Captain Morgan vs Havana Club:Which is more popular?
In September 2026, Captain Morgan had more branded searches than Havana Club among spiced rum brands in New Zealand. Captain Morgan had about 880 branded searches, while Havana Club had 170. Captain Morgan made up 13.3% of all spiced rum brand searches we track, and Havana Club accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about spiced rum brands, Captain Morgan appeared in all four answers and Havana Club in none.
Who do people search for more?
Captain Morgan, about 5 searches for every 1 for Havana Club
Who does AI mention more?
Captain Morgan, mentioned in every answer we collected
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Top spiced rum brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Captain Morgan appeared in all four answers. Havana Club did not appear in any of the four answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Captain Morgan4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Bundaberg0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bacardi0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Havana Club0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about spiced rum brands
4 answers
Asked ChatGPT
“Which spiced rum brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best spiced rum brands in New Zealand?”
Asked ChatGPT
“What's the best spiced rum brand in New Zealand for cocktails?”
Searched Google, AI Overview
“best spiced rum”
Searched Google, AI Overview
“dark spiced rum”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Captain Morgan or Havana Club more popular in search?
This chart shows how often people search Google for Captain Morgan and Havana Club by name. Each line represents a brand's share of searches for all four spiced rum brands we track, month by month, from searches in New Zealand.
Share of searches by month for Captain Morgan, Havana Club. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bundaberg | Bacardi | Captain Morgan | Havana Club |
|---|---|---|---|---|
| Oct 2025 | 47.6% | 35.5% | 13% | 3.8% |
| Nov 2025 | 44.8% | 41.4% | 10.2% | 3.7% |
| Dec 2025 | 35.7% | 51.5% | 9.2% | 3.6% |
| Jan 2026 | 46.5% | 36.3% | 12.6% | 4.6% |
| Feb 2026 | 47.7% | 35.7% | 12.9% | 3.8% |
| Mar 2026 | 57.7% | 29.2% | 10.6% | 2.5% |
| Apr 2026 | 47.7% | 36.4% | 12.9% | 3% |
| May 2026 | 51.3% | 32.1% | 13.9% | 2.7% |
| Jun 2026 | 52.5% | 33.2% | 11.6% | 2.7% |
| Jul 2026 | 47.9% | 35.8% | 13.2% | 3.1% |
| Aug 2026 | 48.5% | 35.6% | 13.3% | 2.6% |
| Sep 2026 | 48.5% | 35.6% | 13.3% | 2.6% |
How has the Captain Morgan and Havana Club comparison changed over the last 12 months?
3 findings
- Captain Morgan was ahead of Havana Club in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Captain Morgan’s share of searches among spiced rum brands in New Zealand moved from 13% to 13.3%, and its estimated monthly branded searches held steady at 880.
- Across the 12 months ending September 2026, Havana Club’s share of searches among spiced rum brands in New Zealand moved from 3.8% to 2.6%, and its estimated monthly branded searches moved from 260 to 170.
How did search popularity change for New Zealand spiced rum brands in September 2026?
1 change
Estimated monthly branded searches for Havana Club in New Zealand fell 34.6% over 12 measured months, from 260 to 170 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Captain Morgan’s and Havana Club’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Captain Morgan
2 branded search terms
- captain morgan
- captainmorgan
Havana Club
1 branded search term
- havana club
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