Bacardi vs Malibu:Which is more popular by branded search in New Zealand?
In August 2026, Bacardi had more branded searches than Malibu among rum brands in New Zealand. Bacardi was estimated to have 4.2K branded searches compared to Malibu’s 2.2K, and held a 36.8% Share of Search versus Malibu’s 19.3%.
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Which is more popular in search, Bacardi or Malibu?
Compare the rum brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bacardi, Malibu. The figures are in the table below the chart.
View monthly share of search table
| Month | Bacardi | Kraken | Malibu | Captain Morgan | Sailor Jerry |
|---|---|---|---|---|---|
| Oct 2025 | 35.2% | 19.1% | 21.7% | 17.2% | 6.9% |
| Nov 2025 | 38.9% | 18.1% | 21.4% | 15% | 6.6% |
| Dec 2025 | 39.7% | 18.5% | 23.4% | 12.4% | 6% |
| Jan 2026 | 36% | 16.2% | 24.6% | 15.7% | 7.5% |
| Feb 2026 | 38.6% | 15.2% | 21.9% | 17.3% | 7% |
| Mar 2026 | 37.8% | 14.7% | 21% | 18.5% | 8% |
| Apr 2026 | 34.7% | 20.9% | 21.2% | 16.5% | 6.8% |
| May 2026 | 34.9% | 22% | 18.9% | 17.4% | 6.8% |
| Jun 2026 | 33.2% | 22.7% | 18.9% | 17.7% | 7.5% |
| Jul 2026 | 35.4% | 19.4% | 18.9% | 20.1% | 6.2% |
| Aug 2026 | 36.8% | 20.6% | 19.3% | 17.3% | 6% |
| Sep 2026 | — | — | — | — | — |
How has the Bacardi and Malibu comparison changed over the last 12 months?
3 findings
- Bacardi was ahead of Malibu in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bacardi’s estimated Share of Search among rum brands in New Zealand moved from 35.2% to 36.8%, and its estimated monthly branded searches moved from 3.5K to 4.2K.
- Across the 11 months ending August 2026, Malibu’s estimated Share of Search among rum brands in New Zealand moved from 21.7% to 19.3%, and its estimated monthly branded searches held steady at 2.2K.
How did search popularity change for New Zealand rum brands in August 2026?
2 changes
In August 2026, Bacardi gained estimated Share of Search among rum brands in New Zealand, from 35.4% to 36.8%.
In August 2026, Malibu rose from 4th to 3rd among rum brands in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Bacardi’s and Malibu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bacardi
20 branded search terms
- bacardi
- bacardi 151
- bacardi 1l
- bacardi breezer
- bacardi cocktail
- bacardi com
- bacardi gold rum
- bacardi mixed
- bacardi mojito
- bacardi near me
- bacardi new zealand
- bacardi nz
- bacardi online
- bacardi oro
- bacardi price
- bacardi rum
- bacardi spiced rum
- bacardi superior rum
- bacardi superior white rum
- bacardi white rum
Malibu
9 branded search terms
- malibu coconut rum
- malibu rum
- malibu rum 1l
- malibu rum alcohol
- malibu rum bottle
- malibu rum cocktail
- malibu rum cost
- malibu spiced rum
- pineapple rum malibu
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.