Oakley vs Ray-Ban:Which is more popular?
In September 2026, Ray-Ban had more branded searches than Oakley among sunglasses brands in New Zealand. Ray-Ban had about 16,300 branded searches, while Oakley had 16,100. Ray-Ban made up 44% of all sunglasses brand searches we track, and Oakley accounted for 43.3%. When we asked ChatGPT and Google AI Overviews about sunglasses brands, both Oakley and Ray-Ban appeared in all four answers. Ray-Ban was mentioned before Oakley in every answer.
Who do people search for more?
Ray-Ban and Oakley are searched for about as often as each other.
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Ray-Ban, named ahead of Oakley in every answer
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Top sunglasses brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, both Oakley and Ray-Ban showed up in all four answers. Ray-Ban was listed before Oakley in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ray-Ban4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Oakley4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Maui Jim4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Le Specs3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Quay1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Bollé1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Carrera0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about sunglasses brands
4 answers
Asked ChatGPT
“Which sunglasses brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best sunglasses brands in New Zealand?”
Asked ChatGPT
“What's the best sunglasses brand in New Zealand for everyday wear?”
Searched Google, AI Overview
“sunglasses brands”
Searched Google, AI Overview
“polarised sunglasses nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Oakley or Ray-Ban more popular in search?
This chart shows how often people search Google for Oakley and Ray-Ban by name. Each line represents a brand's share of searches for all seven sunglasses brands we track, month by month, from searches in New Zealand.
Share of searches by month for Ray-Ban, Oakley. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ray-Ban | Oakley | Le Specs | Quay | Maui Jim | Carrera | Bollé |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.5% | 41% | 5.7% | 3.6% | 1.9% | 1.2% | 1.1% |
| Nov 2025 | 41% | 44.8% | 6% | 4.3% | 1.6% | 1.2% | 1% |
| Dec 2025 | 43.4% | 43.1% | 5.9% | 3.4% | 1.9% | 1.4% | 0.94% |
| Jan 2026 | 42.4% | 45.1% | 5.1% | 3% | 2% | 1.1% | 1.3% |
| Feb 2026 | 43.5% | 43.8% | 5.2% | 3.1% | 2% | 1.1% | 1.3% |
| Mar 2026 | 44.5% | 42% | 4.9% | 3.6% | 2.4% | 1.2% | 1.3% |
| Apr 2026 | 43.7% | 44.9% | 4.7% | 2.8% | 1.7% | 1.1% | 1.1% |
| May 2026 | 46% | 41.9% | 5.1% | 2.6% | 2% | 1.2% | 1.2% |
| Jun 2026 | 52% | 35.3% | 5.8% | 3.3% | 1.5% | 1.1% | 1.1% |
| Jul 2026 | 50.9% | 36.9% | 5.2% | 3.2% | 1.4% | 1.2% | 1.2% |
| Aug 2026 | 45.3% | 42.8% | 4.9% | 3.2% | 1.4% | 1.1% | 1.3% |
| Sep 2026 | 44% | 43.3% | 6.1% | 2.9% | 1.3% | 1.2% | 1.1% |
How has the Oakley and Ray-Ban comparison changed over the last 12 months?
3 findings
- The lead changed hands 6 times in the 12 months ending September 2026: Oakley took it in November 2025, Ray-Ban took it in December 2025, Oakley took it in January 2026, Ray-Ban took it in March 2026, Oakley took it in April 2026, Ray-Ban took it in May 2026.
- Across the 12 months ending September 2026, Oakley’s share of searches among sunglasses brands in New Zealand moved from 41% to 43.3%, and its estimated monthly branded searches moved from 12.7K to 16.1K.
- Across the 12 months ending September 2026, Ray-Ban’s share of searches among sunglasses brands in New Zealand moved from 45.5% to 44%, and its estimated monthly branded searches moved from 14.1K to 16.3K.
How did search popularity change for New Zealand sunglasses brands in September 2026?
2 changes
In September 2026, Oakley gained share of searches among sunglasses brands in New Zealand, from 42.8% to 43.3%.
In September 2026, Ray-Ban lost share of searches among sunglasses brands in New Zealand, from 45.3% to 44%.
How are branded searches counted?
26 search terms
Brandwave collects information about searches that people make online using Oakley’s and Ray-Ban’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Oakley
13 branded search terms
- oakley
- oakley beanie
- oakley eyejacket
- oakley eyejacket redux
- oakley glasses
- oakley holbrook
- oakley metal
- oakley polarised
- oakley radar
- oakley running sunglasses
- oakley sunglasses
- oakley sutro
- oakley sweatshirt
Ray-Ban
13 branded search terms
- meta rayban
- ray ban
- ray ban aviator
- ray ban clubmaster
- ray ban glasses
- ray ban polarised
- ray ban wayfarer
- rayban
- rayban aviator sunglasses
- rayban glasses
- rayban meta glasses
- rayban polarised
- rayban sun glass
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