ClubHub vs Sporty:Which is more popular in New Zealand?
In October 2026, Sporty had more branded searches than ClubHub among sports club management software in New Zealand. Sporty had about 3,760 branded searches, while ClubHub had 70. Sporty made up 56.1% of all sports club management software searches we track, and ClubHub accounted for 1%. When we asked ChatGPT and Google AI Overviews about sports club management software, Sporty appeared in all four answers and ClubHub in two. Sporty was mentioned before ClubHub in every answer.
Who do people search for more?
Sporty, about 54 searches for every 1 for ClubHub
Who does AI mention more?
Sporty, mentioned in every answer we collected
Who does AI recommend more?
Sporty, named ahead of ClubHub in every answer
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Top sports club management software in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Sporty appeared in all four answers. ClubHub was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Sporty was listed before ClubHub in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Sporty1st
Hello Club2nd
SportsHQ3rd
Friendly Manager4th
ClubHub5th
ClubSpark–
GameDay–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sporty4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Hello Club2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Friendly Manager2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- SportsHQ2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- ClubHub2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- ClubSpark0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- GameDay0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about sports club management software
4 answers
Asked ChatGPT
“Which sports club management platform should I use in New Zealand?”
Asked ChatGPT
“What are the best sports club management platforms in New Zealand?”
Asked ChatGPT
“What's the best sports club management platform in New Zealand for a small club?”
Searched Google, AI Overview
“sports club management software”
Searched Google, AI Overview
“best club management software”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is ClubHub or Sporty more popular in search?
This chart shows how often people search Google for ClubHub and Sporty by name. Each line represents a brand's share of searches for all seven sports club management software we track, month by month, from searches in New Zealand.
Share of searches by month for Sporty, ClubHub. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sporty | Hello Club | Friendly Manager | SportsHQ | ClubSpark | ClubHub | GameDay |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 57.2% | 19% | 9.1% | 7.4% | 6.3% | 0.57% | 0.38% |
| Dec 2025 | 55% | 18.8% | 8.3% | 10.2% | 6.1% | 0.96% | 0.64% |
| Jan 2026 | 54.3% | 18.9% | 10.3% | 8.4% | 6.9% | 1.1% | 0.21% |
| Feb 2026 | 57.2% | 18.4% | 10.8% | 5.9% | 6.4% | 0.92% | 0.37% |
| Mar 2026 | 63.2% | 17.4% | 9.7% | 4.3% | 4% | 0.94% | 0.4% |
| Apr 2026 | 64% | 17.9% | 9.9% | 2.9% | 3.6% | 1.2% | 0.55% |
| May 2026 | 62.8% | 21.9% | 8.1% | 2.9% | 3.3% | 0.55% | 0.55% |
| Jun 2026 | 61.5% | 21.3% | 9.7% | 2.8% | 3.4% | 0.82% | 0.49% |
| Jul 2026 | 66.1% | 17.6% | 6.9% | 3% | 4.7% | 1.2% | 0.53% |
| Aug 2026 | 60% | 20.8% | 9.4% | 3.4% | 5.3% | 0.64% | 0.48% |
| Sep 2026 | 60.3% | 16% | 9.5% | 4.2% | 8.7% | 1.1% | 0.32% |
| Oct 2026 | 56.1% | 14.9% | 10.7% | 8.8% | 7.9% | 1% | 0.45% |
How has branded search for ClubHub and Sporty changed in New Zealand over the last 12 months?
3 findings
- Sporty was ahead of ClubHub in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, ClubHub’s share of searches among sports club management software in New Zealand moved from 0.57% to 1%, and its estimated monthly branded searches moved from 30 to 70.
- Across the 12 months ending October 2026, Sporty’s share of searches among sports club management software in New Zealand moved from 57.2% to 56.1%, and its estimated monthly branded searches moved from 3K to 3.8K.
How did search popularity change for New Zealand sports club management software in October 2026?
2 changes
In October 2026, Sporty lost share of searches among sports club management software in New Zealand, from 60.3% to 56.1%.
Estimated monthly branded searches for ClubHub in New Zealand rose 133.3% over 12 measured months, from 30 to 70 in October 2026.
How are ClubHub’s and Sporty’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using ClubHub’s and Sporty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among sports club management software
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