How popular isSporty in search?
In August 2026, there were an estimated 3.8K branded searches for Sporty in New Zealand which held steady over the last 11 months. Sporty holds 78.3% estimated Share of Search among New Zealand sports club management software and is ranked 1st of 4 competitors for search popularity.
Sporty78.3%
Friendly Manager13.2%
ClubSpark7.3%
GameDay1.3%
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Which sports club management software compete with Sporty?
Share of Search by month for Sporty, Friendly Manager, ClubSpark. The figures are in the table below the chart.
View monthly share of search table
| Month | Sporty | Friendly Manager | ClubSpark | GameDay |
|---|---|---|---|---|
| Oct 2025 | 75.9% | 12.7% | 10.5% | 1% |
| Nov 2025 | 77.2% | 13.1% | 9% | 0.77% |
| Dec 2025 | 76.1% | 13.3% | 9.3% | 1.3% |
| Jan 2026 | 74% | 15.5% | 9.9% | 0.58% |
| Feb 2026 | 74.9% | 15.2% | 8.9% | 0.96% |
| Mar 2026 | 80.7% | 13% | 5.5% | 0.86% |
| Apr 2026 | 80.6% | 13% | 4.9% | 1.6% |
| May 2026 | 82.9% | 11.2% | 4.5% | 1.4% |
| Jun 2026 | 80.6% | 13.5% | 4.9% | 0.86% |
| Jul 2026 | 83.2% | 9.3% | 6.4% | 1.1% |
| Aug 2026 | 78.3% | 13.2% | 7.3% | 1.3% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 78.3% | 3.8K | -0.27% | -4.9 points | |
| 2, held 2nd | 13.2% | 630 | +50% | +3.9 points | |
| 3, held 3rd | 7.3% | 350 | +20.7% | +0.9 points | |
| 4, held 4th | 1.3% | 60 | +20% | +0.1 points |
1.
Sporty78.3%
held 1st · 3.8K estimated branded searches · -0.27% vs prior month · -4.9 points
13.2%
held 2nd · 630 estimated branded searches · +50% vs prior month · +3.9 points
7.3%
held 3rd · 350 estimated branded searches · +20.7% vs prior month · +0.9 points
4.
GameDay1.3%
held 4th · 60 estimated branded searches · +20% vs prior month · +0.1 points
Compare search popularity between Sporty and its closest rivals
How has branded search demand for Sporty changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Sporty in New Zealand held steady at 3.8K.
- Across the 11 months ending August 2026, Sporty’s estimated Share of Search among sports club management software in New Zealand increased from 75.9% to 78.3%.
- Across the 11 months ending August 2026, Sporty’s estimated Share of Search among sports club management software in New Zealand peaked at 83.2% in July 2026 and was lowest at 74% in January 2026.
How did search popularity change for New Zealand sports club management software in August 2026?
4 changes
In August 2026, Friendly Manager gained estimated Share of Search among sports club management software in New Zealand, from 9.3% to 13.2%.
In August 2026, ClubSpark gained estimated Share of Search among sports club management software in New Zealand, from 6.4% to 7.3%.
In August 2026, Sporty lost estimated Share of Search among sports club management software in New Zealand, from 83.2% to 78.3%.
Estimated monthly branded searches for GameDay in New Zealand rose 20% over 11 measured months, from 50 to 60 in August 2026.
How is Sporty measured?
Brandwave collects information about searches that people make online using Sporty’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- sporty co nz
- sporty nz
- www sporty co nz
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Is Sporty your brand?
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