CLAAS vs Fendt:Which is more popular by branded search in New Zealand?
In August 2026, CLAAS had more branded searches than Fendt among tractor brands in New Zealand. CLAAS was estimated to have 1K branded searches compared to Fendt’s 830, and held a 6.3% Share of Search versus Fendt’s 5.2%.
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Which is more popular in search, CLAAS or Fendt?
Compare the tractor and farm machinery brands New Zealand farmers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for CLAAS, Fendt. The figures are in the table below the chart.
View monthly share of search table
| Month | John Deere | Kubota | Massey Ferguson | CLAAS | Fendt | Case IH | New Holland |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.7% | 20.6% | 19.7% | 6.5% | 5.6% | 4.2% | 1.7% |
| Nov 2025 | 39.6% | 21.5% | 20.6% | 6.3% | 6.6% | 3.6% | 1.7% |
| Dec 2025 | 42.5% | 21.1% | 20.3% | 5.6% | 5.2% | 3.7% | 1.6% |
| Jan 2026 | 37.3% | 23.4% | 22.8% | 6.2% | 4.8% | 3.8% | 1.6% |
| Feb 2026 | 38.6% | 22.7% | 19.7% | 7% | 5.7% | 4.1% | 2.2% |
| Mar 2026 | 38.1% | 25.5% | 19% | 6.4% | 5.6% | 3.4% | 2% |
| Apr 2026 | 38.4% | 23.5% | 21.7% | 5.5% | 5.2% | 3.7% | 2% |
| May 2026 | 38.5% | 23.5% | 20.6% | 5.9% | 5% | 4.2% | 2.3% |
| Jun 2026 | 35.1% | 24.7% | 18.9% | 5.8% | 7.4% | 5% | 3.2% |
| Jul 2026 | 38% | 20.7% | 21% | 5.9% | 6.6% | 4.5% | 3.3% |
| Aug 2026 | 38.4% | 21.6% | 20.6% | 6.3% | 5.2% | 4.2% | 3.7% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the CLAAS and Fendt comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Fendt took it in November 2025, CLAAS took it in December 2025, Fendt took it in June 2026, CLAAS took it in August 2026.
- Across the 11 months ending August 2026, CLAAS’s estimated Share of Search among tractor brands in New Zealand moved from 6.5% to 6.3%, and its estimated monthly branded searches moved from 1.3K to 1K.
- Across the 11 months ending August 2026, Fendt’s estimated Share of Search among tractor brands in New Zealand moved from 5.6% to 5.2%, and its estimated monthly branded searches moved from 1.1K to 830.
How did search popularity change for New Zealand tractor brands in August 2026?
2 changes
In August 2026, Fendt lost estimated Share of Search among tractor brands in New Zealand, from 6.6% to 5.2%.
In August 2026, CLAAS rose from 5th to 4th among tractor brands in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using CLAAS’s and Fendt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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