Brandwave

Quay vs Ray-Ban:Which is more popular?

In September 2026, Ray-Ban had more branded searches than Quay among sunglasses brands in New Zealand. Ray-Ban had about 16,300 branded searches, while Quay had 1,090. Ray-Ban made up 44% of all sunglasses brand searches we track, and Quay accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about sunglasses brands, Ray-Ban appeared in all four answers and Quay in one. Ray-Ban was mentioned before Quay in every answer.

Among sunglasses brands in New Zealand in September 2026

Who do people search for more?

Ray-Ban, about 15 searches for every 1 for Quay

Ray-Ban 16.3K searchesQuay 1.1K searches

Who does AI mention more?

Ray-Ban, mentioned in every answer we collected

Ray-Ban in 4 of 4Quay in 1 of 4

Who does AI recommend more?

Ray-Ban, named ahead of Quay in every answer

Ray-Ban first in 4Quay never first

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Top sunglasses brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Ray-Ban appeared in all four answers. Quay was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Ray-Ban was listed before Quay in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ray-Ban1st
  2. Maui Jim2nd
  3. Le Specs3rd
  4. Oakley4th
  5. Quay5th
  6. Bollé6th
  7. Carrera–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ray-Ban4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Oakley4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Maui Jim4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Le Specs3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Quay1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bollé1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Carrera0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about sunglasses brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Quay or Ray-Ban more popular in search?

This chart shows how often people search Google for Quay and Ray-Ban by name. Each line represents a brand's share of searches for all seven sunglasses brands we track, month by month, from searches in New Zealand.

Quay and Ray-Ban among sunglasses brands in New Zealand, by month

Share of searches by month for Ray-Ban, Quay. The figures are in the table below the chart.

View monthly share of searches table
MonthRay-BanOakleyLe SpecsQuayMaui JimCarreraBollé
Oct 202545.5%41%5.7%3.6%1.9%1.2%1.1%
Nov 202541%44.8%6%4.3%1.6%1.2%1%
Dec 202543.4%43.1%5.9%3.4%1.9%1.4%0.94%
Jan 202642.4%45.1%5.1%3%2%1.1%1.3%
Feb 202643.5%43.8%5.2%3.1%2%1.1%1.3%
Mar 202644.5%42%4.9%3.6%2.4%1.2%1.3%
Apr 202643.7%44.9%4.7%2.8%1.7%1.1%1.1%
May 202646%41.9%5.1%2.6%2%1.2%1.2%
Jun 202652%35.3%5.8%3.3%1.5%1.1%1.1%
Jul 202650.9%36.9%5.2%3.2%1.4%1.2%1.2%
Aug 202645.3%42.8%4.9%3.2%1.4%1.1%1.3%
Sep 202644%43.3%6.1%2.9%1.3%1.2%1.1%

How has the Quay and Ray-Ban comparison changed over the last 12 months?

3 findings
  • Ray-Ban was ahead of Quay in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Quay’s share of searches among sunglasses brands in New Zealand moved from 3.6% to 2.9%, and its estimated monthly branded searches held steady at 1.1K.
  • Across the 12 months ending September 2026, Ray-Ban’s share of searches among sunglasses brands in New Zealand moved from 45.5% to 44%, and its estimated monthly branded searches moved from 14.1K to 16.3K.

How did search popularity change for New Zealand sunglasses brands in September 2026?

1 change
  1. In September 2026, Ray-Ban lost share of searches among sunglasses brands in New Zealand, from 45.3% to 44%.

How are branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using Quay’s and Ray-Ban’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Quay

4 branded search terms

  • quay glasses
  • quay omen sunglasses
  • quay polarised
  • quay sunglasses

Ray-Ban

13 branded search terms

  • meta rayban
  • ray ban
  • ray ban aviator
  • ray ban clubmaster
  • ray ban glasses
  • ray ban polarised
  • ray ban wayfarer
  • rayban
  • rayban aviator sunglasses
  • rayban glasses
  • rayban meta glasses
  • rayban polarised
  • rayban sun glass

How the Brand Demand Index is measured

Other head-to-heads among sunglasses brands

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