Bacardi vs Bundaberg:Which is more popular?
In September 2026, Bundaberg had more branded searches than Bacardi among spiced rum brands in New Zealand. Bundaberg had about 3,210 branded searches, while Bacardi had 2,360. Bundaberg made up 48.5% of all spiced rum brand searches we track, and Bacardi accounted for 35.6%. When we asked ChatGPT and Google AI Overviews about spiced rum brands, neither Bacardi nor Bundaberg appeared in any of the four answers.
Who do people search for more?
Bundaberg, about 36% more searches than Bacardi
Who does AI mention more?
Both were mentioned in 0 of 4 answers.
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Top spiced rum brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, neither Bacardi nor Bundaberg showed up in any of the four answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Captain Morgan4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Bundaberg0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bacardi0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Havana Club0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about spiced rum brands
4 answers
Asked ChatGPT
“Which spiced rum brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best spiced rum brands in New Zealand?”
Asked ChatGPT
“What's the best spiced rum brand in New Zealand for cocktails?”
Searched Google, AI Overview
“best spiced rum”
Searched Google, AI Overview
“dark spiced rum”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bacardi or Bundaberg more popular in search?
This chart shows how often people search Google for Bacardi and Bundaberg by name. Each line represents a brand's share of searches for all four spiced rum brands we track, month by month, from searches in New Zealand.
Share of searches by month for Bundaberg, Bacardi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bundaberg | Bacardi | Captain Morgan | Havana Club |
|---|---|---|---|---|
| Oct 2025 | 47.6% | 35.5% | 13% | 3.8% |
| Nov 2025 | 44.8% | 41.4% | 10.2% | 3.7% |
| Dec 2025 | 35.7% | 51.5% | 9.2% | 3.6% |
| Jan 2026 | 46.5% | 36.3% | 12.6% | 4.6% |
| Feb 2026 | 47.7% | 35.7% | 12.9% | 3.8% |
| Mar 2026 | 57.7% | 29.2% | 10.6% | 2.5% |
| Apr 2026 | 47.7% | 36.4% | 12.9% | 3% |
| May 2026 | 51.3% | 32.1% | 13.9% | 2.7% |
| Jun 2026 | 52.5% | 33.2% | 11.6% | 2.7% |
| Jul 2026 | 47.9% | 35.8% | 13.2% | 3.1% |
| Aug 2026 | 48.5% | 35.6% | 13.3% | 2.6% |
| Sep 2026 | 48.5% | 35.6% | 13.3% | 2.6% |
How has the Bacardi and Bundaberg comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Bacardi took it in December 2025, Bundaberg took it in January 2026.
- Across the 12 months ending September 2026, Bacardi’s share of searches among spiced rum brands in New Zealand moved from 35.5% to 35.6%, and its estimated monthly branded searches held steady at 2.4K.
- Across the 12 months ending September 2026, Bundaberg’s share of searches among spiced rum brands in New Zealand moved from 47.6% to 48.5%, and its estimated monthly branded searches held steady at 3.2K.
How did search popularity change for New Zealand spiced rum brands in September 2026?
0 changes
Neither Bacardi nor Bundaberg moved beyond provider rounding among spiced rum brands in September 2026.
How are branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using Bacardi’s and Bundaberg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among spiced rum brands
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