- kubota tractor
- kubota zero turn
Other head-to-heads among tractor brands
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