ClubSpark vs Sporty:Which is more popular in New Zealand?
In October 2026, Sporty had more branded searches than ClubSpark among sports club management software in New Zealand. Sporty had about 3,760 branded searches, while ClubSpark had 530. Sporty made up 56.1% of all sports club management software searches we track, and ClubSpark accounted for 7.9%. When we asked ChatGPT and Google AI Overviews about sports club management software, Sporty appeared in all four answers and ClubSpark in none.
Who do people search for more?
Sporty, about 7 searches for every 1 for ClubSpark
Who does AI mention more?
Sporty, mentioned in every answer we collected
Who does AI recommend more?
Sporty, the only one of the two named
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Top sports club management software in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Sporty appeared in all four answers. ClubSpark did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Sporty1st
Hello Club2nd
SportsHQ3rd
Friendly Manager4th
ClubHub5th
ClubSpark–
GameDay–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sporty4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Hello Club2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Friendly Manager2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- SportsHQ2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- ClubHub2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- ClubSpark0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- GameDay0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about sports club management software
4 answers
Asked ChatGPT
“Which sports club management platform should I use in New Zealand?”
Asked ChatGPT
“What are the best sports club management platforms in New Zealand?”
Asked ChatGPT
“What's the best sports club management platform in New Zealand for a small club?”
Searched Google, AI Overview
“sports club management software”
Searched Google, AI Overview
“best club management software”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is ClubSpark or Sporty more popular in search?
This chart shows how often people search Google for ClubSpark and Sporty by name. Each line represents a brand's share of searches for all seven sports club management software we track, month by month, from searches in New Zealand.
Share of searches by month for Sporty, ClubSpark. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sporty | Hello Club | Friendly Manager | SportsHQ | ClubSpark | ClubHub | GameDay |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 57.2% | 19% | 9.1% | 7.4% | 6.3% | 0.57% | 0.38% |
| Dec 2025 | 55% | 18.8% | 8.3% | 10.2% | 6.1% | 0.96% | 0.64% |
| Jan 2026 | 54.3% | 18.9% | 10.3% | 8.4% | 6.9% | 1.1% | 0.21% |
| Feb 2026 | 57.2% | 18.4% | 10.8% | 5.9% | 6.4% | 0.92% | 0.37% |
| Mar 2026 | 63.2% | 17.4% | 9.7% | 4.3% | 4% | 0.94% | 0.4% |
| Apr 2026 | 64% | 17.9% | 9.9% | 2.9% | 3.6% | 1.2% | 0.55% |
| May 2026 | 62.8% | 21.9% | 8.1% | 2.9% | 3.3% | 0.55% | 0.55% |
| Jun 2026 | 61.5% | 21.3% | 9.7% | 2.8% | 3.4% | 0.82% | 0.49% |
| Jul 2026 | 66.1% | 17.6% | 6.9% | 3% | 4.7% | 1.2% | 0.53% |
| Aug 2026 | 60% | 20.8% | 9.4% | 3.4% | 5.3% | 0.64% | 0.48% |
| Sep 2026 | 60.3% | 16% | 9.5% | 4.2% | 8.7% | 1.1% | 0.32% |
| Oct 2026 | 56.1% | 14.9% | 10.7% | 8.8% | 7.9% | 1% | 0.45% |
How has branded search for ClubSpark and Sporty changed in New Zealand over the last 12 months?
3 findings
- Sporty was ahead of ClubSpark in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, ClubSpark’s share of searches among sports club management software in New Zealand moved from 6.3% to 7.9%, and its estimated monthly branded searches moved from 330 to 530.
- Across the 12 months ending October 2026, Sporty’s share of searches among sports club management software in New Zealand moved from 57.2% to 56.1%, and its estimated monthly branded searches moved from 3K to 3.8K.
How did search popularity change for New Zealand sports club management software in October 2026?
3 changes
In October 2026, SportsHQ overtook ClubSpark to rank 4th among sports club management software in New Zealand, with 8.8% of the searches.
In October 2026, Sporty lost share of searches among sports club management software in New Zealand, from 60.3% to 56.1%.
In October 2026, ClubSpark lost share of searches among sports club management software in New Zealand, from 8.7% to 7.9%.
How are ClubSpark’s and Sporty’s branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using ClubSpark’s and Sporty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among sports club management software
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