Brandwave

Dark Sky Project vs Tekapo Star Gazing:Which is more popular in New Zealand?

In October 2026, Dark Sky Project had more branded searches than Tekapo Star Gazing among stargazing tours in New Zealand. Dark Sky Project had about 9,950 branded searches, while Tekapo Star Gazing had 4,970. Dark Sky Project made up 58.1% of all stargazing tour searches we track, and Tekapo Star Gazing accounted for 29%. When we asked ChatGPT and Google AI Overviews about stargazing tours, Dark Sky Project appeared in all five answers and Tekapo Star Gazing in one. Dark Sky Project was mentioned before Tekapo Star Gazing in every answer.

Among stargazing tours in New Zealand in October 2026

Who do people search for more?

Dark Sky Project, about 2 searches for every 1 for Tekapo Star Gazing

Dark Sky Project 9.9K searchesTekapo Star Gazing 5K searches

Who does AI mention more?

Dark Sky Project, mentioned in every answer we collected

Dark Sky Project in 5 of 5Tekapo Star Gazing in 1 of 5

Who does AI recommend more?

Dark Sky Project, named ahead of Tekapo Star Gazing in every answer

Dark Sky Project first in 4Tekapo Star Gazing never first

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Top stargazing tours in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dark Sky Project appeared in all five answers. Tekapo Star Gazing was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dark Sky Project was listed before Tekapo Star Gazing in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dark Sky Project1st
  2. Big Sky Stargazing2nd
  3. Silver River Stargazing3rd
  4. Chameleon Stargazing4th
  5. Good Heavens5th
  6. Tekapo Star Gazing6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dark Sky Project5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Big Sky Stargazing4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Silver River Stargazing3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Chameleon Stargazing2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Good Heavens2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tekapo Star Gazing1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about stargazing tours

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Dark Sky Project or Tekapo Star Gazing more popular in search?

This chart shows how often people search Google for Dark Sky Project and Tekapo Star Gazing by name. Each line represents a brand's share of searches for all six stargazing tours we track, month by month, from searches in New Zealand.

Dark Sky Project and Tekapo Star Gazing among stargazing tours in New Zealand, by month

Share of searches by month for Dark Sky Project, Tekapo Star Gazing. The figures are in the table below the chart.

View monthly share of searches table
MonthDark Sky ProjectTekapo Star GazingSilver River StargazingBig Sky StargazingChameleon StargazingGood Heavens
Nov 202548.2%20%7.8%2.3%21.4%0.36%
Dec 202547.2%26.2%9.2%3.2%14%0.29%
Jan 202654.7%30.6%8.8%3.2%2.2%0.4%
Feb 202655.3%30.5%8.6%3.3%1.8%0.5%
Mar 202652.2%31.9%10.3%3.1%2.1%0.47%
Apr 202657.9%28.8%7.6%3.4%1.9%0.43%
May 202656.2%31.4%7.3%2.7%2.2%0.23%
Jun 202648.3%36.3%9.4%3.5%2.3%0.29%
Jul 202652.8%33.4%7%3.8%2.5%0.4%
Aug 202655.5%30.4%8.8%3.3%1.8%0.27%
Sep 202657.8%28.9%7.6%3.4%1.9%0.41%
Oct 202658.1%29%7.6%3.4%1.5%0.41%

How has branded search for Dark Sky Project and Tekapo Star Gazing changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand stargazing tours in October 2026?

2 changes

  1. Dark Sky Project’s share of searches among stargazing tours in New Zealand has gained ground for 3 months in a row, from 52.8% to 58.1% in October 2026.

  2. Estimated monthly branded searches for Tekapo Star Gazing in New Zealand fell 19.4% over 12 measured months, from 6.2K to 5K in October 2026.

How are Dark Sky Project’s and Tekapo Star Gazing’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Dark Sky Project’s and Tekapo Star Gazing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dark Sky Project

4 branded search terms

  • dark sky project
  • dark sky project stargazing
  • darkskyproject
  • the dark sky project

Tekapo Star Gazing

4 branded search terms

  • tekapo chinese stargazing
  • tekapo star gazing
  • tekapo star gazing tour
  • tekapostargazing

How the Brand Demand Index is measured

Other head-to-heads among stargazing tours

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