Massey Ferguson vs New Holland:Which is more popular?
In September 2026, Massey Ferguson had more branded searches than New Holland among tractor brands in New Zealand. Massey Ferguson had about 3,220 branded searches, while New Holland had 1,110. Massey Ferguson made up 24.5% of all tractor brand searches we track, and New Holland accounted for 8.4%. When we asked ChatGPT and Google AI Overviews about tractor brands, Massey Ferguson appeared in all five answers and New Holland in four. Massey Ferguson was mentioned before New Holland in four out of five answers.
Who do people search for more?
Massey Ferguson, about 3 searches for every 1 for New Holland
Who does AI mention more?
Massey Ferguson, mentioned in every answer we collected
Who does AI recommend more?
Massey Ferguson, named ahead of New Holland in 4 of 5 answers
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Top tractor brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Massey Ferguson appeared in all five answers. New Holland was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Massey Ferguson was listed before New Holland in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Massey Ferguson1st
John Deere2nd
New Holland3rd
Kubota4th
Fendt5th
Case IH6th
CLAAS–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Massey Ferguson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- John Deere4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kubota4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- New Holland4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fendt4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Case IH2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- CLAAS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tractor brands
5 answers
Asked ChatGPT
“Which tractor brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best tractor brands in New Zealand?”
Asked ChatGPT
“What's the best tractor brand in New Zealand for a mixed farm?”
Searched Google, AI Overview
“tractor brands nz”
Searched Google, AI Overview
“tractor for sale nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Massey Ferguson or New Holland more popular in search?
This chart shows how often people search Google for Massey Ferguson and New Holland by name. Each line represents a brand's share of searches for all seven tractor brands we track, month by month, from searches in New Zealand.
Share of searches by month for Massey Ferguson, New Holland. The figures are in the table below the chart.
View monthly share of searches table
| Month | John Deere | Massey Ferguson | Kubota | New Holland | CLAAS | Fendt | Case IH |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.6% | 22.9% | 13.5% | 7.4% | 8.1% | 5.5% | 5.1% |
| Nov 2025 | 35.3% | 23.4% | 15.6% | 7.1% | 7.7% | 6.6% | 4.3% |
| Dec 2025 | 40.3% | 22.6% | 15.2% | 5.7% | 6.8% | 5% | 4.3% |
| Jan 2026 | 35.2% | 25.2% | 16% | 6.9% | 7.4% | 4.7% | 4.6% |
| Feb 2026 | 33.1% | 22.5% | 17.7% | 7.4% | 8.3% | 5.9% | 5% |
| Mar 2026 | 32.6% | 21.8% | 21.4% | 6.7% | 7.6% | 5.9% | 4.1% |
| Apr 2026 | 34.6% | 24.3% | 18.9% | 6.3% | 6.5% | 5% | 4.4% |
| May 2026 | 35.3% | 22.9% | 17.7% | 7.4% | 7.1% | 4.4% | 5.1% |
| Jun 2026 | 32.2% | 20.3% | 18.9% | 9% | 6.6% | 7.3% | 5.7% |
| Jul 2026 | 34.7% | 22.2% | 15% | 9.6% | 6.7% | 6.4% | 5.4% |
| Aug 2026 | 36.3% | 21.5% | 15.8% | 10.2% | 7% | 4.5% | 4.7% |
| Sep 2026 | 33.6% | 24.5% | 16.2% | 8.4% | 6.9% | 6.1% | 4.3% |
How has the Massey Ferguson and New Holland comparison changed over the last 12 months?
3 findings
- Massey Ferguson was ahead of New Holland in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Massey Ferguson’s share of searches among tractor brands in New Zealand moved from 22.9% to 24.5%, and its estimated monthly branded searches held steady at 3.2K.
- Across the 12 months ending September 2026, New Holland’s share of searches among tractor brands in New Zealand moved from 7.4% to 8.4%, and its estimated monthly branded searches moved from 1K to 1.1K.
How did search popularity change for New Zealand tractor brands in September 2026?
2 changes
In September 2026, Massey Ferguson gained share of searches among tractor brands in New Zealand, from 21.5% to 24.5%.
In September 2026, New Holland lost share of searches among tractor brands in New Zealand, from 10.2% to 8.4%.
How are branded searches counted?
16 search terms
Brandwave collects information about searches that people make online using Massey Ferguson’s and New Holland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Massey Ferguson
14 branded search terms
- 5465 massey ferguson
- 7614 massey ferguson
- massey ferguson
- massey ferguson 135
- massey ferguson 165
- massey ferguson 188
- massey ferguson 28
- massey ferguson 35
- massey ferguson 390
- massey ferguson 65
- massey ferguson 7615
- massey ferguson tractor
- masseyferguson
- masseyferguson tractor
New Holland
2 branded search terms
- new holland
- new holland tractor
Other head-to-heads among tractor brands
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