Case IH vs CLAAS:Which is more popular by branded search in New Zealand?
In August 2026, CLAAS had more branded searches than Case IH among tractor brands in New Zealand. CLAAS was estimated to have 1K branded searches compared to Case IH’s 680, and held a 6.3% Share of Search versus Case IH’s 4.2%.
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Which is more popular in search, Case IH or CLAAS?
Compare the tractor and farm machinery brands New Zealand farmers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for CLAAS, Case IH. The figures are in the table below the chart.
View monthly share of search table
| Month | John Deere | Kubota | Massey Ferguson | CLAAS | Fendt | Case IH | New Holland |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.7% | 20.6% | 19.7% | 6.5% | 5.6% | 4.2% | 1.7% |
| Nov 2025 | 39.6% | 21.5% | 20.6% | 6.3% | 6.6% | 3.6% | 1.7% |
| Dec 2025 | 42.5% | 21.1% | 20.3% | 5.6% | 5.2% | 3.7% | 1.6% |
| Jan 2026 | 37.3% | 23.4% | 22.8% | 6.2% | 4.8% | 3.8% | 1.6% |
| Feb 2026 | 38.6% | 22.7% | 19.7% | 7% | 5.7% | 4.1% | 2.2% |
| Mar 2026 | 38.1% | 25.5% | 19% | 6.4% | 5.6% | 3.4% | 2% |
| Apr 2026 | 38.4% | 23.5% | 21.7% | 5.5% | 5.2% | 3.7% | 2% |
| May 2026 | 38.5% | 23.5% | 20.6% | 5.9% | 5% | 4.2% | 2.3% |
| Jun 2026 | 35.1% | 24.7% | 18.9% | 5.8% | 7.4% | 5% | 3.2% |
| Jul 2026 | 38% | 20.7% | 21% | 5.9% | 6.6% | 4.5% | 3.3% |
| Aug 2026 | 38.4% | 21.6% | 20.6% | 6.3% | 5.2% | 4.2% | 3.7% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Case IH and CLAAS comparison changed over the last 12 months?
3 findings
- CLAAS was ahead of Case IH in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Case IH’s estimated Share of Search among tractor brands in New Zealand held steady at 4.2%, and its estimated monthly branded searches moved from 800 to 680.
- Across the 11 months ending August 2026, CLAAS’s estimated Share of Search among tractor brands in New Zealand moved from 6.5% to 6.3%, and its estimated monthly branded searches moved from 1.3K to 1K.
How did search popularity change for New Zealand tractor brands in August 2026?
2 changes
In August 2026, CLAAS rose from 5th to 4th among tractor brands in New Zealand.
Estimated monthly branded searches for Case IH in New Zealand fell 15% over 11 measured months, from 800 to 680 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Case IH’s and CLAAS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Case IH
11 branded search terms
- case ih combine
- case ih farm machinery
- case ih near me
- case ih nz
- case ih online
- case ih tractor
- case tractor
- caseih
- caseih com
- caseih nz
- caseih tractor
CLAAS
10 branded search terms
- claas
- claas combine harvester
- claas farm machinery
- claas harvester
- claas near me
- claas new zealand
- claas nz
- claas online
- claas tractor
- claas xerion
Put your own brand in this comparison
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