Brandwave

How popular isSporty?

In October 2026, people searched for Sporty by name about 3,760 times in New Zealand, a 24.9% increase from the previous year. These searches made up 56.1% of all New Zealand sports club management software searches, placing Sporty first out of seven brands. When we asked both ChatGPT and Google AI Overviews about sports club management software, Sporty appeared in all answers and was the most recommended of the seven.

Search and AI answers in October 2026

Sporty is the most searched of 7 competitors and the most recommended in the AI answers we collected.

  1. SportyShare of searches 56.1%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. Hello ClubShare of searches 14.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
  3. Friendly ManagerShare of searches 10.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  4. SportsHQShare of searches 8.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  5. ClubSparkShare of searches 7.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

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Top sports club management software in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Sporty appeared in all four answers. Sporty is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sporty1st
  2. Hello Club2nd
  3. SportsHQ3rd
  4. Friendly Manager4th
  5. ClubHub5th
  6. ClubSpark–
  7. GameDay–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sporty4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Hello Club2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Friendly Manager2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • SportsHQ2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • ClubHub2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • ClubSpark0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • GameDay0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about sports club management software

4 answers

  • Asked ChatGPT

    “Which sports club management platform should I use in New Zealand?”

    1. 1Sporty
    2. 2SportsHQ

  • Asked ChatGPT

    “What are the best sports club management platforms in New Zealand?”

    1. 1Sporty
    2. 2Hello Club
    3. 3Friendly Manager
    4. 4SportsHQ
    5. 5ClubHub

  • Asked ChatGPT

    “What's the best sports club management platform in New Zealand for a small club?”

    1. 1Sporty
    2. 2Hello Club
    3. 3ClubHub
    4. 4Friendly Manager

  • Searched Google, AI Overview

    “sports club management software”

    1. 1Sporty

  • Searched Google, AI Overview

    “best club management software”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Sporty compared with other New Zealand sports club management software?

Sporty against sports club management software in New Zealand, by month

Share of searches by month for Sporty, Hello Club, Friendly Manager, SportsHQ, ClubSpark. The figures are in the table below the chart.

View monthly share of searches table
MonthSportyHello ClubFriendly ManagerSportsHQClubSparkClubHubGameDay
Nov 202557.2%19%9.1%7.4%6.3%0.57%0.38%
Dec 202555%18.8%8.3%10.2%6.1%0.96%0.64%
Jan 202654.3%18.9%10.3%8.4%6.9%1.1%0.21%
Feb 202657.2%18.4%10.8%5.9%6.4%0.92%0.37%
Mar 202663.2%17.4%9.7%4.3%4%0.94%0.4%
Apr 202664%17.9%9.9%2.9%3.6%1.2%0.55%
May 202662.8%21.9%8.1%2.9%3.3%0.55%0.55%
Jun 202661.5%21.3%9.7%2.8%3.4%0.82%0.49%
Jul 202666.1%17.6%6.9%3%4.7%1.2%0.53%
Aug 202660%20.8%9.4%3.4%5.3%0.64%0.48%
Sep 202660.3%16%9.5%4.2%8.7%1.1%0.32%
Oct 202656.1%14.9%10.7%8.8%7.9%1%0.45%

  1. 1.Sporty

    56.1%

    Held 1st. 3.8K estimated branded searches, 0% vs prior month. Share -4.1 points.

  2. 2.Hello Club

    14.9%

    Held 2nd. 1K estimated branded searches, 0% vs prior month. Share -1.1 points.

  3. 3.Friendly Manager

    10.7%

    Held 3rd. 720 estimated branded searches, +22% vs prior month. Share +1.3 points.

  4. 4.SportsHQ

    8.8%

    Moved from 5th to 4th. 590 estimated branded searches, +126.9% vs prior month. Share +4.6 points.

  5. 5.ClubSpark

    7.9%

    Moved from 4th to 5th. 530 estimated branded searches, -1.9% vs prior month. Share -0.7 points.

  6. 6.ClubHub

    1%

    Held 6th. 70 estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.GameDay

    0.45%

    Held 7th. 30 estimated branded searches, +50% vs prior month. Share +0.1 points.

Compare popularity between Sporty and its closest rivals

Every comparison with Sporty

6 comparisons

How has branded search demand for Sporty changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Sporty in New Zealand rose from 3K to 3.8K.
  • Across the 12 months ending October 2026, Sporty’s share of searches among sports club management software in New Zealand decreased from 57.2% to 56.1%.
  • Across the 12 months ending October 2026, Sporty’s share of searches among sports club management software in New Zealand peaked at 66.1% in July 2026 and was lowest at 54.3% in January 2026.

How did search popularity change for New Zealand sports club management software in October 2026?

6 changes

  1. In October 2026, SportsHQ overtook ClubSpark to rank 4th among sports club management software in New Zealand, with 8.8% of the searches.

  2. In October 2026, Friendly Manager gained share of searches among sports club management software in New Zealand, from 9.5% to 10.7%.

  3. In October 2026, Sporty lost share of searches among sports club management software in New Zealand, from 60.3% to 56.1%.

  4. In October 2026, Hello Club lost share of searches among sports club management software in New Zealand, from 16% to 14.9%.

  5. In October 2026, ClubSpark lost share of searches among sports club management software in New Zealand, from 8.7% to 7.9%.

  6. Estimated monthly branded searches for ClubHub in New Zealand rose 133.3% over 12 measured months, from 30 to 70 in October 2026.

How are Sporty’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Sporty’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sporty co nz
  • sporty nz
  • www sporty co nz

Do you work for Sporty? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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