Brandwave

Taupo accounting firms in New Zealand:Which brands are most popular in search?

DPA and Strettons share the highest estimated Share of Search among taupo accounting firms in New Zealand, at 34.4% in August 2026.

Share of Search, August 2026
  1. DPA34.4%
  2. Strettons34.4%
  3. BFA25%
  4. The Accounting Store5.2%
  5. Accounting Business Consultants1%

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Share of SearchLeaderboard

Compare Taupo accounting firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among taupo accounting firms in New Zealand, by month

Share of Search by month for DPA, Strettons, BFA, The Accounting Store. The figures are in the table below the chart.

View monthly share of search table
MonthDPAStrettonsBFAThe Accounting StoreAccounting Business Consultants
Oct 202540.6%34.4%19.8%4.2%1%
Nov 202538.8%31.9%24.1%4.3%0.86%
Dec 202536.1%36.1%22.9%3.6%1.2%
Jan 202632.6%38.4%25.6%3.5%0%
Feb 202637.6%36.6%21.8%3%0.99%
Mar 202633%34.9%26.4%4.7%0.94%
Apr 202636.1%38.1%22.7%2.1%1%
May 202632.4%37%26.9%2.8%0.93%
Jun 202636.6%32.5%26.8%3.3%0.81%
Jul 202638.2%32.4%23.5%4.9%0.98%
Aug 202634.4%34.4%25%5.2%1%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.DPA

    34.4%

    held 1st · 330 estimated branded searches · -15.4% vs prior month · -3.9 points

  2. 2.Strettons

    34.4%

    held 2nd · 330 estimated branded searches · 0% vs prior month · +2 points

  3. 3.BFA

    25%

    held 3rd · 240 estimated branded searches · 0% vs prior month · +1.5 points

  4. 4.The Accounting Store

    5.2%

    held 4th · 50 estimated branded searches · 0% vs prior month · +0.3 points

  5. 5.Accounting Business Consultants

    1%

    held 5th · 10 estimated branded searches · 0% vs prior month · +0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among taupo accounting firms in New Zealand?

DPA and Strettons share the highest estimated Share of Search among taupo accounting firms in New Zealand, at 34.4% in August 2026.

New Zealand taupo accounting firms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
DPA40.6% → 34.4%40.6%Oct 202532.4%May 20261st
Strettons34.4%38.4%Jan 202631.9%Nov 20252nd
BFA19.8% → 25%26.9%May 202619.8%Oct 20253rd
The Accounting Store4.2% → 5.2%5.2%Aug 20262.1%Apr 20264th
Accounting Business Consultants1%1.2%Dec 20250%Jan 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, DPA’s estimated Share of Search among taupo accounting firms in New Zealand decreased from 40.6% to 34.4%.
  • Across the 11 months ending August 2026, BFA’s estimated Share of Search among taupo accounting firms in New Zealand increased from 19.8% to 25%.
  • Across the 11 months ending August 2026, The Accounting Store’s estimated Share of Search among taupo accounting firms in New Zealand increased from 4.2% to 5.2%.
  • Across the 11 months ending August 2026, DPA’s estimated Share of Search among taupo accounting firms in New Zealand peaked at 40.6% in October 2025 and was lowest at 32.4% in May 2026.
  • Across the 11 months ending August 2026, Strettons’ estimated Share of Search among taupo accounting firms in New Zealand peaked at 38.4% in January 2026 and was lowest at 31.9% in November 2025.
  • Across the 11 months ending August 2026, BFA’s estimated Share of Search among taupo accounting firms in New Zealand peaked at 26.9% in May 2026 and was lowest at 19.8% in October 2025.
  • Across the 11 months ending August 2026, The Accounting Store’s estimated Share of Search among taupo accounting firms in New Zealand peaked at 5.2% in August 2026 and was lowest at 2.1% in April 2026.
  • Across the 11 months ending August 2026, Accounting Business Consultants’ estimated Share of Search among taupo accounting firms in New Zealand peaked at 1.2% in December 2025 and was lowest at 0% in January 2026.
  • Across the 11 months ending August 2026, Strettons and Accounting Business Consultants held steady: their estimated Share of Search among taupo accounting firms in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand taupo accounting firms in August 2026?

  1. In August 2026, Strettons gained estimated Share of Search among taupo accounting firms in New Zealand, from 32.4% to 34.4%.

  2. In August 2026, BFA gained estimated Share of Search among taupo accounting firms in New Zealand, from 23.5% to 25%.

  3. In August 2026, DPA lost estimated Share of Search among taupo accounting firms in New Zealand, from 38.2% to 34.4%.

  4. The Accounting Store’s estimated Share of Search among taupo accounting firms in New Zealand has gained ground for 3 months in a row, from 2.8% to 5.2% in August 2026.

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