Le Specs vs Quay:Which is more popular?
In September 2026, Le Specs had more branded searches than Quay among sunglasses brands in New Zealand. Le Specs had about 2,250 branded searches, while Quay had 1,090. Le Specs made up 6.1% of all sunglasses brand searches we track, and Quay accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about sunglasses brands, Le Specs appeared in three of the four answers and Quay in one. Le Specs was mentioned before Quay in every answer that named either.
Who do people search for more?
Le Specs, about 2 searches for every 1 for Quay
Who does AI mention more?
Le Specs, mentioned in 3 of 4 answers, Quay in 1
Who does AI recommend more?
Le Specs, named ahead of Quay in 3 of 3 answers
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Top sunglasses brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Le Specs was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Quay was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Le Specs was listed before Quay in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Ray-Ban4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Oakley4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Maui Jim4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Le Specs3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Quay1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Bollé1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Carrera0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about sunglasses brands
4 answers
Asked ChatGPT
“Which sunglasses brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best sunglasses brands in New Zealand?”
Asked ChatGPT
“What's the best sunglasses brand in New Zealand for everyday wear?”
Searched Google, AI Overview
“sunglasses brands”
Searched Google, AI Overview
“polarised sunglasses nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Le Specs or Quay more popular in search?
This chart shows how often people search Google for Le Specs and Quay by name. Each line represents a brand's share of searches for all seven sunglasses brands we track, month by month, from searches in New Zealand.
Share of searches by month for Le Specs, Quay. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ray-Ban | Oakley | Le Specs | Quay | Maui Jim | Carrera | Bollé |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.5% | 41% | 5.7% | 3.6% | 1.9% | 1.2% | 1.1% |
| Nov 2025 | 41% | 44.8% | 6% | 4.3% | 1.6% | 1.2% | 1% |
| Dec 2025 | 43.4% | 43.1% | 5.9% | 3.4% | 1.9% | 1.4% | 0.94% |
| Jan 2026 | 42.4% | 45.1% | 5.1% | 3% | 2% | 1.1% | 1.3% |
| Feb 2026 | 43.5% | 43.8% | 5.2% | 3.1% | 2% | 1.1% | 1.3% |
| Mar 2026 | 44.5% | 42% | 4.9% | 3.6% | 2.4% | 1.2% | 1.3% |
| Apr 2026 | 43.7% | 44.9% | 4.7% | 2.8% | 1.7% | 1.1% | 1.1% |
| May 2026 | 46% | 41.9% | 5.1% | 2.6% | 2% | 1.2% | 1.2% |
| Jun 2026 | 52% | 35.3% | 5.8% | 3.3% | 1.5% | 1.1% | 1.1% |
| Jul 2026 | 50.9% | 36.9% | 5.2% | 3.2% | 1.4% | 1.2% | 1.2% |
| Aug 2026 | 45.3% | 42.8% | 4.9% | 3.2% | 1.4% | 1.1% | 1.3% |
| Sep 2026 | 44% | 43.3% | 6.1% | 2.9% | 1.3% | 1.2% | 1.1% |
How has the Le Specs and Quay comparison changed over the last 12 months?
3 findings
- Le Specs was ahead of Quay in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Le Specs’ share of searches among sunglasses brands in New Zealand moved from 5.7% to 6.1%, and its estimated monthly branded searches moved from 1.8K to 2.3K.
- Across the 12 months ending September 2026, Quay’s share of searches among sunglasses brands in New Zealand moved from 3.6% to 2.9%, and its estimated monthly branded searches held steady at 1.1K.
How did search popularity change for New Zealand sunglasses brands in September 2026?
1 change
In September 2026, Le Specs gained share of searches among sunglasses brands in New Zealand, from 4.9% to 6.1%.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Le Specs’ and Quay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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