How popular isBacardi in search?
In August 2026, there were an estimated 4.2K branded searches for Bacardi in New Zealand which is up 17.2% over the last 11 months. Bacardi holds 36.8% estimated Share of Search among New Zealand rum brands and is ranked 1st of 5 competitors for search popularity.
Bacardi36.8%
Kraken20.6%
Malibu19.3%Captain Morgan17.3%
Sailor Jerry6%
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Which rum brands compete with Bacardi?
Share of Search by month for Bacardi, Kraken, Malibu, Captain Morgan, Sailor Jerry. The figures are in the table below the chart.
View monthly share of search table
| Month | Bacardi | Kraken | Malibu | Captain Morgan | Sailor Jerry |
|---|---|---|---|---|---|
| Oct 2025 | 35.2% | 19.1% | 21.7% | 17.2% | 6.9% |
| Nov 2025 | 38.9% | 18.1% | 21.4% | 15% | 6.6% |
| Dec 2025 | 39.7% | 18.5% | 23.4% | 12.4% | 6% |
| Jan 2026 | 36% | 16.2% | 24.6% | 15.7% | 7.5% |
| Feb 2026 | 38.6% | 15.2% | 21.9% | 17.3% | 7% |
| Mar 2026 | 37.8% | 14.7% | 21% | 18.5% | 8% |
| Apr 2026 | 34.7% | 20.9% | 21.2% | 16.5% | 6.8% |
| May 2026 | 34.9% | 22% | 18.9% | 17.4% | 6.8% |
| Jun 2026 | 33.2% | 22.7% | 18.9% | 17.7% | 7.5% |
| Jul 2026 | 35.4% | 19.4% | 18.9% | 20.1% | 6.2% |
| Aug 2026 | 36.8% | 20.6% | 19.3% | 17.3% | 6% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.8% | 4.2K | -2.8% | +1.4 points | |
| 2, moved from 3rd to 2nd | 20.6% | 2.3K | -0.85% | +1.2 pointsmoved from 3rd to 2nd | |
| 3, moved from 4th to 3rd | 19.3% | 2.2K | -4.4% | +0.4 pointsmoved from 4th to 3rd | |
| 4, moved from 2nd to 4th | 17.3% | 1.9K | -19.8% | -2.8 pointsmoved from 2nd to 4th | |
| 5, held 5th | 6% | 680 | -9.3% | -0.2 points |
1.
Bacardi36.8%
held 1st · 4.2K estimated branded searches · -2.8% vs prior month · +1.4 points
2.
Kraken20.6%
moved from 3rd to 2nd · 2.3K estimated branded searches · -0.85% vs prior month · +1.2 points
3.
Malibu19.3%
moved from 4th to 3rd · 2.2K estimated branded searches · -4.4% vs prior month · +0.4 points
17.3%
moved from 2nd to 4th · 1.9K estimated branded searches · -19.8% vs prior month · -2.8 points
6%
held 5th · 680 estimated branded searches · -9.3% vs prior month · -0.2 points
Compare search popularity between Bacardi and its closest rivals
How has branded search demand for Bacardi changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Bacardi in New Zealand rose from 3.5K to 4.2K.
- Across the 11 months ending August 2026, Bacardi’s estimated Share of Search among rum brands in New Zealand increased from 35.2% to 36.8%.
- Across the 11 months ending August 2026, Bacardi’s estimated Share of Search among rum brands in New Zealand peaked at 39.7% in December 2025 and was lowest at 33.2% in June 2026.
How did search popularity change for New Zealand rum brands in August 2026?
4 changes
In August 2026, Kraken overtook Captain Morgan to rank 2nd among rum brands in New Zealand, at 20.6%.
In August 2026, Bacardi gained estimated Share of Search among rum brands in New Zealand, from 35.4% to 36.8%.
In August 2026, Captain Morgan lost estimated Share of Search among rum brands in New Zealand, from 20.1% to 17.3%.
In August 2026, Malibu rose from 4th to 3rd among rum brands in New Zealand.
How is Bacardi measured?
Brandwave collects information about searches that people make online using Bacardi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
20 branded search terms
- bacardi
- bacardi 151
- bacardi 1l
- bacardi breezer
- bacardi cocktail
- bacardi com
- bacardi gold rum
- bacardi mixed
- bacardi mojito
- bacardi near me
- bacardi new zealand
- bacardi nz
- bacardi online
- bacardi oro
- bacardi price
- bacardi rum
- bacardi spiced rum
- bacardi superior rum
- bacardi superior white rum
- bacardi white rum
Do you work for Bacardi? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Bacardi your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.