Spiced rum brands in New Zealand:Which are most popular?
In September 2026, Bundaberg was the most searched spiced rum brand in New Zealand, accounting for 48.5% of all searches among the four brands we track. When we checked with ChatGPT and Google AI Overviews, Captain Morgan showed up in every answer.
BundabergShare of searches 48.5%Mentioned in 0 of 4 AI answers
BacardiShare of searches 35.6%Mentioned in 0 of 4 AI answers
Captain MorganShare of searches 13.3%Mentioned in 4 of 4 AI answers
Havana ClubShare of searches 2.6%Mentioned in 0 of 4 AI answers
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Top spiced rum brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Captain Morgan appeared every time. Bundaberg, which ranked first in searches, was not mentioned at all.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Captain Morgan4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Bundaberg0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Bacardi0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Havana Club0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about spiced rum brands
4 answers
Asked ChatGPT
“Which spiced rum brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best spiced rum brands in New Zealand?”
Asked ChatGPT
“What's the best spiced rum brand in New Zealand for cocktails?”
Searched Google, AI Overview
“best spiced rum”
Searched Google, AI Overview
“dark spiced rum”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which spiced rum brands do people search for most?
This chart shows how often people search Google for each spiced rum brand by name. Each line represents a brand's share of searches for all four spiced rum brands we track, month by month, from searches in New Zealand.
Share of searches by month for Bundaberg, Bacardi, Captain Morgan, Havana Club. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bundaberg | Bacardi | Captain Morgan | Havana Club |
|---|---|---|---|---|
| Oct 2025 | 47.6% | 35.5% | 13% | 3.8% |
| Nov 2025 | 44.8% | 41.4% | 10.2% | 3.7% |
| Dec 2025 | 35.7% | 51.5% | 9.2% | 3.6% |
| Jan 2026 | 46.5% | 36.3% | 12.6% | 4.6% |
| Feb 2026 | 47.7% | 35.7% | 12.9% | 3.8% |
| Mar 2026 | 57.7% | 29.2% | 10.6% | 2.5% |
| Apr 2026 | 47.7% | 36.4% | 12.9% | 3% |
| May 2026 | 51.3% | 32.1% | 13.9% | 2.7% |
| Jun 2026 | 52.5% | 33.2% | 11.6% | 2.7% |
| Jul 2026 | 47.9% | 35.8% | 13.2% | 3.1% |
| Aug 2026 | 48.5% | 35.6% | 13.3% | 2.6% |
| Sep 2026 | 48.5% | 35.6% | 13.3% | 2.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.5% | 3.2K | 0% | 0 points | |
| 2, held 2nd | 35.6% | 2.4K | 0% | 0 points | |
| 3, held 3rd | 13.3% | 880 | 0% | 0 points | |
| 4, held 4th | 2.6% | 170 | 0% | 0 points |
48.5%
Held 1st. 3.2K estimated branded searches, 0% vs prior month. Share 0 points.
2.
Bacardi35.6%
Held 2nd. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
13.3%
Held 3rd. 880 estimated branded searches, 0% vs prior month. Share 0 points.
2.6%
Held 4th. 170 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among spiced rum brands in New Zealand?
4 brands
In September 2026, Bundaberg was the most searched among spiced rum brands in New Zealand, with an estimated 3.2K branded searches, 48.5% of all searches for the four we track. Bacardi is in 2nd place, 12.8 percentage points behind at 35.6%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Bundaberg | 47.6% → 48.5% | 57.7%Mar 2026 | 35.7%Dec 2025 | 1st |
| Bacardi | 35.5% → 35.6% | 51.5%Dec 2025 | 29.2%Mar 2026 | 2nd |
| Captain Morgan | 13% → 13.3% | 13.9%May 2026 | 9.2%Dec 2025 | 3rd |
| Havana Club | 3.8% → 2.6% | 4.6%Jan 2026 | 2.5%Mar 2026 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Bundaberg’s share of searches among spiced rum brands in New Zealand increased from 47.6% to 48.5%.
- Across the 12 months ending September 2026, Havana Club’s share of searches among spiced rum brands in New Zealand decreased from 3.8% to 2.6%.
- Across the 12 months ending September 2026, Bundaberg’s share of searches among spiced rum brands in New Zealand peaked at 57.7% in March 2026 and was lowest at 35.7% in December 2025.
- Across the 12 months ending September 2026, Bacardi’s share of searches among spiced rum brands in New Zealand peaked at 51.5% in December 2025 and was lowest at 29.2% in March 2026.
- Across the 12 months ending September 2026, Captain Morgan’s share of searches among spiced rum brands in New Zealand peaked at 13.9% in May 2026 and was lowest at 9.2% in December 2025.
- Across the 12 months ending September 2026, Havana Club’s share of searches among spiced rum brands in New Zealand peaked at 4.6% in January 2026 and was lowest at 2.5% in March 2026.
- Across the 12 months ending September 2026, Bacardi and Captain Morgan held steady: their share of searches among spiced rum brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand spiced rum brands in September 2026?
1 change
Estimated monthly branded searches for Havana Club in New Zealand fell 34.6% over 12 measured months, from 260 to 170 in September 2026.
Compare popularity between leading brands
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