Brandwave

How popular isBacardi?

In September 2026, people searched for Bacardi by name about 2,830 times in New Zealand, about the same as the previous year. These searches made up 35.6% of all New Zealand spiced rum brand searches, placing Bacardi second out of four brands. When we asked both ChatGPT and Google AI Overviews about spiced rum brands, Bacardi did not appear in any of the answers.

Search and AI answers in September 2026

Bacardi is the second most searched of 4 competitors.

  1. BundabergShare of searches 48.5%Mentioned in 0 of 4 AI answers
  2. BacardiShare of searches 35.6%Mentioned in 0 of 4 AI answers
  3. Captain MorganShare of searches 13.3%Mentioned in 4 of 4 AI answers
  4. Havana ClubShare of searches 2.6%Mentioned in 0 of 4 AI answers
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Top spiced rum brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Bacardi did not appear in any of the four answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Captain Morgan4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bundaberg0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bacardi0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Havana Club0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about spiced rum brands

4 answers

  • Asked ChatGPT

    “Which spiced rum brand should I buy in New Zealand?”

    1. 1Captain Morgan

  • Asked ChatGPT

    “What are the best spiced rum brands in New Zealand?”

    1. 1Captain Morgan

  • Asked ChatGPT

    “What's the best spiced rum brand in New Zealand for cocktails?”

    1. 1Captain Morgan

  • Searched Google, AI Overview

    “best spiced rum”

    1. 1Captain Morgan

  • Searched Google, AI Overview

    “dark spiced rum”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which spiced rum brands compete with Bacardi?

Bacardi against spiced rum brands in New Zealand, by month

Share of searches by month for Bundaberg, Bacardi, Captain Morgan, Havana Club. The figures are in the table below the chart.

View monthly share of searches table
MonthBundabergBacardiCaptain MorganHavana Club
Oct 202547.6%35.5%13%3.8%
Nov 202544.8%41.4%10.2%3.7%
Dec 202535.7%51.5%9.2%3.6%
Jan 202646.5%36.3%12.6%4.6%
Feb 202647.7%35.7%12.9%3.8%
Mar 202657.7%29.2%10.6%2.5%
Apr 202647.7%36.4%12.9%3%
May 202651.3%32.1%13.9%2.7%
Jun 202652.5%33.2%11.6%2.7%
Jul 202647.9%35.8%13.2%3.1%
Aug 202648.5%35.6%13.3%2.6%
Sep 202648.5%35.6%13.3%2.6%

  1. 1.Bundaberg

    48.5%

    Held 1st. 3.2K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Bacardi

    35.6%

    Held 2nd. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Captain Morgan

    13.3%

    Held 3rd. 880 estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Havana Club

    2.6%

    Held 4th. 170 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Bacardi and its closest rivals

Every comparison with Bacardi

8 comparisons

How has branded search demand for Bacardi changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bacardi in New Zealand held steady at 2.8K.
  • Across the 12 months ending September 2026, Bacardi’s share of searches among spiced rum brands in New Zealand peaked at 51.5% in December 2025 and was lowest at 29.2% in March 2026.

How did search popularity change for New Zealand spiced rum brands in September 2026?

1 change

  1. Estimated monthly branded searches for Havana Club in New Zealand fell 34.6% over 12 measured months, from 260 to 170 in September 2026.

How are Bacardi’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Bacardi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bacardi
  • bacardi 151
  • bacardi breezer
  • bacardi cocktail
  • bacardi mixed
  • bacardi mojito
  • bacardi oro
  • bacardi rum
  • bacardi spiced rum
  • bacardi superior rum

Do you work for Bacardi? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Bacardi compete?

Bacardi is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Rum brands1st of 922.3%Show ranking
Spiced rum brands2nd of 435.6%Shown above
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Is Bacardi your brand?

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