Tauranga electrical contractors in New Zealand:Which brands are most popular in search?
In August 2026, Guild & Spence was the most searched among tauranga electrical contractors in New Zealand, with an estimated 650 branded searches and 47.1% estimated Share of Search within this set.
Guild & Spence47.1%
Hiko Electrical36.2%
K&M Electrical15.2%
AD Electrical1.4%
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Share of SearchLeaderboard
Compare Tauranga electrical contractors using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Guild & Spence, Hiko Electrical, K&M Electrical. The figures are in the table below the chart.
View monthly share of search table
| Month | Guild & Spence | Hiko Electrical | K&M Electrical | AD Electrical |
|---|---|---|---|---|
| Oct 2025 | 42.7% | 38.8% | 15.5% | 2.9% |
| Nov 2025 | 44.3% | 40.2% | 13.1% | 2.5% |
| Dec 2025 | 53.5% | 32.7% | 11.9% | 2% |
| Jan 2026 | 45.8% | 33.9% | 17.8% | 2.5% |
| Feb 2026 | 54.4% | 26.4% | 16% | 3.2% |
| Mar 2026 | 51.1% | 31.6% | 15.8% | 1.5% |
| Apr 2026 | 46.7% | 29.3% | 22% | 2% |
| May 2026 | 51.1% | 31.6% | 15.8% | 1.5% |
| Jun 2026 | 48.9% | 30.9% | 17.3% | 2.9% |
| Jul 2026 | 50.9% | 27.3% | 20.5% | 1.2% |
| Aug 2026 | 47.1% | 36.2% | 15.2% | 1.4% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.1% | 650 | -20.7% | -3.8 points | |
| 2, held 2nd | 36.2% | 500 | +13.6% | +8.9 points | |
| 3, held 3rd | 15.2% | 210 | -36.4% | -5.3 points | |
| 4, held 4th | 1.4% | 20 | 0% | +0.2 points |
47.1%
held 1st · 650 estimated branded searches · -20.7% vs prior month · -3.8 points
36.2%
held 2nd · 500 estimated branded searches · +13.6% vs prior month · +8.9 points
15.2%
held 3rd · 210 estimated branded searches · -36.4% vs prior month · -5.3 points
1.4%
held 4th · 20 estimated branded searches · 0% vs prior month · +0.2 points
Compare search popularity between leading brands
Which brand is most popular in search among tauranga electrical contractors in New Zealand?
4 brands
In August 2026, Guild & Spence was the most searched among tauranga electrical contractors in New Zealand, with an estimated 650 branded searches and 47.1% estimated Share of Search within this set. Hiko Electrical is in 2nd place, 10.9 percentage points behind at 36.2% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Guild & Spence | 42.7% → 47.1% | 54.4%Feb 2026 | 42.7%Oct 2025 | 1st |
| Hiko Electrical | 38.8% → 36.2% | 40.2%Nov 2025 | 26.4%Feb 2026 | 2nd |
| K&M Electrical | 15.5% → 15.2% | 22%Apr 2026 | 11.9%Dec 2025 | 3rd |
| AD Electrical | 2.9% → 1.4% | 3.2%Feb 2026 | 1.2%Jul 2026 | 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, Guild & Spence’s estimated Share of Search among tauranga electrical contractors in New Zealand increased from 42.7% to 47.1%.
- Across the 11 months ending August 2026, Hiko Electrical’s estimated Share of Search among tauranga electrical contractors in New Zealand decreased from 38.8% to 36.2%.
- Across the 11 months ending August 2026, AD Electrical’s estimated Share of Search among tauranga electrical contractors in New Zealand decreased from 2.9% to 1.4%.
- Across the 11 months ending August 2026, Guild & Spence’s estimated Share of Search among tauranga electrical contractors in New Zealand peaked at 54.4% in February 2026 and was lowest at 42.7% in October 2025.
- Across the 11 months ending August 2026, Hiko Electrical’s estimated Share of Search among tauranga electrical contractors in New Zealand peaked at 40.2% in November 2025 and was lowest at 26.4% in February 2026.
- Across the 11 months ending August 2026, K&M Electrical’s estimated Share of Search among tauranga electrical contractors in New Zealand peaked at 22% in April 2026 and was lowest at 11.9% in December 2025.
- Across the 11 months ending August 2026, AD Electrical’s estimated Share of Search among tauranga electrical contractors in New Zealand peaked at 3.2% in February 2026 and was lowest at 1.2% in July 2026.
- Across the 11 months ending August 2026, K&M Electrical held steady: its estimated Share of Search among tauranga electrical contractors in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand tauranga electrical contractors in August 2026?
4 changes
In August 2026, Hiko Electrical gained estimated Share of Search among tauranga electrical contractors in New Zealand, from 27.3% to 36.2%.
In August 2026, K&M Electrical lost estimated Share of Search among tauranga electrical contractors in New Zealand, from 20.5% to 15.2%.
In August 2026, Guild & Spence lost estimated Share of Search among tauranga electrical contractors in New Zealand, from 50.9% to 47.1%.
Estimated monthly branded searches for AD Electrical in New Zealand fell 33.3% over 11 measured months, from 30 to 20 in August 2026.
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