Brandwave

Sports club management software in New Zealand:Which brands are most popular in search?

In August 2026, Sporty was the most searched among sports club management software in New Zealand, with an estimated 3.8K branded searches and 78.3% estimated Share of Search within this set.

Share of Search, August 2026
  1. Sporty78.3%
  2. Friendly Manager13.2%
  3. ClubSpark7.3%
  4. GameDay1.3%

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Share of SearchLeaderboard

Compare administration and membership tools New Zealand sports clubs can use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among sports club management software in New Zealand, by month

Share of Search by month for Sporty, Friendly Manager, ClubSpark. The figures are in the table below the chart.

View monthly share of search table
MonthSportyFriendly ManagerClubSparkGameDay
Oct 202575.9%12.7%10.5%1%
Nov 202577.2%13.1%9%0.77%
Dec 202576.1%13.3%9.3%1.3%
Jan 202674%15.5%9.9%0.58%
Feb 202674.9%15.2%8.9%0.96%
Mar 202680.7%13%5.5%0.86%
Apr 202680.6%13%4.9%1.6%
May 202682.9%11.2%4.5%1.4%
Jun 202680.6%13.5%4.9%0.86%
Jul 202683.2%9.3%6.4%1.1%
Aug 202678.3%13.2%7.3%1.3%
Sep 2026————

This month’s ranking, August 2026

  1. 1.Sporty

    78.3%

    held 1st · 3.8K estimated branded searches · -0.27% vs prior month · -4.9 points

  2. 2.Friendly Manager

    13.2%

    held 2nd · 630 estimated branded searches · +50% vs prior month · +3.9 points

  3. 3.ClubSpark

    7.3%

    held 3rd · 350 estimated branded searches · +20.7% vs prior month · +0.9 points

  4. 4.GameDay

    1.3%

    held 4th · 60 estimated branded searches · +20% vs prior month · +0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among sports club management software in New Zealand?

In August 2026, Sporty was the most searched among sports club management software in New Zealand, with an estimated 3.8K branded searches and 78.3% estimated Share of Search within this set. Friendly Manager is in 2nd place, 65.1 percentage points behind at 13.2% Share of Search.

New Zealand sports club management software, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Sporty75.9% → 78.3%83.2%Jul 202674%Jan 20261st
Friendly Manager12.7% → 13.2%15.5%Jan 20269.3%Jul 20262nd
ClubSpark10.5% → 7.3%10.5%Oct 20254.5%May 20263rd
GameDay1% → 1.3%1.6%Apr 20260.58%Jan 20264th

Each finding as a sentence

  • Across the 11 months ending August 2026, Sporty’s estimated Share of Search among sports club management software in New Zealand increased from 75.9% to 78.3%.
  • Across the 11 months ending August 2026, ClubSpark’s estimated Share of Search among sports club management software in New Zealand decreased from 10.5% to 7.3%.
  • Across the 11 months ending August 2026, Sporty’s estimated Share of Search among sports club management software in New Zealand peaked at 83.2% in July 2026 and was lowest at 74% in January 2026.
  • Across the 11 months ending August 2026, Friendly Manager’s estimated Share of Search among sports club management software in New Zealand peaked at 15.5% in January 2026 and was lowest at 9.3% in July 2026.
  • Across the 11 months ending August 2026, ClubSpark’s estimated Share of Search among sports club management software in New Zealand peaked at 10.5% in October 2025 and was lowest at 4.5% in May 2026.
  • Across the 11 months ending August 2026, Friendly Manager and GameDay held steady: their estimated Share of Search among sports club management software in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand sports club management software in August 2026?

  1. In August 2026, Friendly Manager gained estimated Share of Search among sports club management software in New Zealand, from 9.3% to 13.2%.

  2. In August 2026, ClubSpark gained estimated Share of Search among sports club management software in New Zealand, from 6.4% to 7.3%.

  3. In August 2026, Sporty lost estimated Share of Search among sports club management software in New Zealand, from 83.2% to 78.3%.

  4. Estimated monthly branded searches for GameDay in New Zealand rose 20% over 11 measured months, from 50 to 60 in August 2026.

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