Brandwave

Big Sky Stargazing vs Silver River Stargazing:Which is more popular in New Zealand?

In October 2026, Silver River Stargazing had more branded searches than Big Sky Stargazing among stargazing tours in New Zealand. Silver River Stargazing had about 1,300 branded searches, while Big Sky Stargazing had 590. Silver River Stargazing made up 7.6% of all stargazing tour searches we track, and Big Sky Stargazing accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about stargazing tours, Big Sky Stargazing appeared in four of the five answers and Silver River Stargazing in three. Silver River Stargazing was mentioned before Big Sky Stargazing in two out of three answers that named either.

Among stargazing tours in New Zealand in October 2026

Who do people search for more?

Silver River Stargazing, about 2 searches for every 1 for Big Sky Stargazing

Silver River Stargazing 1.3K searchesBig Sky Stargazing 590 searches

Who does AI mention more?

Big Sky Stargazing, mentioned in 4 of 5 answers, Silver River Stargazing in 3

Big Sky Stargazing in 4 of 5Silver River Stargazing in 3 of 5

Who does AI recommend more?

Silver River Stargazing, named ahead of Big Sky Stargazing in 2 of 3 answers

Silver River Stargazing first in 2Big Sky Stargazing first in 1

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Top stargazing tours in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Big Sky Stargazing was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Silver River Stargazing was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Silver River Stargazing was listed before Big Sky Stargazing in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dark Sky Project1st
  2. Big Sky Stargazing2nd
  3. Silver River Stargazing3rd
  4. Chameleon Stargazing4th
  5. Good Heavens5th
  6. Tekapo Star Gazing6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dark Sky Project5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Big Sky Stargazing4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Silver River Stargazing3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Chameleon Stargazing2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Good Heavens2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tekapo Star Gazing1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about stargazing tours

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Big Sky Stargazing or Silver River Stargazing more popular in search?

This chart shows how often people search Google for Big Sky Stargazing and Silver River Stargazing by name. Each line represents a brand's share of searches for all six stargazing tours we track, month by month, from searches in New Zealand.

Big Sky Stargazing and Silver River Stargazing among stargazing tours in New Zealand, by month

Share of searches by month for Silver River Stargazing, Big Sky Stargazing. The figures are in the table below the chart.

View monthly share of searches table
MonthDark Sky ProjectTekapo Star GazingSilver River StargazingBig Sky StargazingChameleon StargazingGood Heavens
Nov 202548.2%20%7.8%2.3%21.4%0.36%
Dec 202547.2%26.2%9.2%3.2%14%0.29%
Jan 202654.7%30.6%8.8%3.2%2.2%0.4%
Feb 202655.3%30.5%8.6%3.3%1.8%0.5%
Mar 202652.2%31.9%10.3%3.1%2.1%0.47%
Apr 202657.9%28.8%7.6%3.4%1.9%0.43%
May 202656.2%31.4%7.3%2.7%2.2%0.23%
Jun 202648.3%36.3%9.4%3.5%2.3%0.29%
Jul 202652.8%33.4%7%3.8%2.5%0.4%
Aug 202655.5%30.4%8.8%3.3%1.8%0.27%
Sep 202657.8%28.9%7.6%3.4%1.9%0.41%
Oct 202658.1%29%7.6%3.4%1.5%0.41%

How has branded search for Big Sky Stargazing and Silver River Stargazing changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand stargazing tours in October 2026?

2 changes

  1. Estimated monthly branded searches for Silver River Stargazing in New Zealand fell 45.8% over 12 measured months, from 2.4K to 1.3K in October 2026.

  2. Estimated monthly branded searches for Big Sky Stargazing in New Zealand fell 18.1% over 12 measured months, from 720 to 590 in October 2026.

How are Big Sky Stargazing’s and Silver River Stargazing’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Big Sky Stargazing’s and Silver River Stargazing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Big Sky Stargazing

1 branded search term

  • big sky stargazing

Silver River Stargazing

1 branded search term

  • silver river stargazing

How the Brand Demand Index is measured

Other head-to-heads among stargazing tours

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