Brandwave

Ogio vs Sun Mountain:Which is more popular?

In September 2026, Sun Mountain had more branded searches than Ogio among stand bag brands in New Zealand. Sun Mountain had about 240 branded searches, while Ogio had 50. Sun Mountain made up 4.1% of all stand bag brand searches we track, and Ogio accounted for 0.85%. When we asked ChatGPT and Google AI Overviews about stand bag brands, Sun Mountain appeared in three of the five answers and Ogio in two. Sun Mountain was mentioned before Ogio in every answer.

Among stand bag brands in New Zealand in September 2026

Who do people search for more?

Sun Mountain, about 5 searches for every 1 for Ogio

Sun Mountain 240 searchesOgio 50 searches

Who does AI mention more?

Sun Mountain, mentioned in 3 of 5 answers, Ogio in 2

Sun Mountain in 3 of 5Ogio in 2 of 5

Who does AI recommend more?

Sun Mountain, named ahead of Ogio in every answer

Sun Mountain first in 3Ogio never first

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Top stand bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sun Mountain was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Ogio was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sun Mountain was listed before Ogio in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sun Mountain1st
  2. PING2nd
  3. Titleist3rd
  4. Ogio4th
  5. Callaway5th
  6. TaylorMade–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Titleist5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PING3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sun Mountain3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ogio2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Callaway1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TaylorMade0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about stand bag brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Ogio or Sun Mountain more popular in search?

This chart shows how often people search Google for Ogio and Sun Mountain by name. Each line represents a brand's share of searches for all six stand bag brands we track, month by month, from searches in New Zealand.

Ogio and Sun Mountain among stand bag brands in New Zealand, by month

Share of searches by month for Sun Mountain, Ogio. The figures are in the table below the chart.

View monthly share of searches table
MonthTitleistTaylorMadeCallawayPINGSun MountainOgio
Oct 202534.4%30.9%25.6%4%4%1.1%
Nov 202535.6%31.9%23.5%3.8%4.4%0.83%
Dec 202539.3%29.3%23%3.8%3.8%0.82%
Jan 202636.9%30.6%25.2%2.8%3.5%0.98%
Feb 202628.8%30.3%30%3.9%5.9%1.1%
Mar 202631.2%26.8%28.4%3%9.6%1%
Apr 202623.5%23.1%44.6%2.2%6%0.6%
May 202626.5%30.8%34.6%3%4%1%
Jun 202628.9%28.9%34%4.2%3.1%0.92%
Jul 202626.3%29.8%35.2%4.3%3.5%0.94%
Aug 202630.3%30.4%30.5%4.2%3.7%0.92%
Sep 202632.5%32.2%24.9%5.4%4.1%0.85%

How has the Ogio and Sun Mountain comparison changed over the last 12 months?

3 findings
  • Sun Mountain was ahead of Ogio in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Ogio’s share of searches among stand bag brands in New Zealand moved from 1.1% to 0.85%, and its estimated monthly branded searches moved from 90 to 50.
  • Across the 12 months ending September 2026, Sun Mountain’s share of searches among stand bag brands in New Zealand moved from 4% to 4.1%, and its estimated monthly branded searches moved from 320 to 240.

How did search popularity change for New Zealand stand bag brands in September 2026?

2 changes
  1. Sun Mountain’s share of searches among stand bag brands in New Zealand has gained ground for 3 months in a row, from 3.1% to 4.1% in September 2026.

  2. Estimated monthly branded searches for Ogio in New Zealand fell 44.4% over 12 measured months, from 90 to 50 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Ogio’s and Sun Mountain’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ogio

1 branded search term

  • ogio

Sun Mountain

2 branded search terms

  • sun mountain
  • sun mountain golf bag

How the Brand Demand Index is measured

Other head-to-heads among stand bag brands

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