Bacardi vs Captain Morgan:Which is more popular?
In September 2026, Bacardi had more branded searches than Captain Morgan among spiced rum brands in New Zealand. Bacardi had about 2,360 branded searches, while Captain Morgan had 880. Bacardi made up 35.6% of all spiced rum brand searches we track, and Captain Morgan accounted for 13.3%. When we asked ChatGPT and Google AI Overviews about spiced rum brands, Captain Morgan appeared in all four answers and Bacardi in none.
Who do people search for more?
Bacardi, about 3 searches for every 1 for Captain Morgan
Who does AI mention more?
Captain Morgan, mentioned in every answer we collected
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Top spiced rum brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Captain Morgan appeared in all four answers. Bacardi did not appear in any of the four answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Captain Morgan4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Bundaberg0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Bacardi0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Havana Club0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about spiced rum brands
4 answers
Asked ChatGPT
“Which spiced rum brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best spiced rum brands in New Zealand?”
Asked ChatGPT
“What's the best spiced rum brand in New Zealand for cocktails?”
Searched Google, AI Overview
“best spiced rum”
Searched Google, AI Overview
“dark spiced rum”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bacardi or Captain Morgan more popular in search?
This chart shows how often people search Google for Bacardi and Captain Morgan by name. Each line represents a brand's share of searches for all four spiced rum brands we track, month by month, from searches in New Zealand.
Share of searches by month for Bacardi, Captain Morgan. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bundaberg | Bacardi | Captain Morgan | Havana Club |
|---|---|---|---|---|
| Oct 2025 | 47.6% | 35.5% | 13% | 3.8% |
| Nov 2025 | 44.8% | 41.4% | 10.2% | 3.7% |
| Dec 2025 | 35.7% | 51.5% | 9.2% | 3.6% |
| Jan 2026 | 46.5% | 36.3% | 12.6% | 4.6% |
| Feb 2026 | 47.7% | 35.7% | 12.9% | 3.8% |
| Mar 2026 | 57.7% | 29.2% | 10.6% | 2.5% |
| Apr 2026 | 47.7% | 36.4% | 12.9% | 3% |
| May 2026 | 51.3% | 32.1% | 13.9% | 2.7% |
| Jun 2026 | 52.5% | 33.2% | 11.6% | 2.7% |
| Jul 2026 | 47.9% | 35.8% | 13.2% | 3.1% |
| Aug 2026 | 48.5% | 35.6% | 13.3% | 2.6% |
| Sep 2026 | 48.5% | 35.6% | 13.3% | 2.6% |
How has the Bacardi and Captain Morgan comparison changed over the last 12 months?
3 findings
- Bacardi was ahead of Captain Morgan in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bacardi’s share of searches among spiced rum brands in New Zealand moved from 35.5% to 35.6%, and its estimated monthly branded searches held steady at 2.4K.
- Across the 12 months ending September 2026, Captain Morgan’s share of searches among spiced rum brands in New Zealand moved from 13% to 13.3%, and its estimated monthly branded searches held steady at 880.
How did search popularity change for New Zealand spiced rum brands in September 2026?
0 changes
Neither Bacardi nor Captain Morgan moved beyond provider rounding among spiced rum brands in September 2026.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Bacardi’s and Captain Morgan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bacardi
7 branded search terms
- bacardi
- bacardi 151
- bacardi breezer
- bacardi cocktail
- bacardi mixed
- bacardi mojito
- bacardi oro
Captain Morgan
2 branded search terms
- captain morgan
- captainmorgan
Other head-to-heads among spiced rum brands
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