Brandwave

How popular isCLAAS?

In September 2026, people searched for CLAAS by name about 910 times in New Zealand, a 20.2% decrease from the previous year. These searches made up 6.9% of all New Zealand tractor brand searches, placing CLAAS fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about tractor brands, CLAAS did not appear in any of the answers.

Search and AI answers in September 2026

CLAAS is the fifth most searched of 7 competitors and not listed in any AI answer.

  1. John DeereShare of searches 33.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. Massey FergusonShare of searches 24.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. KubotaShare of searches 16.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  4. New HollandShare of searches 8.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. CLAASShare of searches 6.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top tractor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CLAAS did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Massey Ferguson1st
  2. John Deere2nd
  3. New Holland3rd
  4. Kubota4th
  5. Fendt5th
  6. Case IH6th
  7. CLAAS–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Massey Ferguson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • John Deere4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kubota4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • New Holland4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fendt4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Case IH2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CLAAS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tractor brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which tractor brands compete with CLAAS?

CLAAS against tractor brands in New Zealand, by month

Share of searches by month for John Deere, Massey Ferguson, Kubota, New Holland, CLAAS, Fendt, Case IH. The figures are in the table below the chart.

View monthly share of searches table
MonthJohn DeereMassey FergusonKubotaNew HollandCLAASFendtCase IH
Oct 202537.6%22.9%13.5%7.4%8.1%5.5%5.1%
Nov 202535.3%23.4%15.6%7.1%7.7%6.6%4.3%
Dec 202540.3%22.6%15.2%5.7%6.8%5%4.3%
Jan 202635.2%25.2%16%6.9%7.4%4.7%4.6%
Feb 202633.1%22.5%17.7%7.4%8.3%5.9%5%
Mar 202632.6%21.8%21.4%6.7%7.6%5.9%4.1%
Apr 202634.6%24.3%18.9%6.3%6.5%5%4.4%
May 202635.3%22.9%17.7%7.4%7.1%4.4%5.1%
Jun 202632.2%20.3%18.9%9%6.6%7.3%5.7%
Jul 202634.7%22.2%15%9.6%6.7%6.4%5.4%
Aug 202636.3%21.5%15.8%10.2%7%4.5%4.7%
Sep 202633.6%24.5%16.2%8.4%6.9%6.1%4.3%

  1. 1.John Deere

    33.6%

    Held 1st. 4.4K estimated branded searches, -5.4% vs prior month. Share -2.7 points.

  2. 2.Massey Ferguson

    24.5%

    Held 2nd. 3.2K estimated branded searches, +16.2% vs prior month. Share +2.9 points.

  3. 3.Kubota

    16.2%

    Held 3rd. 2.1K estimated branded searches, +4.9% vs prior month. Share +0.4 points.

  4. 4.New Holland

    8.4%

    Held 4th. 1.1K estimated branded searches, -15.3% vs prior month. Share -1.7 points.

  5. 5.CLAAS

    6.9%

    Held 5th. 910 estimated branded searches, +1.1% vs prior month. Share -0.1 points.

  6. 6.Fendt

    6.1%

    Moved from 7th to 6th. 800 estimated branded searches, +37.9% vs prior month. Share +1.6 points.

  7. 7.Case IH

    4.3%

    Moved from 6th to 7th. 570 estimated branded searches, -6.6% vs prior month. Share -0.4 points.

Compare popularity between CLAAS and its closest rivals

Every comparison with CLAAS

6 comparisons

How has branded search demand for CLAAS changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for CLAAS in New Zealand fell from 1.1K to 910.
  • Across the 12 months ending September 2026, CLAAS’s share of searches among tractor brands in New Zealand decreased from 8.1% to 6.9%.
  • Across the 12 months ending September 2026, CLAAS’s share of searches among tractor brands in New Zealand peaked at 8.3% in February 2026 and was lowest at 6.5% in April 2026.
  • Across the 12 months ending September 2026, CLAAS fell from 4th to 5th among tractor brands in New Zealand.

How did search popularity change for New Zealand tractor brands in September 2026?

6 changes

  1. In September 2026, Fendt overtook Case IH to rank 6th among tractor brands in New Zealand, with 6.1% of the searches.

  2. In September 2026, Massey Ferguson gained share of searches among tractor brands in New Zealand, from 21.5% to 24.5%.

  3. In September 2026, John Deere lost share of searches among tractor brands in New Zealand, from 36.3% to 33.6%.

  4. In September 2026, New Holland lost share of searches among tractor brands in New Zealand, from 10.2% to 8.4%.

  5. Case IH’s share of searches among tractor brands in New Zealand has lost ground for 3 months in a row, from 5.7% to 4.3% in September 2026.

  6. Estimated monthly branded searches for Kubota in New Zealand rose 11.5% over 12 measured months, from 1.9K to 2.1K in September 2026.

How are CLAAS’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using CLAAS’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • claas
  • claas combine harvester
  • claas farm machinery
  • claas harvester
  • claas tractor
  • claas xerion

Do you work for CLAAS? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does CLAAS compete?

CLAAS is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Tractor brands5th of 76.9%Shown above
Farm equipment brands4th of 68.6%Show ranking
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