Brandwave

Big Sky Stargazing vs Dark Sky Project:Which is more popular in New Zealand?

In October 2026, Dark Sky Project had more branded searches than Big Sky Stargazing among stargazing tours in New Zealand. Dark Sky Project had about 9,950 branded searches, while Big Sky Stargazing had 590. Dark Sky Project made up 58.1% of all stargazing tour searches we track, and Big Sky Stargazing accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about stargazing tours, Dark Sky Project appeared in all five answers and Big Sky Stargazing in four. Dark Sky Project was mentioned before Big Sky Stargazing in three out of four answers.

Among stargazing tours in New Zealand in October 2026

Who do people search for more?

Dark Sky Project, about 17 searches for every 1 for Big Sky Stargazing

Dark Sky Project 9.9K searchesBig Sky Stargazing 590 searches

Who does AI mention more?

Dark Sky Project, mentioned in every answer we collected

Dark Sky Project in 5 of 5Big Sky Stargazing in 4 of 5

Who does AI recommend more?

Dark Sky Project, named ahead of Big Sky Stargazing in 3 of 4 answers

Dark Sky Project first in 3Big Sky Stargazing first in 1

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Top stargazing tours in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dark Sky Project appeared in all five answers. Big Sky Stargazing was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Dark Sky Project was listed before Big Sky Stargazing in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dark Sky Project1st
  2. Big Sky Stargazing2nd
  3. Silver River Stargazing3rd
  4. Chameleon Stargazing4th
  5. Good Heavens5th
  6. Tekapo Star Gazing6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dark Sky Project5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Big Sky Stargazing4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Silver River Stargazing3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Chameleon Stargazing2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Good Heavens2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tekapo Star Gazing1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about stargazing tours

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Big Sky Stargazing or Dark Sky Project more popular in search?

This chart shows how often people search Google for Big Sky Stargazing and Dark Sky Project by name. Each line represents a brand's share of searches for all six stargazing tours we track, month by month, from searches in New Zealand.

Big Sky Stargazing and Dark Sky Project among stargazing tours in New Zealand, by month

Share of searches by month for Dark Sky Project, Big Sky Stargazing. The figures are in the table below the chart.

View monthly share of searches table
MonthDark Sky ProjectTekapo Star GazingSilver River StargazingBig Sky StargazingChameleon StargazingGood Heavens
Nov 202548.2%20%7.8%2.3%21.4%0.36%
Dec 202547.2%26.2%9.2%3.2%14%0.29%
Jan 202654.7%30.6%8.8%3.2%2.2%0.4%
Feb 202655.3%30.5%8.6%3.3%1.8%0.5%
Mar 202652.2%31.9%10.3%3.1%2.1%0.47%
Apr 202657.9%28.8%7.6%3.4%1.9%0.43%
May 202656.2%31.4%7.3%2.7%2.2%0.23%
Jun 202648.3%36.3%9.4%3.5%2.3%0.29%
Jul 202652.8%33.4%7%3.8%2.5%0.4%
Aug 202655.5%30.4%8.8%3.3%1.8%0.27%
Sep 202657.8%28.9%7.6%3.4%1.9%0.41%
Oct 202658.1%29%7.6%3.4%1.5%0.41%

How has branded search for Big Sky Stargazing and Dark Sky Project changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand stargazing tours in October 2026?

2 changes

  1. Dark Sky Project’s share of searches among stargazing tours in New Zealand has gained ground for 3 months in a row, from 52.8% to 58.1% in October 2026.

  2. Estimated monthly branded searches for Big Sky Stargazing in New Zealand fell 18.1% over 12 measured months, from 720 to 590 in October 2026.

How are Big Sky Stargazing’s and Dark Sky Project’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Big Sky Stargazing’s and Dark Sky Project’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Big Sky Stargazing

1 branded search term

  • big sky stargazing

Dark Sky Project

4 branded search terms

  • dark sky project
  • dark sky project stargazing
  • darkskyproject
  • the dark sky project

How the Brand Demand Index is measured

Other head-to-heads among stargazing tours

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