Brandwave

How popular isSilver River Stargazing?

In October 2026, people searched for Silver River Stargazing by name about 1,300 times in New Zealand, a 45.8% decrease from the previous year. These searches made up 7.6% of all New Zealand stargazing tour searches, placing Silver River Stargazing third out of six tours. When we asked both ChatGPT and Google AI Overviews about stargazing tours, Silver River Stargazing appeared in three of the five answers and was the third most recommended of the six.

Search and AI answers in October 2026

Silver River Stargazing is the third most searched of 6 competitors and the third most recommended in the AI answers we collected.

  1. Dark Sky ProjectShare of searches 58.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Tekapo Star GazingShare of searches 29%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  3. Silver River StargazingShare of searches 7.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. Big Sky StargazingShare of searches 3.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. Chameleon StargazingShare of searches 1.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

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Top stargazing tours in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Silver River Stargazing was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Silver River Stargazing is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dark Sky Project1st
  2. Big Sky Stargazing2nd
  3. Silver River Stargazing3rd
  4. Chameleon Stargazing4th
  5. Good Heavens5th
  6. Tekapo Star Gazing6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dark Sky Project5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Big Sky Stargazing4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Silver River Stargazing3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Chameleon Stargazing2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Good Heavens2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tekapo Star Gazing1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about stargazing tours

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Silver River Stargazing compared with other New Zealand stargazing tours?

Silver River Stargazing against stargazing tours in New Zealand, by month

Share of searches by month for Dark Sky Project, Tekapo Star Gazing, Silver River Stargazing, Big Sky Stargazing. The figures are in the table below the chart.

View monthly share of searches table
MonthDark Sky ProjectTekapo Star GazingSilver River StargazingBig Sky StargazingChameleon StargazingGood Heavens
Nov 202548.2%20%7.8%2.3%21.4%0.36%
Dec 202547.2%26.2%9.2%3.2%14%0.29%
Jan 202654.7%30.6%8.8%3.2%2.2%0.4%
Feb 202655.3%30.5%8.6%3.3%1.8%0.5%
Mar 202652.2%31.9%10.3%3.1%2.1%0.47%
Apr 202657.9%28.8%7.6%3.4%1.9%0.43%
May 202656.2%31.4%7.3%2.7%2.2%0.23%
Jun 202648.3%36.3%9.4%3.5%2.3%0.29%
Jul 202652.8%33.4%7%3.8%2.5%0.4%
Aug 202655.5%30.4%8.8%3.3%1.8%0.27%
Sep 202657.8%28.9%7.6%3.4%1.9%0.41%
Oct 202658.1%29%7.6%3.4%1.5%0.41%

  1. 1.Dark Sky Project

    58.1%

    Held 1st. 9.9K estimated branded searches, +0.1% vs prior month. Share +0.2 points.

  2. 2.Tekapo Star Gazing

    29%

    Held 2nd. 5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Silver River Stargazing

    7.6%

    Held 3rd. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Big Sky Stargazing

    3.4%

    Held 4th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Chameleon Stargazing

    1.5%

    Held 5th. 260 estimated branded searches, -18.8% vs prior month. Share -0.3 points.

  6. 6.Good Heavens

    0.41%

    Held 6th. 70 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Silver River Stargazing and its closest rivals

Every comparison with Silver River Stargazing

5 comparisons

How has branded search demand for Silver River Stargazing changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Silver River Stargazing in New Zealand fell from 2.4K to 1.3K.
  • Across the 12 months ending October 2026, Silver River Stargazing’s share of searches among stargazing tours in New Zealand peaked at 10.3% in March 2026 and was lowest at 7% in July 2026.
  • Across the 12 months ending October 2026, Silver River Stargazing rose from 4th to 3rd among stargazing tours in New Zealand.

How did search popularity change for New Zealand stargazing tours in October 2026?

6 changes

  1. Dark Sky Project’s share of searches among stargazing tours in New Zealand has gained ground for 3 months in a row, from 52.8% to 58.1% in October 2026.

  2. Estimated monthly branded searches for Chameleon Stargazing in New Zealand fell 96.1% over 12 measured months, from 6.6K to 260 in October 2026.

  3. Estimated monthly branded searches for Silver River Stargazing in New Zealand fell 45.8% over 12 measured months, from 2.4K to 1.3K in October 2026.

  4. Estimated monthly branded searches for Good Heavens in New Zealand fell 36.4% over 12 measured months, from 110 to 70 in October 2026.

  5. Estimated monthly branded searches for Tekapo Star Gazing in New Zealand fell 19.4% over 12 measured months, from 6.2K to 5K in October 2026.

  6. Estimated monthly branded searches for Big Sky Stargazing in New Zealand fell 18.1% over 12 measured months, from 720 to 590 in October 2026.

How are Silver River Stargazing’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Silver River Stargazing’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • silver river stargazing

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How the Brand Demand Index is measured

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