Brandwave

CLAAS vs John Deere:Which is more popular?

In September 2026, John Deere had more branded searches than CLAAS among tractor brands in New Zealand. John Deere had about 4,420 branded searches, while CLAAS had 910. John Deere made up 33.6% of all tractor brand searches we track, and CLAAS accounted for 6.9%. When we asked ChatGPT and Google AI Overviews about tractor brands, John Deere appeared in four of the five answers and CLAAS in none.

Among tractor brands in New Zealand in September 2026

Who do people search for more?

John Deere, about 5 searches for every 1 for CLAAS

John Deere 4.4K searchesCLAAS 910 searches

Who does AI mention more?

John Deere, mentioned in 4 of 5 answers, CLAAS in 0

John Deere in 4 of 5CLAAS in 0 of 5

Who does AI recommend more?

John Deere, the only one of the two named

John Deere first in 4CLAAS never named

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Top tractor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, John Deere was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. CLAAS did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Massey Ferguson1st
  2. John Deere2nd
  3. New Holland3rd
  4. Kubota4th
  5. Fendt5th
  6. Case IH6th
  7. CLAAS–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Massey Ferguson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • John Deere4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kubota4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • New Holland4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fendt4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Case IH2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CLAAS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tractor brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is CLAAS or John Deere more popular in search?

This chart shows how often people search Google for CLAAS and John Deere by name. Each line represents a brand's share of searches for all seven tractor brands we track, month by month, from searches in New Zealand.

CLAAS and John Deere among tractor brands in New Zealand, by month

Share of searches by month for John Deere, CLAAS. The figures are in the table below the chart.

View monthly share of searches table
MonthJohn DeereMassey FergusonKubotaNew HollandCLAASFendtCase IH
Oct 202537.6%22.9%13.5%7.4%8.1%5.5%5.1%
Nov 202535.3%23.4%15.6%7.1%7.7%6.6%4.3%
Dec 202540.3%22.6%15.2%5.7%6.8%5%4.3%
Jan 202635.2%25.2%16%6.9%7.4%4.7%4.6%
Feb 202633.1%22.5%17.7%7.4%8.3%5.9%5%
Mar 202632.6%21.8%21.4%6.7%7.6%5.9%4.1%
Apr 202634.6%24.3%18.9%6.3%6.5%5%4.4%
May 202635.3%22.9%17.7%7.4%7.1%4.4%5.1%
Jun 202632.2%20.3%18.9%9%6.6%7.3%5.7%
Jul 202634.7%22.2%15%9.6%6.7%6.4%5.4%
Aug 202636.3%21.5%15.8%10.2%7%4.5%4.7%
Sep 202633.6%24.5%16.2%8.4%6.9%6.1%4.3%

How has the CLAAS and John Deere comparison changed over the last 12 months?

3 findings
  • John Deere was ahead of CLAAS in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, CLAAS’s share of searches among tractor brands in New Zealand moved from 8.1% to 6.9%, and its estimated monthly branded searches moved from 1.1K to 910.
  • Across the 12 months ending September 2026, John Deere’s share of searches among tractor brands in New Zealand moved from 37.6% to 33.6%, and its estimated monthly branded searches moved from 5.3K to 4.4K.

How did search popularity change for New Zealand tractor brands in September 2026?

2 changes

  1. In September 2026, John Deere lost share of searches among tractor brands in New Zealand, from 36.3% to 33.6%.

  2. Estimated monthly branded searches for CLAAS in New Zealand fell 20.2% over 12 measured months, from 1.1K to 910 in September 2026.

How are branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using CLAAS’s and John Deere’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CLAAS

6 branded search terms

  • claas
  • claas combine harvester
  • claas farm machinery
  • claas harvester
  • claas tractor
  • claas xerion

John Deere

8 branded search terms

  • brandt john deere
  • john deere
  • john deere caps
  • john deere excavators
  • john deere gator
  • john deere tractor
  • johndeere
  • johndeere tractor

How the Brand Demand Index is measured

Other head-to-heads among tractor brands

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