Tauranga accounting firms in New Zealand:Which brands are most popular in search?
In August 2026, SBA was the most searched among tauranga accounting firms in New Zealand, with an estimated 2.7K branded searches and 82.4% estimated Share of Search within this set.
SBA82.4%
Ingham Mora11.9%
PKF Tauranga5.2%
Elevation Accountants0.61%
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Share of SearchLeaderboard
Compare Tauranga accounting firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for SBA, Ingham Mora, PKF Tauranga. The figures are in the table below the chart.
View monthly share of search table
| Month | SBA | Ingham Mora | PKF Tauranga | Elevation Accountants |
|---|---|---|---|---|
| Oct 2025 | 82.9% | 11.8% | 4.6% | 0.66% |
| Nov 2025 | 81.8% | 11.3% | 6.2% | 0.73% |
| Dec 2025 | 81.2% | 13.1% | 5.2% | 0.47% |
| Jan 2026 | 84.8% | 10.7% | 3.8% | 0.69% |
| Feb 2026 | 83.4% | 10.3% | 5.6% | 0.66% |
| Mar 2026 | 80.5% | 14.3% | 4.4% | 0.78% |
| Apr 2026 | 82.1% | 13.1% | 4% | 0.85% |
| May 2026 | 82.3% | 13.4% | 3.4% | 0.91% |
| Jun 2026 | 83.3% | 11.2% | 4.4% | 1% |
| Jul 2026 | 82.1% | 12.3% | 4.7% | 1% |
| Aug 2026 | 82.4% | 11.9% | 5.2% | 0.61% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 82.4% | 2.7K | +9.7% | +0.3 points | |
| 2, held 2nd | 11.9% | 390 | +5.4% | -0.4 points | |
| 3, held 3rd | 5.2% | 170 | +21.4% | +0.5 points | |
| 4, held 4th | 0.61% | 20 | -33.3% | -0.4 points |
1.
SBA82.4%
held 1st · 2.7K estimated branded searches · +9.7% vs prior month · +0.3 points
11.9%
held 2nd · 390 estimated branded searches · +5.4% vs prior month · -0.4 points
5.2%
held 3rd · 170 estimated branded searches · +21.4% vs prior month · +0.5 points
0.61%
held 4th · 20 estimated branded searches · -33.3% vs prior month · -0.4 points
Compare search popularity between leading brands
Which brand is most popular in search among tauranga accounting firms in New Zealand?
4 brands
In August 2026, SBA was the most searched among tauranga accounting firms in New Zealand, with an estimated 2.7K branded searches and 82.4% estimated Share of Search within this set. Ingham Mora is in 2nd place, 70.5 percentage points behind at 11.9% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| SBA | 82.9% → 82.4% | 84.8%Jan 2026 | 80.5%Mar 2026 | 1st |
| Ingham Mora | 11.8% → 11.9% | 14.3%Mar 2026 | 10.3%Feb 2026 | 2nd |
| PKF Tauranga | 4.6% → 5.2% | 6.2%Nov 2025 | 3.4%May 2026 | 3rd |
| Elevation Accountants | 0.66% → 0.61% | 1%Jun 2026 | 0.47%Dec 2025 | 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, SBA’s estimated Share of Search among tauranga accounting firms in New Zealand decreased from 82.9% to 82.4%.
- Across the 11 months ending August 2026, PKF Tauranga’s estimated Share of Search among tauranga accounting firms in New Zealand increased from 4.6% to 5.2%.
- Across the 11 months ending August 2026, SBA’s estimated Share of Search among tauranga accounting firms in New Zealand peaked at 84.8% in January 2026 and was lowest at 80.5% in March 2026.
- Across the 11 months ending August 2026, Ingham Mora’s estimated Share of Search among tauranga accounting firms in New Zealand peaked at 14.3% in March 2026 and was lowest at 10.3% in February 2026.
- Across the 11 months ending August 2026, PKF Tauranga’s estimated Share of Search among tauranga accounting firms in New Zealand peaked at 6.2% in November 2025 and was lowest at 3.4% in May 2026.
- Across the 11 months ending August 2026, Ingham Mora and Elevation Accountants held steady: their estimated Share of Search among tauranga accounting firms in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand tauranga accounting firms in August 2026?
1 change
In August 2026, PKF Tauranga gained estimated Share of Search among tauranga accounting firms in New Zealand, from 4.7% to 5.2%.
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