Brandwave

ClubSpark vs Hello Club:Which is more popular in New Zealand?

In October 2026, Hello Club had more branded searches than ClubSpark among sports club management software in New Zealand. Hello Club had about 1,000 branded searches, while ClubSpark had 530. Hello Club made up 14.9% of all sports club management software searches we track, and ClubSpark accounted for 7.9%. When we asked ChatGPT and Google AI Overviews about sports club management software, Hello Club appeared in two of the four answers and ClubSpark in none.

Among sports club management software in New Zealand in October 2026

Who do people search for more?

Hello Club, about 89% more searches than ClubSpark

Hello Club 1K searchesClubSpark 530 searches

Who does AI mention more?

Hello Club, mentioned in 2 of 4 answers, ClubSpark in 0

Hello Club in 2 of 4ClubSpark in 0 of 4

Who does AI recommend more?

Hello Club, the only one of the two named

Hello Club first in 2ClubSpark never named

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Top sports club management software in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Hello Club was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. ClubSpark did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sporty1st
  2. Hello Club2nd
  3. SportsHQ3rd
  4. Friendly Manager4th
  5. ClubHub5th
  6. ClubSpark–
  7. GameDay–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sporty4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Hello Club2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Friendly Manager2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • SportsHQ2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • ClubHub2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • ClubSpark0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • GameDay0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about sports club management software

4 answers

  • Asked ChatGPT

    “Which sports club management platform should I use in New Zealand?”

    1. 1Sporty
    2. 2SportsHQ

  • Asked ChatGPT

    “What are the best sports club management platforms in New Zealand?”

    1. 1Sporty
    2. 2Hello Club
    3. 3Friendly Manager
    4. 4SportsHQ
    5. 5ClubHub

  • Asked ChatGPT

    “What's the best sports club management platform in New Zealand for a small club?”

    1. 1Sporty
    2. 2Hello Club
    3. 3ClubHub
    4. 4Friendly Manager

  • Searched Google, AI Overview

    “sports club management software”

    1. 1Sporty

  • Searched Google, AI Overview

    “best club management software”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is ClubSpark or Hello Club more popular in search?

This chart shows how often people search Google for ClubSpark and Hello Club by name. Each line represents a brand's share of searches for all seven sports club management software we track, month by month, from searches in New Zealand.

ClubSpark and Hello Club among sports club management software in New Zealand, by month

Share of searches by month for Hello Club, ClubSpark. The figures are in the table below the chart.

View monthly share of searches table
MonthSportyHello ClubFriendly ManagerSportsHQClubSparkClubHubGameDay
Nov 202557.2%19%9.1%7.4%6.3%0.57%0.38%
Dec 202555%18.8%8.3%10.2%6.1%0.96%0.64%
Jan 202654.3%18.9%10.3%8.4%6.9%1.1%0.21%
Feb 202657.2%18.4%10.8%5.9%6.4%0.92%0.37%
Mar 202663.2%17.4%9.7%4.3%4%0.94%0.4%
Apr 202664%17.9%9.9%2.9%3.6%1.2%0.55%
May 202662.8%21.9%8.1%2.9%3.3%0.55%0.55%
Jun 202661.5%21.3%9.7%2.8%3.4%0.82%0.49%
Jul 202666.1%17.6%6.9%3%4.7%1.2%0.53%
Aug 202660%20.8%9.4%3.4%5.3%0.64%0.48%
Sep 202660.3%16%9.5%4.2%8.7%1.1%0.32%
Oct 202656.1%14.9%10.7%8.8%7.9%1%0.45%

How has branded search for ClubSpark and Hello Club changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand sports club management software in October 2026?

3 changes

  1. In October 2026, SportsHQ overtook ClubSpark to rank 4th among sports club management software in New Zealand, with 8.8% of the searches.

  2. In October 2026, Hello Club lost share of searches among sports club management software in New Zealand, from 16% to 14.9%.

  3. In October 2026, ClubSpark lost share of searches among sports club management software in New Zealand, from 8.7% to 7.9%.

How are ClubSpark’s and Hello Club’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using ClubSpark’s and Hello Club’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ClubSpark

8 branded search terms

  • clubspark
  • clubspark app
  • clubspark booking app
  • clubspark booking system
  • clubspark coaching app
  • clubspark membership
  • clubspark tennis
  • tennis clubspark

Hello Club

1 branded search term

  • hello club

How the Brand Demand Index is measured

Other head-to-heads among sports club management software

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