Friendly Manager vs Sporty:Which is more popular by branded search in New Zealand?
In August 2026, Sporty had more branded searches than Friendly Manager among sports club management software in New Zealand. Sporty was estimated to have 3.8K branded searches compared to Friendly Manager’s 630, and held a 78.3% Share of Search versus Friendly Manager’s 13.2%.
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Which is more popular in search, Friendly Manager or Sporty?
Compare administration and membership tools New Zealand sports clubs can use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sporty, Friendly Manager. The figures are in the table below the chart.
View monthly share of search table
| Month | Sporty | Friendly Manager | ClubSpark | GameDay |
|---|---|---|---|---|
| Oct 2025 | 75.9% | 12.7% | 10.5% | 1% |
| Nov 2025 | 77.2% | 13.1% | 9% | 0.77% |
| Dec 2025 | 76.1% | 13.3% | 9.3% | 1.3% |
| Jan 2026 | 74% | 15.5% | 9.9% | 0.58% |
| Feb 2026 | 74.9% | 15.2% | 8.9% | 0.96% |
| Mar 2026 | 80.7% | 13% | 5.5% | 0.86% |
| Apr 2026 | 80.6% | 13% | 4.9% | 1.6% |
| May 2026 | 82.9% | 11.2% | 4.5% | 1.4% |
| Jun 2026 | 80.6% | 13.5% | 4.9% | 0.86% |
| Jul 2026 | 83.2% | 9.3% | 6.4% | 1.1% |
| Aug 2026 | 78.3% | 13.2% | 7.3% | 1.3% |
| Sep 2026 | — | — | — | — |
How has the Friendly Manager and Sporty comparison changed over the last 12 months?
3 findings
- Sporty was ahead of Friendly Manager in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Friendly Manager’s estimated Share of Search among sports club management software in New Zealand moved from 12.7% to 13.2%, and its estimated monthly branded searches held steady at 630.
- Across the 11 months ending August 2026, Sporty’s estimated Share of Search among sports club management software in New Zealand moved from 75.9% to 78.3%, and its estimated monthly branded searches held steady at 3.8K.
How did search popularity change for New Zealand sports club management software in August 2026?
2 changes
In August 2026, Friendly Manager gained estimated Share of Search among sports club management software in New Zealand, from 9.3% to 13.2%.
In August 2026, Sporty lost estimated Share of Search among sports club management software in New Zealand, from 83.2% to 78.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Friendly Manager’s and Sporty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Friendly Manager
4 branded search terms
- friendly manager
- friendly manager nz
- friendly manager website
- friendlymanager
Sporty
3 branded search terms
- sporty co nz
- sporty nz
- www sporty co nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.