Brandwave

How popular isClubSpark in search?

In August 2026, there were an estimated 350 branded searches for ClubSpark in New Zealand which is down 32.7% over the last 11 months. ClubSpark holds 7.3% estimated Share of Search among New Zealand sports club management software and is ranked 3rd of 4 competitors for search popularity.

Share of Search, August 2026
  1. Sporty78.3%
  2. Friendly Manager13.2%
  3. ClubSpark7.3%
  4. GameDay1.3%
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Which sports club management software compete with ClubSpark?

ClubSpark against sports club management software in New Zealand, by month

Share of Search by month for Sporty, Friendly Manager, ClubSpark. The figures are in the table below the chart.

View monthly share of search table
MonthSportyFriendly ManagerClubSparkGameDay
Oct 202575.9%12.7%10.5%1%
Nov 202577.2%13.1%9%0.77%
Dec 202576.1%13.3%9.3%1.3%
Jan 202674%15.5%9.9%0.58%
Feb 202674.9%15.2%8.9%0.96%
Mar 202680.7%13%5.5%0.86%
Apr 202680.6%13%4.9%1.6%
May 202682.9%11.2%4.5%1.4%
Jun 202680.6%13.5%4.9%0.86%
Jul 202683.2%9.3%6.4%1.1%
Aug 202678.3%13.2%7.3%1.3%
Sep 2026————

  1. 1.Sporty

    78.3%

    held 1st · 3.8K estimated branded searches · -0.27% vs prior month · -4.9 points

  2. 2.Friendly Manager

    13.2%

    held 2nd · 630 estimated branded searches · +50% vs prior month · +3.9 points

  3. 3.ClubSpark

    7.3%

    held 3rd · 350 estimated branded searches · +20.7% vs prior month · +0.9 points

  4. 4.GameDay

    1.3%

    held 4th · 60 estimated branded searches · +20% vs prior month · +0.1 points

Compare search popularity between ClubSpark and its closest rivals

How has branded search demand for ClubSpark changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for ClubSpark in New Zealand fell from 520 to 350.
  • Across the 11 months ending August 2026, ClubSpark’s estimated Share of Search among sports club management software in New Zealand decreased from 10.5% to 7.3%.
  • Across the 11 months ending August 2026, ClubSpark’s estimated Share of Search among sports club management software in New Zealand peaked at 10.5% in October 2025 and was lowest at 4.5% in May 2026.

How did search popularity change for New Zealand sports club management software in August 2026?

  1. In August 2026, Friendly Manager gained estimated Share of Search among sports club management software in New Zealand, from 9.3% to 13.2%.

  2. In August 2026, ClubSpark gained estimated Share of Search among sports club management software in New Zealand, from 6.4% to 7.3%.

  3. In August 2026, Sporty lost estimated Share of Search among sports club management software in New Zealand, from 83.2% to 78.3%.

  4. Estimated monthly branded searches for GameDay in New Zealand rose 20% over 11 measured months, from 50 to 60 in August 2026.

How is ClubSpark measured?

Brandwave collects information about searches that people make online using ClubSpark’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

11 branded search terms

  • clubspark
  • clubspark app
  • clubspark booking app
  • clubspark booking system
  • clubspark coaching app
  • clubspark membership
  • clubspark near me
  • clubspark nz
  • clubspark tennis
  • tennis clubspark
  • www clubspark

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How the Brand Demand Index is measured

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